At a Glance
- Tasks: Lead digital marketing strategies and integrate AI for innovative growth.
- Company: Fast-growing digital healthcare consultancy with a focus on AI-driven solutions.
- Benefits: Generous holiday, flexible working, bonus scheme, and tailored learning budget.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Join a pioneering team redefining digital marketing in healthcare with real impact.
- Qualifications: Proven experience in AI-driven marketing and leadership in digital strategy.
The predicted salary is between 80000 - 90000 £ per year.
Our client is a digital healthcare consultancy experiencing high growth after being acquired by the market leader in their industry. They are poised to deliver on ambitious expansion plans as their client base continues to grow. AI is at the heart of their evolution, pioneering the integration of artificial intelligence across digital marketing to redefine how their clients grow, think, and connect with their audiences.
This agency crafts experiences across web, paid media, CRM, content, and SEO, building growth programmes that align with client objectives. They aim to redefine growth in their industry, delivering lasting and impactful change whilst alleviating the stress of marketing from their clients. Their leadership recognises that their people are the drivers of collaboration and innovation, providing each employee with a budget for training and development to further their skills in digital while supporting long-term career progression.
The Head of Digital will have an AI-first mindset and the ability to demonstrate experience applying AI to digital strategy, marketing automation, creative workflows, and business innovation. We’re looking for someone with experience translating business objectives into comprehensive strategies that deliver measurable growth, with a natural ability to lead teams and build data strategies.
Some of the things you’ll be involved in:
- Develop and execute digital marketing strategies that align with client objectives and agency growth.
- Own campaign performance and oversee strategic optimisations.
- Lead monthly and quarterly business reviews with clients, presenting insights and future strategy recommendations.
- Oversee the digital marketing team and foster a culture of continuous learning and high performance.
- Function as senior advisor to key clients on digital marketing strategy and long-term growth.
- Identify opportunities for growth both in terms of client relationships and service offering.
- Lead the development of innovative campaign approaches and testing methodologies.
- Stay up to date with platform updates, algorithm changes, and emerging digital marketing tech.
- Remain close to delivery to support strategy, optimisation, and problem-solving where needed, without being purely executional.
- Ensure all strategies are compliant with healthcare marketing regulations and best practices.
The ideal Head of Digital has:
- Proven experience implementing or leading AI-driven marketing strategies, tools, or systems.
- Experience in digital marketing management roles with experience working in a leadership capacity.
- A track record of developing and executing digital marketing strategies that drive measurable growth for local businesses.
- Deep experience across PPC, SEO, social media, email marketing, and CRO.
- Knowledge of Local SEO.
- Analytical skills, including strong experience using GA4.
The perks include:
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas/New Year in addition to holiday allowance.
- Bonus scheme.
- A budget for tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- Hybrid working.
- 1-2 work retreats per annum.
- Mental wellness support and Headspace subscription.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.
Digital Me in London employer: Match Digital
Join a pioneering digital healthcare consultancy in London, where innovation meets collaboration. With a strong focus on AI-driven strategies and a commitment to employee growth, this company offers a supportive work culture that prioritises continuous learning and career progression. Enjoy a competitive salary, generous holiday allowance, and unique perks like flexible working arrangements and mental wellness support, making it an excellent employer for those seeking meaningful and impactful work.
