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- Tasks: Manage and optimise paid media campaigns across various platforms like Google and TikTok.
- Company: Join a dynamic digital growth agency focused on healthcare, driving innovation and success.
- Benefits: Enjoy remote work flexibility and a strong focus on employee development.
- Why this job: Gain hands-on experience in a fast-paced environment with opportunities for career advancement.
- Qualifications: Experience in paid media and knowledge of GA4 and Google Tag Manager required.
- Other info: Perfect for those eager to learn and grow in the digital marketing space.
The predicted salary is between 28800 - 42000 £ per year.
Get AI-powered advice on this job and more exclusive features.
We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.
You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.
As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.
Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.
The role
This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.
The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.
The role of a Paid Media Executive
- Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
- Stay apprised with new technology and opportunities to further our innovation in the paid media space.
- Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
- Feedback on campaign performance, trends, and actionable insights to the team.
- Lead campaign launches for new clients, promotions, and new services – including setup, ad copy, and tracking.
- Implement creative and ad copy refreshes that lead to increased engagement and performance.
- Complete monthly and quarterly audits and execute on key recommendations.
- Troubleshoot technical issues with support teams.
A Paid Media Executive should have
- Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
- Knowledge of GA4, Google Search Console and Google Tag Manager
- Experience working with both paid search and paid social channels.
- Experience with creative strategy and landing page structures to enhance campaign performance.
- Exposure to digital marketing channels, especially local campaigns.
Match Digital
specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Seniority level
- Associate
Employment type
- Full-time
Job function
- Marketing
Industries
- Hospitals and Health Care, Health and Human Services, and Retail Health and Personal Care Products
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Paid Media Executive employer: Match Digital
Contact Detail:
Match Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially within the healthcare sector. Understanding how digital marketing strategies are tailored for healthcare businesses can give you an edge during discussions.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in paid media. Engaging with industry experts can provide insights and potentially lead to referrals that enhance your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics and outcomes, as this role heavily focuses on performance management.
✨Tip Number 4
Stay updated on the tools mentioned in the job description, like GA4 and Google Tag Manager. Being able to demonstrate your proficiency with these tools will make you a more attractive candidate.
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Media Executive. Familiarise yourself with the key tasks mentioned in the job description, such as managing localised media campaigns and optimising performance across various platforms.
Tailor Your CV: Customise your CV to highlight relevant experience in paid media, including any specific tools or platforms you've worked with, like GA4 or Google Tag Manager. Emphasise your achievements in previous roles that align with the responsibilities of this position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your eagerness to learn. Mention how your skills and experiences make you a great fit for the role and the company’s growth trajectory.
Showcase Your Knowledge: In your application, demonstrate your understanding of current trends in paid media and digital marketing. Mention any recent developments or technologies that excite you and how you can contribute to the agency's innovative approach.
How to prepare for a job interview at Match Digital
✨Showcase Your Paid Media Experience
Be prepared to discuss your previous experience with paid media campaigns. Highlight specific examples where you set up, managed, and optimised accounts, particularly across platforms like Google and Meta.
✨Demonstrate Your Knowledge of Tools
Familiarise yourself with GA4, Google Search Console, and Google Tag Manager. Be ready to explain how you've used these tools in past roles to enhance campaign performance.
✨Understand the Company’s Focus
Research the digital growth agency and its focus on healthcare. Understanding their mission and how they craft digital experiences will help you align your answers with their goals during the interview.
✨Prepare for Creative Strategy Questions
Expect questions about creative strategy and landing page structures. Think of examples where your creative input led to increased engagement and performance in past campaigns.
