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For Companies At a Glance
- Tasks: Lead data-driven strategies to optimize customer experiences and maximize conversions across digital channels.
- Company: Join a global brand known for innovation and positive societal impact with a diverse, cross-functional team.
- Benefits: Enjoy flexible working, private healthcare, competitive pension, and 26 days holiday.
- Why this job: Be part of a dynamic team driving digital transformation and enhancing customer experiences globally.
- Qualifications: Experience in digital marketing optimization, strong analytical skills, and ability to work in multicultural environments.
- Other info: Opportunity to develop your career in a fascinating customer experience transformation program.
The predicted salary is between 51000 - 61000 £ per year.
Optimisation Specialist
London
£59,000 – £69,000 + benefits
Flexible working (2 days in the office per week)
Our client
Over the past few years, we’ve scaled the global Customer Experience Team (a hybrid startup-consultancy) in one of the world’s most powerful brands. The team encompasses Product, Strategy, Design, Analytics and Implementation. They design and deliver experiences for customers – connecting the customer’s devices with the brand and world around them.
With over 150,000 employees spread across almost 200 countries, our client has innovation at their core and is proud to be building products and services that leave a positive and sustainable impact on society, the environment and in education.
They are an organisation that enrich lives with a cross-functional, international environment built upon transparency and empathy. With almost 40 nationalities in the UK HQ, they embrace diversity and encourage applications from mixed backgrounds, genders, nationalities, ages and lifestyles – seeking to learn from these different perspectives.
The role
We’re looking for an Optimisation Specialist to join a dynamic conversion science team and play a key role in our client’s digital transformation journey.
Leveraging analytical expertise, stakeholder management, and the ability to drive alignment across global cross-functional teams to optimise customer experiences (CX) and maximise conversions across all online channels, this role will shape the global marketing narrative and support wider business and growth objectives.
The Optimisation Specialist will (in conjunction with global markets) lead digital marketing optimisation efforts, CX enhancement, and project management related to digital marketing effectiveness. This role is not involved in the creation / planning of digital marketing campaigns – this is led by global markets and respective agencies.
This role requires strong stakeholder management & engagement skills, and the ability to work with global cross-cultural teams and lead programs aimed at improving digital marketing effectiveness to find areas of optimisation that deliver optimum ROI and conversions.
As Optimisation Specialist, you will:
- Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
- Build and implement project plans for marketing enhancements and optimisation initiatives.
- Drive end-to-end strategies and initiatives to enhance marketing effectiveness and increase ROI.
- Develop solutions for marketing challenges using data insights, driving user engagement and conversion.
- Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
- Analyse campaign results and media effectiveness to identify and implement optimisation opportunities across all digital marketing efforts.
- Design and implement A/B testing and data-driven optimisation strategies to continuously improve performance.
- Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
- Translate complex data findings into actionable recommendations for stakeholders (including leadership).
- Provide data support for SEO improvement efforts and web usability enhancements.
- Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings.
- Collaborate with key stakeholders across marketing, product, engineering, and sales, ensuring optimisation efforts support organisational strategies and goals.
- Foster collaboration to ensure data-driven insights inform decision-making across teams.
- Partner with data scientists and engineers to design a robust, secure, and scalable marketing insight platform.
- Coordinate with cross-functional teams to prioritise, schedule, and monitor the performance of paid media campaign optimisation testing programs.
- Oversee data-driven optimisation initiatives across global markets, boosting the use of analytical tools, landing page optimisation & personalisation techniques, and journey funnels for informed decision-making and continuous improvement.
- Equip teams with the tools and knowledge to analyse data, identify trends, and translate insights into action. Share best practices through training and mentoring sessions.
- Empower teams to translate data-driven insights into actionable recommendations for optimising website marketing campaigns and delivering exceptional customer experiences for diverse audiences.
We would like you to have:
- Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
- Exposure to digital optimisation, web analytics, CRO / landing page optimisation & personalisation, and SEO.
- A proven track record leading and executing complex data analysis projects.
- The ability to work both independently and collaboratively in a fast-paced, global, multicultural environment.
- Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
- Strong influencing skills and the ability to drive alignment in cross-functional teams.
- Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL.
- Excellent communication and presentation skills, adept at translating complex findings to both technical and non-technical audiences.
- Ability to translate data insights into actionable recommendations.
- Experience with statistical techniques and hypothesis testing.
- Understanding of website optimisation based on SEO best practices to increase organic traffic and maximise marketing ROI.
- Knowledge of campaign effectiveness measurement / digital marketing effectiveness.
The perks
- The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme.
- A flexible working environment and the ability to work from home / flexible hours.
- Private healthcare and private dental insurance.
- Competitive pension, 26 days holiday (excluding bank holidays).
- Car lease scheme, season ticket loan and cycle to work schemes.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
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Optimisation Specialist employer: Match Digital
Contact Detail:
Match Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Optimisation Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing optimization and customer experience. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the team's goals during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and optimization space. Attend industry events or webinars where you can meet people who work in similar roles. This can provide you with insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive marketing decisions in your previous roles. Being able to articulate your experience with tools like Adobe Analytics or SQL will demonstrate your technical proficiency and make you a strong candidate.
✨Tip Number 4
Showcase your ability to work in cross-functional teams by highlighting past experiences where collaboration was key to achieving results. This is crucial for the Optimisation Specialist role, as you'll need to engage with various stakeholders across the organization.
We think you need these skills to ace Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as an Optimisation Strategist or Digital Marketing Analyst. Focus on your achievements in driving strategic decision-making and improving digital marketing effectiveness.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience optimisation and how your skills align with the company's goals. Mention specific tools and techniques you have used, such as A/B testing and data analysis.
Showcase Your Analytical Skills: Provide examples of complex data analysis projects you've led. Highlight your ability to translate data insights into actionable recommendations, especially in the context of digital marketing and SEO.
Highlight Stakeholder Management Experience: Emphasize your experience in stakeholder management and collaboration with cross-functional teams. Share instances where you successfully drove alignment and influenced decisions that impacted business growth.
How to prepare for a job interview at Match Digital
✨Showcase Your Analytical Skills
As an Optimisation Specialist, your ability to analyze data is crucial. Be prepared to discuss specific examples of how you've used data insights to drive marketing strategies and improve customer experiences.
✨Demonstrate Stakeholder Management Experience
Highlight your experience in managing stakeholders effectively. Share instances where you successfully aligned cross-functional teams towards common goals, emphasizing your communication and influencing skills.
✨Familiarize Yourself with Relevant Tools
Make sure you're well-versed in tools like Adobe Analytics, Adobe Target, and basic SQL. Be ready to discuss how you've utilized these tools in past roles to optimize digital marketing efforts.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare to walk through how you would approach a specific marketing challenge using data-driven strategies, showcasing your critical thinking and creativity.
