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- Tasks: Manage and optimise paid media campaigns across various platforms like Google and TikTok.
- Company: Join a fast-growing digital agency focused on healthcare, crafting innovative digital experiences.
- Benefits: Enjoy remote work options, a competitive salary, bonuses, and a strong focus on employee development.
- Why this job: Gain hands-on experience in a dynamic environment with opportunities for career growth and skill enhancement.
- Qualifications: Experience in paid media, knowledge of GA4, and familiarity with both search and social channels required.
- Other info: Potential to step into management as the company expands; great work-life balance.
The predicted salary is between 24000 - 28000 £ per year.
£28,000 - £34,000 + bonus + benefits
Our client is a digital growth agency in the fast-growing healthcare space. They craft digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.
You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows. As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum, including web and UX, social, paid media, SEO, CRM, and email.
Employee development is seen as core to their success, providing a good chance to learn new skills and brush up on existing ones. Additionally, as a startup, they offer great work-life balance, including the ability to work remotely.
This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and acquire new skills along the way.
The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.
The role of a Paid Media Executive:
- Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
- Stay apprised with new technology and opportunities to further innovation in the paid media space.
- Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
- Provide feedback on campaign performance, trends, and actionable insights to the team.
- Lead campaign launches for new clients, promotions, and new services, including setup, ad copy, and tracking.
- Implement creative and ad copy refreshes that lead to increased engagement and performance.
- Complete monthly and quarterly audits and execute on key recommendations.
- Troubleshoot technical issues with support teams.
A Paid Media Executive should have:
- Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing, and optimising accounts.
- Knowledge of GA4, Google Search Console, and Google Tag Manager.
- Experience working with both paid search and paid social channels.
- Experience with creative strategy and landing page structures to enhance campaign performance.
- Exposure to digital marketing channels, especially local campaigns.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.
Paid Media Executive employer: Match Digital
Contact Detail:
Match Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google, Meta, and TikTok. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who work in paid media. Attend industry events or join online forums to connect with others and gain insights that could give you an edge.
✨Tip Number 3
Consider creating a portfolio showcasing your previous work in paid media campaigns. Highlight specific results and metrics to illustrate your impact, as this can set you apart from other candidates.
✨Tip Number 4
Stay updated on tools like GA4 and Google Tag Manager. Being proficient in these tools will not only enhance your skill set but also show potential employers that you're ready to hit the ground running.
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly any roles where you've set up, managed, or optimised accounts. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, especially in delivering localised media campaigns and managing performance across various platforms.
Showcase Relevant Skills: Emphasise your knowledge of tools like GA4, Google Search Console, and Google Tag Manager. If you have experience with creative strategy and landing page structures, make sure to include that as well.
Highlight Continuous Learning: Since the company values employee development, mention any recent courses or certifications you've completed related to digital marketing or paid media. This shows your commitment to growing in the field.
How to prepare for a job interview at Match Digital
✨Showcase Your Paid Media Knowledge
Make sure to brush up on your knowledge of paid media strategies, especially across platforms like Google, Meta, and TikTok. Be prepared to discuss specific campaigns you've worked on and the results you achieved.
✨Demonstrate Analytical Skills
Since the role involves managing performance and optimising towards KPIs, be ready to talk about how you analyse data. Discuss tools like GA4 and Google Tag Manager, and provide examples of how you've used them to improve campaign performance.
✨Prepare for Creative Discussions
As a Paid Media Executive, you'll need to implement creative strategies. Think about past experiences where you contributed to ad copy or landing page designs that led to increased engagement. Be ready to share your thought process.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's approach to digital growth and employee development. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
