At a Glance
- Tasks: Optimise marketing campaigns and collaborate with data teams to enhance performance.
- Company: Global tech and payments partner with a focus on personalised shopping experiences.
- Benefits: 25 days holiday, private healthcare, and extra days off for special occasions.
- Other info: Dynamic role with opportunities for professional growth in a collaborative environment.
- Why this job: Make a real impact on marketing strategies for luxury brands and gain valuable experience.
- Qualifications: Experience with marketing automation platforms and campaign analytics tools.
The predicted salary is between 36000 - 60000 £ per year.
London (2 days per week in the office)
Our client
Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 90m customers, who in turn generate €33bn revenue.
With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.
Their products include tax‑free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.
The role
Following the recent success of a newly launched suite of marketing products, our client is looking for a Campaign Optimisation Specialist to collaborate with marketing and data teams to monitor, evaluate, and optimise marketing campaigns across email, SMS, and push notifications.
These marketing products are campaigns that are sold to their partner brands, allowing these brands to geotarget our client’s customers and incentivise them to go into a store and shop using some form of promotion.
This Campaign Optimisation Specialist will be responsible for the day‑to‑day optimisation of these marketing campaigns and is a key role maximising the impact of marketing campaigns, ensuring data‑driven decision making and enhancing campaign effectiveness.
Responsibilities
- Track, analyse, and interpret campaigns KPIs across all channels, measuring campaign effectiveness and ROI.
- Provide actionable recommendations and insights to improve campaign performance and audience targeting & segmentation.
- Design, implement, and analyse A/B tests and other experiments to validate performance strategies.
- Develop dashboards and reports to ensure that global stakeholders are clear on campaign outcomes and performance.
- Collaborate closely with marketing and data teams to align campaign objectives with performance and data‑driven optimisations.
Qualifications
- Experience using marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, SAS 360 or similar.
- Worked on the optimisation of marketing campaigns across CRM / email / SMS / push.
- Knowledge of campaign analytics tools such as Google Analytics 4, Adobe Analytics, SAS 360 or similar.
- An analytical and problem‑solving mindset with the ability to translate data into insights.
- An understanding of marketing KPIs, attribution models, and optimisation techniques.
- Strong time management, reporting, communication, and presentation skills.
- Familiarity with project management tools.
Perks
- 25 days holiday + bank holidays.
- One extra day off for moving to a new house.
- Two days off for your wedding.
- Three days off for charity / community days.
- Private healthcare and medical cashback plan.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Analyst
Industries
Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, and Technology, Information and Media
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Campaign Optimisation Specialist employer: Match Digital
Match Digital is an exceptional employer located in Hounslow, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from opportunities for professional growth within a supportive Agile environment, while also enjoying the unique advantage of working on cutting-edge digital products that impact users across web and mobile platforms. With a focus on teamwork and adherence to high coding standards, Match Digital is committed to creating a rewarding and meaningful workplace for its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Optimisation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Match Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Match Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Match Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Match Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Optimisation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Match Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Match Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Match Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Match Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Match Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Match Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
