Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse marketing data to uncover customer insights and optimise campaigns.
- Company: Join a global tech partner serving 29m shoppers with luxury brands.
- Benefits: Enjoy 25 days holiday, private healthcare, gym membership, and more perks.
- Why this job: Be part of a dynamic team shaping marketing strategies and customer engagement.
- Qualifications: Experience in marketing data analysis and strong skills in Tableau and Excel required.
- Other info: Work in London with a flexible hybrid model, just 2 days in the office.
The predicted salary is between 28000 - 32000 £ per year.
Marketing Data Analyst
£35,000 – £40,000 + 10% bonus + benefits
London (2 days per week in the office)
Our client
Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.
With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.
Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.
The role
The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex data sets and subsequent translation into meaningful, shareable insights and stories.
This role will be hands on with building visualisations in Tableau to provide an improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features.
As a Marketing Data Analyst, you will:
- Deliver Analysis for Marketing Products & Marketing Campaigns.
- Identify the impact of marketing approaches and audience segmentation.
- Analyse campaign success, develop KPI metrics, and optimise future campaign tactics.
- Monitor and report on marketing campaign performance.
- Assist with the development and execution of marketing strategies.
- Identify new ways to use data to deliver opportunities to engage with customers, optimise channels, and deliver cost effectiveness.
- Ensure enhanced customer profiling and segmentation.
- Measure the effectiveness of marketing products, features, and campaigns, building compelling visualisation and case studies to be shared with the business.
- Advise on how advanced statistical techniques can further improve the understanding of the customers.
To apply, you should have
- Experience working as a Marketing Data Analyst.
- Proven experience working with marketing data for audience segmentation and profiling.
- Experienced analysing data from A/B and MVT.
- Strong data visualisation skills (Tableau is preferred).
- Advanced Microsoft Excel skills.
- Experience working with customer data, segmentation, targeting and behavioural analysis.
- Can showcase impactful and actionable insights.
The perks include
- 25 days holiday + bank holidays.
- An extra day off for moving to a new house; 2 days off for your wedding; 3 days off for charity / community days.
- Private healthcare and medical cashback plan.
- Perkbox.
- Competitive pension plan.
- Virgin gym membership.
Match Digitalspecialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
#J-18808-Ljbffr
Marketing Data Analyst employer: match digital.
Contact Detail:
match digital. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst
✨Tip Number 1
Familiarise yourself with the specific tools and technologies mentioned in the job description, especially Tableau. Consider creating a portfolio of visualisations that demonstrate your ability to analyse marketing data and present it effectively.
✨Tip Number 2
Network with professionals in the marketing analytics field. Attend industry events or webinars where you can meet people who work in similar roles. This could lead to valuable insights about the company and potentially even a referral.
✨Tip Number 3
Stay updated on the latest trends in marketing analytics and customer behaviour analysis. Being knowledgeable about current methodologies and tools will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Be ready to explain your thought process and the impact of your analyses on campaign performance.
We think you need these skills to ace Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Marketing Data Analyst. Focus on your skills in data analysis, audience segmentation, and visualisation tools like Tableau. Use specific examples to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with their needs, particularly your experience with marketing data and your ability to derive actionable insights from complex datasets.
Showcase Your Skills: When detailing your experience, emphasise your strong data visualisation skills and advanced Excel capabilities. Provide examples of how you've used these skills to optimise marketing campaigns or improve customer engagement.
Highlight Relevant Projects: If you have worked on specific projects that involved A/B testing, MVT, or customer profiling, make sure to include these in your application. Discuss the outcomes and how they contributed to the success of marketing strategies.
How to prepare for a job interview at match digital.
✨Showcase Your Data Visualisation Skills
Since the role requires strong data visualisation skills, particularly in Tableau, be prepared to discuss your previous projects. Bring examples of dashboards or reports you've created that effectively communicate insights.
✨Understand Marketing Metrics
Familiarise yourself with key marketing metrics and KPIs relevant to the role. Be ready to explain how you have used these metrics in past analyses to optimise campaigns and drive results.
✨Prepare for Technical Questions
Expect questions about your experience with A/B testing and multivariate testing (MVT). Be prepared to discuss specific examples where you analysed data from these tests and how it influenced marketing strategies.
✨Demonstrate Your Analytical Thinking
The interviewer will likely want to see your problem-solving skills in action. Prepare to discuss a complex data analysis project you've worked on, detailing your approach, findings, and how you translated data into actionable insights.
