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- Tasks: Manage and optimise paid media campaigns across various platforms like Google and TikTok.
- Company: Join a fast-growing digital agency focused on healthcare, crafting innovative digital experiences.
- Benefits: Enjoy remote work options, a competitive salary, bonuses, and a strong focus on employee development.
- Why this job: Gain hands-on experience in a dynamic environment with opportunities for career growth and skill enhancement.
- Qualifications: Experience in paid media, knowledge of GA4, and familiarity with both search and social channels required.
- Other info: Potential to step into a management role as the company expands.
The predicted salary is between 24000 - 34000 £ per year.
£28,000 - £34,000 + bonus + benefits
London
Our client
We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth. You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows. As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email. Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.
The role
This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way. The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.
The role of a Paid Media Executive:
- Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
- Stay apprised with new technology and opportunities to further our innovation in the paid media space.
- Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
- Feedback on campaign performance, trends, and actionable insights to the team.
- Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
- Implement creative and ad copy refreshes that lead to increased engagement and performance.
- Complete monthly and quarterly audits and execute on key recommendations.
- Troubleshoot technical issues with support teams.
A Paid Media Executive should have:
- Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
- Knowledge of GA4, Google Search Console and Google Tag Manager.
- Experience working with both paid search and paid social channels.
- Experience with creative strategy and landing page structures to enhance campaign performance.
- Exposure to digital marketing channels, especially local campaigns.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Paid Media Executive employer: Match Digital
Contact Detail:
Match Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially within the healthcare sector. Understanding the unique challenges and opportunities in this niche can set you apart during discussions with our team.
✨Tip Number 2
Showcase your hands-on experience with platforms like Google Ads, Meta, and TikTok. Be prepared to discuss specific campaigns you've managed, including the strategies you employed and the results achieved.
✨Tip Number 3
Highlight your analytical skills by discussing how you've used tools like GA4 and Google Tag Manager to optimise campaigns. Being able to demonstrate your ability to derive actionable insights from data will impress us.
✨Tip Number 4
Prepare to talk about your creative approach to ad copy and landing page structures. Sharing examples of how your creativity has led to improved engagement can show us your potential to drive campaign success.
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly any roles where you've set up, managed, or optimised accounts. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your familiarity with platforms like Google, Meta, and TikTok, and how you can contribute to their growth in the healthcare space.
Showcase Your Skills: Include examples of past campaigns you've worked on, focusing on your role in delivering localised media campaigns and any creative strategies you've implemented that led to improved performance.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in the paid media field.
How to prepare for a job interview at Match Digital
✨Showcase Your Paid Media Knowledge
Make sure to brush up on your knowledge of paid media channels like Google Ads, Meta, and TikTok. Be prepared to discuss specific campaigns you've worked on, including the strategies you used and the results achieved.
✨Demonstrate Analytical Skills
Since the role involves managing performance across multiple accounts, highlight your experience with tools like GA4 and Google Tag Manager. Be ready to explain how you've used data to optimise campaigns and drive results.
✨Emphasise Adaptability and Learning
This position offers a chance to grow and learn new skills. Share examples of how you've adapted to new technologies or trends in the digital marketing space, showing your eagerness to develop professionally.
✨Prepare Questions About Company Culture
As a startup that values work-life balance and employee development, ask questions about their culture and growth opportunities. This shows your interest in not just the role, but also in being part of their team.
