At a Glance
- Tasks: Lead digital marketing strategies and drive AI integration for impactful client growth.
- Company: Dynamic digital healthcare consultancy with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working, generous holiday, and tailored learning budget.
- Other info: Enjoy hybrid working, work retreats, and mental wellness support.
- Why this job: Join a pioneering team redefining digital marketing with AI and make a real impact.
- Qualifications: Proven experience in AI-driven marketing strategies and leadership roles.
The predicted salary is between 80000 - 90000 £ per year.
We’re supporting a digital healthcare consultancy through a period of high growth. After being acquired by the market leader in their industry, our client is poised to deliver on their ambitious expansion plans as their client base continues to grow.
AI is at the heart of their evolution. Within their field, they’re pioneering the integration of artificial intelligence across digital marketing to redefine how their clients grow, think, and connect with their audiences. This agency crafts experiences across web, paid media, CRM, content and SEO, building growth programmes that align with client objectives. They aim to redefine growth in their industry, delivering lasting and impactful change whilst taking the stress of marketing away from their clients.
Their leadership sees that their people are the drivers of collaboration & innovation. Each employee is given a budget for training & development to help further their skills in digital whilst being supported in their long-term career progression.
The Head of Digital will have an AI-first mindset, and the ability to demonstrate experience applying AI to digital strategy, marketing automation, creative workflows, and business innovation. We’re looking for someone with experience translating business objectives into comprehensive strategies that deliver measurable growth, with the natural ability to lead teams and build data strategies.
Some of the things you’ll be involved in:
- Develop and execute digital marketing strategies that align with client objectives and agency growth.
- Own campaign performance and oversee strategic optimisations.
- Lead monthly and quarterly business reviews with clients, presenting insights and future strategy recommendations.
- Oversee the digital marketing team and foster a culture of continuous learning and high performance.
- Function as senior advisor to key clients on digital marketing strategy and long-term growth.
- Identify opportunities for growth both in terms of client relationships and service offering.
- Lead the development of innovative campaign approaches and testing methodologies.
- Stay up to date with platform updates, algorithm changes, and emerging digital marketing tech.
- Remain close to delivery to support strategy, optimisation and problem-solving where needed, without being purely executional.
- Ensure all strategies are compliant with healthcare marketing regulations and best practices.
The ideal Head of Digital has:
- Proven experience implementing or leading AI-driven marketing strategies, tools, or systems.
- Experience in digital marketing management roles with experience working in a leadership capacity.
- A track record of developing and executing digital marketing strategies that drive measurable growth for local businesses.
- Deep experience across PPC, SEO, social media, email marketing, and CRO.
- Knowledge of Local SEO.
- Analytical skills, including strong experience using GA4.
The perks:
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas / New Year in addition to holiday allowance.
- Bonus scheme.
- A budget for tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- Hybrid working.
- 1-2 work retreats per annum.
- Mental wellness support and Headspace subscription.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Locations
Head of Digital in Hampshire, Portsmouth employer: Match Digital
Our client is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the fast-paced digital healthcare consultancy sector. With a strong focus on employee growth, they provide tailored training budgets and opportunities for career progression, alongside attractive benefits such as flexible working arrangements, generous holiday allowances, and mental wellness support. Located in London, this role not only allows for impactful contributions to pioneering AI-driven marketing strategies but also fosters a supportive environment where employees can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in Hampshire, Portsmouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Match Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Match Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Match Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Match Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital in Hampshire, Portsmouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Match Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Match Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Match Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Match Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Match Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Match Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
