Director Integrated MarComms in London

Our Mission: Launched in 2012, Tinder® revolutionised how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfil a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™.

Our Values:

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candour in our community, we expect Team Tinder to do the same.
• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

We’re bringing our Tinder MarComms regional EMEA strategy together, creating one unified in-country team in each key market and one regional structure. Historically, Comms and Marketing have worked toward the same brand objective, but partially with different KPIs. The new structure integrates Communications within Marketing to improve alignment with business performance and growth objectives. The ambition is to position Social Media as the true D2C MarComms engine for Tinder. Creator and influencer led activations will play a central role in driving registrations, reactivations and cultural relevance. The regional MarComms team will own the full paid, earned and owned media cycle across key markets. The Integrated MarComms Director will lead the earned dimension of that ecosystem, with a strong influence on owned social channels and brand partnership storytelling. The role will report to the Snr. Mktg Director in UK and DE, while to the VP Marketing EMEA in FR and ES for now. The role will closely work in a matrix organisation with the Snr. Director of Social Media and Integrated Mktg (to be hired) and with the Snr. Manager of Brand Partnerships and BD. The role will continue to work on media relations only as support/informed partner (trust and safety and reputational, corporate comms. issues.), assessing the value of existing comms. agency management in the new strategy scenario.

Key Responsibilities:

1. Social-First Integrated MarComms Strategy: Design comms strategies that start in social, not end there. Ensure Tinder narratives are optimised for how GenZ consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms. Partner closely with Marketing, Social, and Brand Partnerships to ensure narrative cohesion across paid, owned, and earned channels. In particular, help raise the bar of our owned, organic social media channels.
2. Creating cultural narratives for GenZ: We’re a creative D2C MarComms organisation. Shape and amplify culturally resonant narratives, at a country level but contributing to EMEA as a region (eg. Double Date Island S2), that connects deeply with Gen Z audiences — across all social platforms - through pop culture and emerging media formats, focusing on digital communities. You will architect integrated storytelling strategies, with a clear quarterly and annual planning calendar, that transcend traditional press coverage, focusing on influencers and creators to generate community influence and drive relevance and brand reconsideration for GenZ. Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.
3. Creator & Influencer Ecosystem Engagement: Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, cultural commentators and community leaders in close collaboration with the Head of Social Media and Integrated Marketing. Leveraging the new ecosystem to help build brand partnerships (eg. Diesel) - in synergy with the Snr. Manager of Brand Partnerships.
4. Earned Media Leadership: KPI: While registrations remain the primary MarComms objective and MAU the overarching business goal, this role will focus on building measurable earned impact through social media share of voice and qualitative and quantitative engagement signals. Specifically, a. Growth in Share of Conversation and b. Improvement in Brand health dimensions (eg. “hook up” perception) will be the main KPIs. In the context of shifting to Social first, continue to steward influencers, creators and key journalist relationships evolving success metrics beyond media coverage volume.

Skills & Capabilities:

• Ability to translate strategy into execution across markets
• Strong campaign execution and delivery mindset
• Solid understanding of social-first ecosystems, influencer marketing, and digital content trends
• Strong cross-functional collaboration skills
• Ability to manage multiple stakeholders in a matrix environment
• Data-driven approach to performance tracking and campaign optimization
• Strong project management and prioritisation skills
• Builds and maintains local creator and media relationships

Impact:

• Drives campaign performance and execution quality
• Ensures consistency across markets
• Contributes to improving social and earned performance metrics

As part of our team, you'll enjoy:

• The hustle of a startup with the impact of a global business
• Tremendous opportunity to solve some of the industry’s most exciting problems
• Working with an extraordinary team of smart, creative, fun and highly motivated people
• Comprehensive health coverage, competitive pay, team bonding events, yoga classes and social events

Commitment to Inclusion:

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.