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- Tasks: Lead brand strategy and local campaigns for Tinder, engaging with Gen Z culture.
- Company: Join Match Group, a leader in connecting people through innovative brands.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Dynamic role in a vibrant city, perfect for creative thinkers.
- Why this job: Make a real impact on brand relevance and connect with diverse audiences.
- Qualifications: 7-10 years in marketing with a focus on consumer brands and brand strategy.
The predicted salary is between 60000 - 80000 £ per year.
Match Group is seeking a Brand Manager for Tinder in London to drive brand strategy and cultural relevance among Gen Z. The role involves leading local brand campaigns, collaborating with creative teams, and ensuring global campaigns resonate culturally.
Candidates should have 7-10 years of marketing experience in consumer brands and a proven track record of executing impactful brand initiatives. This position requires strong brand strategy skills, data literacy, and the ability to engage with diverse audiences.
UK & Nordics Brand Lead for Gen Z Growth employer: Match Group
Contact Detail:
Match Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK & Nordics Brand Lead for Gen Z Growth
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at Match Group or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, think outside the box. Use examples of past campaigns you've led that really resonated with Gen Z – this is your time to shine!
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s hot in the Gen Z space. Being able to discuss current cultural movements during interviews will show you’re not just a marketer, but a brand strategist who gets the audience.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. It shows initiative and gives us a better sense of who you are right from the start.
We think you need these skills to ace UK & Nordics Brand Lead for Gen Z Growth
Some tips for your application 🫡
Show Your Passion for Gen Z: When you're writing your application, make sure to highlight your understanding of Gen Z culture and trends. We want to see how you can connect with this audience and drive brand relevance!
Be Specific About Your Experience: Don’t just list your previous roles; tell us about the specific campaigns you've led and the impact they had. We love numbers, so if you can quantify your success, even better!
Tailor Your Application: Make sure your application speaks directly to the job description. Use keywords from the listing to show that you’re a perfect fit for the UK & Nordics Brand Lead role. We appreciate attention to detail!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Match Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Tinder's brand identity and its cultural relevance among Gen Z. Familiarise yourself with recent campaigns and how they resonate with this audience. This will show your passion and understanding of the brand.
✨Showcase Your Data Skills
Since the role requires data literacy, be prepared to discuss how you've used data to inform brand strategies in the past. Bring examples of metrics you've tracked and how they influenced your decisions. This will demonstrate your analytical mindset.
✨Prepare for Creative Collaboration
Think about times when you've worked with creative teams to execute brand initiatives. Be ready to share specific examples of how you contributed to successful campaigns and how you navigated any challenges. This will highlight your teamwork skills.
✨Engage with Diverse Audiences
As the role involves engaging with diverse audiences, prepare to discuss your experience in reaching different demographics. Share strategies you've employed to connect with varied groups, especially within the Gen Z segment, to showcase your adaptability.