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- Tasks: Optimise marketing campaigns and collaborate with teams to enhance performance.
- Company: Global tech and payments partner with a focus on personalised shopping experiences.
- Benefits: Generous holiday, private healthcare, gym membership, and competitive pension plan.
- Why this job: Join a dynamic team and make a real impact on luxury brand marketing.
- Qualifications: Experience with marketing automation platforms and campaign analytics tools.
- Other info: Flexible work environment with opportunities for professional growth.
The predicted salary is between 32000 - 40000 £ per year.
London (2 days per week in the office)
Our client
Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 90m customers, who in turn generate €33bn revenue.
With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty\’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.
Their products include tax‐free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.
The roleFollowing the recent success of a newly launched suite of marketing products, our client is looking for a Campaign Optimisation Specialist to collaborate with marketing and data teams to monitor, evaluate, and optimise marketing campaigns across email, SMS, and push notifications.
These marketing products are campaigns that are sold to their partner brands, allowing these brands to geotarget our client\’s customers and incentivise them to go into a store and shop using some form of promotion.
This Campaign Optimisation Specialist will be responsible for the day‐to‐day optimisation of these marketing campaigns and is a key role maximising the impact of marketing campaigns, ensuring data‐driven decision making and enhancing campaign effectiveness.
Responsibilities
Track, analyse, and interpret campaigns KPIs across all channels, measuring campaign effectiveness and ROI.
Provide actionable recommendations and insights to improve campaign performance and audience targeting & segmentation.
Design, implement, and analyse A/B tests and other experiments to validate performance strategies.
Develop dashboards and reports to ensure that global stakeholders are clear on campaign outcomes and performance.
Collaborate closely with marketing and data teams to align campaign objectives with performance and data‐driven optimisations.
Qualifications
Experience using marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, SAS 360 or similar.
Worked on the optimisation of marketing campaigns across CRM / email / SMS / push.
Knowledge of campaign analytics tools such as Google Analytics 4, Adobe Analytics, SAS 360 or similar.
An analytical and problem‐solving mindset with the ability to translate data into insights.
An understanding of marketing KPIs, attribution models, and optimisation techniques.
Strong time management, reporting, communication, and presentation skills.
Familiarity with project management tools.
Perks
25 days holiday + bank holidays.
One extra day off for moving to a new house.
Two days off for your wedding.
Three days off for charity / community days.
Private healthcare and medical cashback plan.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Seniority levelMid‐Senior level
Employment typeFull‐time
Job functionMarketing and Analyst
IndustriesRetail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Technology, Information and Media
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Campaign Optimisation Specialist employer: Match Digital
Contact Detail:
Match Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Optimisation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous campaign optimisation work. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to campaign analytics and optimisation. Be ready to discuss specific examples of how you've improved campaign performance in the past.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Campaign Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Campaign Optimisation Specialist role. Highlight your experience with marketing automation platforms and campaign optimisation, as these are key for us.
Showcase Your Analytical Skills: We love data-driven decision making! In your application, emphasise your analytical mindset and how you've used data to improve campaign performance in the past.
Be Clear and Concise: When writing your cover letter, keep it clear and to the point. We want to see your passion for marketing and how you can contribute to our team without wading through unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role directly.
How to prepare for a job interview at Match Digital
✨Know Your Campaigns
Before the interview, dive deep into the types of marketing campaigns the company runs. Familiarise yourself with their products and how they optimise campaigns across different channels. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive campaign decisions. Bring along any dashboards or reports you've created in the past. This will demonstrate your analytical mindset and ability to translate data into actionable insights.
✨Familiarity with Tools is Key
Make sure you’re well-versed in the marketing automation platforms mentioned in the job description, like Salesforce Marketing Cloud or Adobe Campaign. If you have experience with Google Analytics 4 or similar tools, be ready to discuss how you've used them to optimise campaigns.
✨Communicate Clearly
Since strong communication skills are essential for this role, practice articulating your thoughts clearly and concisely. Prepare to explain complex concepts in simple terms, especially when discussing campaign performance and optimisation strategies.