At a Glance
- Tasks: Optimise marketing campaigns across email, SMS, and push notifications for luxury brands.
- Company: Global tech and payments partner with a focus on personalised shopping experiences.
- Benefits: 25 days holiday, private healthcare, and extra days off for moving or charity work.
- Other info: Work in a collaborative environment with opportunities for growth in the digital marketing space.
- Why this job: Join a dynamic team and make a real impact on high-profile marketing campaigns.
- Qualifications: Experience with marketing automation platforms and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
London (2 days per week in the office)
Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 90m customers, who in turn generate €33bn revenue. With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo. Their products include tax‑free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.
The role involves collaborating with marketing and data teams to monitor, evaluate, and optimise marketing campaigns across email, SMS, and push notifications. These marketing products are campaigns sold to partner brands, allowing them to geotarget our client’s customers and incentivise them to shop using promotions. The Campaign Optimisation Specialist will be responsible for the day‑to‑day optimisation of these marketing campaigns, maximising their impact, ensuring data‑driven decision making, and enhancing campaign effectiveness.
Responsibilities:
- Track, analyse, and interpret campaign KPIs across all channels, measuring campaign effectiveness and ROI.
- Provide actionable recommendations and insights to improve campaign performance and audience targeting & segmentation.
- Design, implement, and analyse A/B tests and other experiments to validate performance strategies.
- Develop dashboards and reports to ensure that global stakeholders are clear on campaign outcomes and performance.
- Collaborate closely with marketing and data teams to align campaign objectives with performance and data‑driven optimisations.
Qualifications:
- Experience using marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, SAS 360 or similar.
- Worked on the optimisation of marketing campaigns across CRM / email / SMS / push.
- Knowledge of campaign analytics tools such as Google Analytics 4, Adobe Analytics, SAS 360 or similar.
- An analytical and problem‑solving mindset with the ability to translate data into insights.
- An understanding of marketing KPIs, attribution models, and optimisation techniques.
- Strong time management, reporting, communication, and presentation skills.
- Familiarity with project management tools.
Perks:
- 25 days holiday + bank holidays.
- One extra day off for moving to a new house.
- Two days off for your wedding.
- Three days off for charity / community days.
- Private healthcare and medical cashback plan.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Analyst
Industries: Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Technology, Information and Media
Campaign Optimisation Specialist in England employer: Match Digital
Match Digital is an exceptional employer located in Hounslow, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from opportunities for professional growth within a supportive Agile environment, while also enjoying the unique advantage of working on cutting-edge digital products that impact users across web and mobile platforms. With a focus on teamwork and adherence to high coding standards, Match Digital is committed to creating a rewarding and meaningful workplace for its team members.
