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- Tasks: Manage and optimise paid media campaigns across various platforms like Google and TikTok.
- Company: Join a fast-growing digital agency focused on healthcare, crafting impactful digital experiences.
- Benefits: Enjoy remote work options, a competitive salary, bonuses, and a strong focus on employee development.
- Why this job: Gain hands-on experience in a dynamic environment with opportunities for career growth and skill enhancement.
- Qualifications: Experience in paid media, knowledge of GA4, and familiarity with creative strategies are essential.
- Other info: Potential to step into management as the company expands; perfect for ambitious individuals.
The predicted salary is between 24000 - 28000 £ per year.
Our client is a digital growth agency in the fast-growing healthcare space, crafting digital experiences for healthcare businesses across the UK. They build digital growth programmes that align with client growth and offer an opportunity to learn from a very experienced Digital Leader. With their current growth trajectory, there is potential to step into a management position as the company expands.
As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum, including web and UX, social, paid media, SEO, CRM, and email. Employee development is core to their success, providing a good chance to learn new skills and enhance existing ones. Additionally, as a startup, they offer a great work-life balance, including the ability to work remotely.
This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and acquire new skills. The Paid Media Executive will play a key role in delivering localised media campaigns across both paid search and paid social.
The role of a Paid Media Executive includes:
- Delivering localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
- Staying apprised of new technology and opportunities to further innovation in the paid media space.
- Managing paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
- Providing feedback on campaign performance, trends, and actionable insights to the team.
- Leading campaign launches for new clients, promotions, and new services, including setup, ad copy, and tracking.
- Implementing creative and ad copy refreshes that lead to increased engagement and performance.
- Completing monthly and quarterly audits and executing on key recommendations.
- Troubleshooting technical issues with support teams.
A Paid Media Executive should have:
- Experience working as a Paid Media Executive or Paid Media Associate, setting up, managing, and optimising accounts.
- Knowledge of GA4, Google Search Console, and Google Tag Manager.
- Experience working with both paid search and paid social channels.
- Experience with creative strategy and landing page structures to enhance campaign performance.
- Exposure to digital marketing channels, especially local campaigns.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.
Search Marketing Specialist employer: Match Digital
Contact Detail:
Match Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially within the healthcare sector. Understanding how digital marketing strategies are tailored for healthcare businesses can give you an edge during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in paid media. Engaging with industry experts can provide insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Showcase your knowledge of tools like GA4, Google Search Console, and Google Tag Manager in conversations. Being able to discuss how you've used these tools effectively will demonstrate your readiness for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've managed or contributed to. Highlighting your hands-on experience with both paid search and social channels will make you a more attractive candidate.
We think you need these skills to ace Search Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly any roles where you've set up, managed, or optimised accounts. Use specific metrics to demonstrate your success in previous campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your familiarity with tools like GA4, Google Search Console, and Google Tag Manager, and how you can contribute to their digital growth programmes.
Showcase Your Skills: Include examples of past campaigns you've worked on, especially those involving localised media across platforms like Google, Meta, and TikTok. Highlight your ability to analyse performance and provide actionable insights.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in a paid media role.
How to prepare for a job interview at Match Digital
✨Showcase Your Paid Media Experience
Be prepared to discuss your previous roles as a Paid Media Executive or Associate. Highlight specific campaigns you've managed, the platforms you've used, and the results you've achieved. This will demonstrate your hands-on experience and understanding of the role.
✨Familiarise Yourself with Key Tools
Make sure you have a solid understanding of GA4, Google Search Console, and Google Tag Manager. Be ready to explain how you've used these tools in past campaigns and how they can enhance performance. This knowledge will show that you're technically savvy and ready to hit the ground running.
✨Prepare for Creative Strategy Discussions
Since the role involves implementing creative strategies, think about examples where you've successfully refreshed ad copy or landing pages. Be ready to discuss your thought process and how these changes impacted campaign performance.
✨Stay Updated on Industry Trends
Research the latest trends in paid media and digital marketing, especially within the healthcare sector. Being able to discuss current innovations and how they could apply to the company's campaigns will show your enthusiasm and commitment to staying ahead in the field.
