At a Glance
- Tasks: Build and optimise CRM campaigns to boost client bookings and revenue.
- Company: Join a fast-growing digital healthcare consultancy with a focus on innovation.
- Benefits: Enjoy 25 days holiday, flexible working, and a tailored learning budget.
- Other info: Be part of a supportive team that values collaboration and career growth.
- Why this job: Make a real impact in a dynamic environment while developing your skills.
- Qualifications: Experience in CRM and email marketing, with strong data-driven skills.
The predicted salary is between 30000 - 40000 £ per year.
We’re supporting a digital healthcare consultancy through a period of high growth. After being acquired by the market leader in their industry, our client is poised to deliver on their ambitious expansion plans as their client base continues to grow. This agency crafts experiences across web, paid media, CRM, content and SEO, building growth programmes that align with client objectives. They aim to redefine growth in their industry, delivering lasting and impactful change whilst taking the stress of marketing away from their clients. Their leadership sees that their people are the drivers of collaboration & innovation. Each employee is given a budget for training & development to help further their skills in digital whilst being supported in their long-term career progression.
The CRM Executive will build, maintain, and optimise CRM campaigns and systems to help clients convert more enquiries into bookings and revenue. This role will support with the implementation and optimisation of CRM tools, customer journeys, automation performance, and CRM usability. Working closely with the CRM manager, you will deliver best-in-class CRM environments, improve workflows, and support campaigns.
As CRM Executive, you will:
- Build and configure ActiveCampaign accounts (pipelines, automations, lead scoring, tagging).
- Integrate CRM with client platforms, Facebook Lead Ads, and WhatsApp Audit.
- Optimise existing CRM setups to improve lead quality, customer journeys, and conversion rates.
- Ensure accurate data management and consistent KPI tracking.
- Build and schedule automated email and nurture sequences for customer journey.
- Support segmentation, audience targeting, and personalised CRM campaigns.
- Monitor campaign performance and identify opportunities to improve ROI.
- Analyse CRM data, including drop-off points in the customer journey.
- Produce regular performance reports with actionable insights.
- Support client onboarding, training, and troubleshooting of CRM issues.
- Contribute to CRM documentation, SOPs, and best practice guidelines (including GDPR compliance).
- Work with the CRM Manager to develop new automations and improve internal processes.
- Stay up to date with ActiveCampaign features and apply continuous improvements.
A CRM Executive should have:
- Experience in CRM and email marketing, either within an agency or in-house.
- Hands-on experience with A/B testing and a data-driven approach to campaign optimisation, as well as a test-and-learn mindset.
- Confidence with automations, segmentation, tagging structures, data workflows, and pipelines.
- An understanding of data privacy regulations (where applicable) and best practices for handling sensitive information.
- Strong organisation, project management and communication skills.
The perks:
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas / New Year in addition to holiday allowance.
- Wellbeing and mental health program.
- A budget for tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
Customer Relationship Management Executive employer: Match Digital
As a Customer Relationship Management Executive at this dynamic digital healthcare consultancy, you will thrive in a culture that prioritises collaboration and innovation. With a strong commitment to employee development, the company offers tailored training budgets and ample opportunities for career progression, all while enjoying a flexible work environment and generous benefits including 25 days of holiday plus your birthday off. Join a forward-thinking team that is redefining growth in the industry and making a meaningful impact on clients' marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that CRM Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of ActiveCampaign and CRM best practices. Be ready to discuss how you've optimised campaigns in the past and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Customer Relationship Management Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Executive. Highlight your experience with CRM tools, email marketing, and any relevant projects that showcase your skills in data management and campaign optimisation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital healthcare and how your background aligns with our client's goals. Be sure to mention specific experiences that demonstrate your understanding of CRM systems.
Show Off Your Data Skills:Since this role is all about optimising campaigns and improving ROI, make sure to include examples of how you've used data to drive decisions in past roles. We love a candidate who can back up their claims with numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Match Digital
✨Know Your CRM Tools
Make sure you’re familiar with ActiveCampaign and other CRM tools mentioned in the job description. Brush up on how to build and configure accounts, set up automations, and manage data workflows. Being able to discuss your hands-on experience will show that you’re ready to hit the ground running.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used A/B testing and data analysis to optimise campaigns in the past. Be ready to talk about specific metrics you’ve improved and how you approached problem-solving. This will demonstrate your ability to contribute to their ambitious growth plans.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journeys and how CRM can enhance them. Think about how you would approach improving lead quality and conversion rates. Sharing insights on this topic during the interview will highlight your strategic thinking.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific CRM challenges or client scenarios. Prepare to discuss your thought process and decision-making skills. This will help the interviewers see how you can contribute to their collaborative and innovative culture.
