At a Glance
- Tasks: Lead content strategy and create engaging materials across various channels.
- Company: Join a multi-award-winning FinTech SaaS company with a strong reputation.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the brand's voice.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of content marketing in a rapidly scaling industry.
- Qualifications: 5-8 years in content marketing, ideally in B2B SaaS or fintech.
The predicted salary is between 75000 - 80000 € per year.
A leading FinTech Software Company is currently disrupting their industry and experiencing huge growth. Following significant investment, they are looking for a Content Marketing Lead. This is a senior, strategic role where you will set the direction for content across all channels, build a small team, and be hands-on enough to produce high-quality work yourself.
You will own and drive the content function across their portfolio of solutions, taking ownership for everything they publish and finding the most compelling way to communicate value to their current and prospective customers. Reporting to the Head of Marketing, you will play a key role in shaping how they are perceived in the market.
This role will ideally suit someone with 5 – 8 years of marketing experience with a strong focus on content for a scaling SaaS company. The business is looking to expand across podcast, video, social channels, and webinars.
Key Responsibilities:- Own and develop the content strategy aligned to business objectives and audience needs.
- Map content to the buyer journey, ensuring they have the right material at every stage from awareness through to conversion.
- Identify opportunities and gaps in the market, particularly within the accountancy and professional services space.
- Develop and optimise blog content, landing pages, and long-form assets with search intent in mind.
- Produce accurate, compelling content about both products, including case studies, feature explainers, guides, and landing pages.
- Work closely with the product team to understand the roadmap and translate new features into clear, benefit-led content.
- Define and execute the social media content strategy, with a primary focus on LinkedIn.
- Create and schedule content that builds brand presence and drives engagement.
- Own the content strategy for email marketing, including newsletters, nurture sequences, and lifecycle communications.
- Use HubSpot to segment audiences and personalise content for different buyer stages and personas.
- Write and test email content, iterating on subject lines, copy, and CTAs to improve performance.
- Manage and develop content team members, setting clear goals and supporting their growth.
- 5 to 8 years' experience in content marketing, ideally within B2B SaaS, fintech, or professional services.
- A degree in Marketing, Communications, Journalism, or a related field.
- Strategic thinker with a genuine passion for the content side of marketing.
- A proven track record of growing organic traffic and contributing to pipeline through content.
- Experience managing or mentoring a small team, with strong organisational and planning skills.
- Hands-on experience with HubSpot (marketing hub) and Asana for day-to-day delivery.
- Strong writing ability across formats: long-form, short-form, email, social, and product content.
- Familiarity with SEO tools such as Semrush, Ahrefs, or similar is highly desirable.
Content Marketing Lead - SaaS employer: Matched
As a leading FinTech SaaS company, we pride ourselves on our innovative approach and commitment to excellence, making us an exceptional employer for those passionate about content marketing. Our collaborative work culture fosters creativity and growth, providing ample opportunities for professional development as we scale following significant investment. Join us in shaping the future of our industry while enjoying a supportive environment that values your contributions and encourages you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Lead - SaaS
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FinTech and SaaS space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Include case studies, blog posts, and any successful campaigns you've led. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching the company’s content strategy. Understand their target audience and think about how you can contribute to their goals. Bring fresh ideas to the table during your interview to show you're ready to hit the ground running!
We think you need these skills to ace Content Marketing Lead - SaaS
Some tips for your application 🫡
Show Your Passion for Content:When you're writing your application, let your passion for content marketing shine through! Share specific examples of how you've created compelling content in the past and how it made an impact. We love seeing enthusiasm for the craft!
Tailor Your Application:Make sure to customise your CV and cover letter to align with the job description. Highlight your experience in SaaS and any relevant achievements that demonstrate your strategic thinking and hands-on execution skills. We want to see how you fit into our vision!
Be Clear and Concise:Keep your writing clear and to the point. Use bullet points where necessary to make your achievements stand out. We appreciate a well-structured application that makes it easy for us to see your qualifications at a glance!
Apply Through Our Website:Don't forget to submit your application through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you bring to the table!
How to prepare for a job interview at Matched
✨Know Your Content Inside Out
Before the interview, dive deep into the company's existing content. Familiarise yourself with their blogs, case studies, and social media presence. This will not only help you understand their voice but also allow you to suggest improvements or new ideas during the conversation.
✨Showcase Your Strategic Thinking
Prepare to discuss your past experiences in developing content strategies. Be ready to share specific examples of how you've mapped content to the buyer journey and identified market gaps. This will demonstrate your ability to think strategically while being hands-on.
✨Highlight Your Team Management Skills
Since this role involves managing a small team, come prepared with examples of how you've successfully mentored or developed team members in the past. Discuss your approach to setting goals and supporting growth, as this will show your leadership capabilities.
✨Be Ready to Discuss Metrics
The company is looking for someone who can grow organic traffic and contribute to the pipeline through content. Prepare to talk about the metrics you've used in previous roles to measure success, such as engagement rates, conversion rates, and SEO performance. This will highlight your results-driven mindset.
