Sr. Data Analyst (Marketing, EMEA Lead) in London

Our Mission: Launched in 2012, Tinder® revolutionised how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfil a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™.

Our Values:

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candour in our community, we expect Team Tinder to do the same.
• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

The Team: The Business Analytics team serves as Tinder’s central analytics hub, connecting marketing, product, finance, and experimentation insights to create a clear understanding of business performance. Our mission is to turn distributed data signals into cohesive, actionable narratives that help leadership understand what is happening across the business and why. The team operates across three core functions:

• Insights & Performance (Regional Analysts): Own regional business performance insights and stakeholder partnerships.
• Measurement & Experimentation (Data Scientists): Provide advanced analytics, causal measurement, and experimentation guidance and interpretation.
• Strategy & Operations: Maintain reporting infrastructure, metric governance, and scalable analytics processes.

We are seeking a Sr. Data Analyst to own regional performance insights and serve as a strategic partner to regional and cross-functional stakeholders. The role is based in London with three days a week in office.

In This Role, You Will:

• Own Regional Business Performance & Strategy: Act as the primary analytics partner for a region, owning the full-funnel performance narrative (acquisition → engagement → retention → revenue). Proactively identify opportunities and risks within your region and influence business strategy through data-driven recommendations. Drive alignment across Marketing, Product, and Finance stakeholders.
• Lead Complex Investigations & Insight Generation: Independently lead deep-dive analyses into significant performance changes, ambiguous trends, or emerging opportunities. Integrate signals across marketing activity, product changes, experimentation results, and user behaviour to identify root causes. Define analytical approaches and frameworks for new or ambiguous problem spaces.
• Translate Insights into Executive-Level Narratives: Synthesize complex analyses into clear, compelling narratives for leadership forums (QMO, WBR, APM). Frame insights in terms of business impact, trade-offs, and recommended actions. Influence decision-making through strong storytelling and structured communication.
• Drive Cross-Functional Impact: Partner closely with regional marketing leaders, product teams, finance, and data science to shape decisions and priorities. Serve as a key interface between Business Analytics and partner teams, ensuring alignment and clarity on performance drivers. Escalate complex analytical questions and collaborate with Data Scientists on advanced modelling and experimentation.
• Establish Best Practices & Raise Analytical Bar: Contribute to the development of standardized frameworks for funnel analysis, performance reporting, and investigation methodologies. Mentor and support more junior analysts, helping elevate analytical quality and consistency across the team. Identify gaps in current reporting or analysis and proactively improve processes.

We're Looking For:

• Education & Experience: Bachelor’s, Master’s, or equivalent experience in quantitative field (e.g., Economics, Statistics, Mathematics, Data Science, Business Analytics, or related discipline). 4+ years of experience in analytics, business intelligence, or data analysis roles with a strong focus on collaborating with Marketing teams & other senior business stakeholders.
• Analytical Skills: Strong experience in SQL for querying and analysing large datasets. Proficiency with data visualization and BI tools (e.g., Tableau, Mode, Databricks). Strong understanding of funnel analysis, cohort analysis, and behavioural analytics. Be able to “connect the dots” i.e. understanding metric relationships and create narratives through data storytelling.
• Business & Strategic Thinking: Strong ability to connect data insights to business strategy and outcomes. Experience influencing stakeholders and shaping decisions through analytics. Understanding of how marketing, product, and revenue dynamics interact.
• Communication & Leadership: Excellent communication skills with the ability to present to senior stakeholders. Ability to translate complex analysis into clear, actionable insights. Proven ability to lead cross-functional initiatives and influence without authority.
• Collaboration: Strong cross-functional partnership skills across Marketing, as well as Product, Finance, and Data Science. Ability to operate effectively in a fast-paced, high-ambiguity environment.

As part of our team, you'll enjoy:

• The hustle of a startup with the impact of a global business.
• Tremendous opportunity to solve some of the industry’s most exciting problems.
• Working with an extraordinary team of smart, creative, fun and highly motivated people.
• Comprehensive health coverage, competitive pay, team bonding events, yoga classes and social events.

Commitment to Inclusion: At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.