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- Tasks: Join us as a Paid Media Executive and manage exciting campaigns across platforms like Google and TikTok.
- Company: We're a digital growth agency focused on transforming healthcare businesses through innovative digital experiences.
- Benefits: Enjoy 25 days holiday, flexible working, a bonus scheme, and a budget for your learning plan.
- Why this job: This role offers hands-on experience, mentorship from a digital leader, and potential for career growth.
- Qualifications: Experience in paid media, knowledge of GA4, and a passion for digital marketing are essential.
- Other info: Work remotely in August and enjoy one Friday off each month – because work-life balance matters!
The predicted salary is between 25000 - 30000 £ per year.
Paid Media Executive
£25,000 – £30,000 + bonus + benefits
London
Our client
We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.
You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.
As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.
Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.
The role
This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.
The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.
The role of a Paid Media Executive:
- Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
- Stay apprised with new technology and opportunities to further our innovation in the paid media space.
- Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
- Feedbackon campaign performance, trends, and actionable insights to the team.
- Lead campaign launches for new clients, promotions, and new services – including setup, ad copy, and tracking.
- Implement creative and ad copy refreshes that lead to increased engagement and performance.
- Complete monthly and quarterly audits and execute on key recommendations.
- Troubleshoot technical issues with support teams.
A Paid Media Executive should have:
- Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
- Knowledge of GA4, Google Search Console and Google Tag Manager
- Experience working with both paid search and paid social channels.
- Experience with creative strategy and landing page structures to enhance campaign performance.
- Exposure to digital marketing channels, especially local campaigns.
The perks
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas / New Year in addition to holiday allowance.
- Bonus scheme.
- A budget for tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- WeWork membership.
- Anywhere August – work anywhere in the world, every August.
- One Friday off per month (paid).
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Match Digital | Paid Media Executive employer: Match Digital
Contact Detail:
Match Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Match Digital | Paid Media Executive
✨Tip Number 1
Familiarize yourself with the latest trends in paid media, especially on platforms like Google, Meta, and TikTok. This knowledge will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialize in paid media. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Consider creating a portfolio showcasing any relevant campaigns you've worked on, even if they were part of your studies or personal projects. This practical demonstration of your skills can set you apart from other candidates.
✨Tip Number 4
Stay updated on tools like GA4 and Google Tag Manager. Being able to discuss how you've used these tools in past experiences will demonstrate your readiness for the role and your commitment to continuous learning.
We think you need these skills to ace Match Digital | Paid Media Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Paid Media Executive position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize any previous experience you have in paid media, particularly with platforms like Google, Meta, and TikTok. Use specific examples to demonstrate your ability to manage and optimize campaigns.
Showcase Your Skills: Mention your familiarity with tools such as GA4, Google Search Console, and Google Tag Manager. Highlight any creative strategies you've implemented in past roles that led to improved campaign performance.
Express Your Enthusiasm: Convey your passion for digital marketing and your eagerness to learn and grow within the role. This is especially important for a startup environment where employee development is valued.
How to prepare for a job interview at Match Digital
✨Show Your Passion for Paid Media
Make sure to express your enthusiasm for paid media during the interview. Share specific examples of campaigns you've worked on and what you learned from them. This will demonstrate your commitment to the field and your eagerness to grow.
✨Familiarize Yourself with Key Tools
Since the role requires knowledge of GA4, Google Search Console, and Google Tag Manager, be prepared to discuss your experience with these tools. If you have any certifications or relevant projects, mention them to showcase your expertise.
✨Prepare for Technical Questions
Expect questions about troubleshooting technical issues and optimizing campaign performance. Brush up on common challenges faced in paid media and think of solutions you've implemented in the past to demonstrate your problem-solving skills.
✨Highlight Your Creative Strategy Skills
The role involves implementing creative ad copy and landing page structures. Be ready to discuss your approach to creative strategy and how it has positively impacted campaign performance in your previous roles.
