At a Glance
- Tasks: Lead influencer strategies and build relationships to elevate Matalan's brand presence.
- Company: Join Matalan, a top UK fashion and homeware retailer with a customer-first approach.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Dynamic work environment with opportunities for growth and creativity.
- Why this job: Shape the future of fashion marketing and inspire a creative team.
- Qualifications: Experience in influencer management and strong storytelling skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year.
About the role
Based out of either our Liverpool or London office, you will be responsible for shaping how influencers engage with our brand, leading and inspiring your team to champion our ambition in transforming our reputation as a style destination amongst the media, influencers and tastemakers.
Key Responsibilities
- Create, lead and execute our influencers strategy: Lead the relationships for Matalan with influencers through proactive storytelling around our products and partnerships.
- Work hand in hand with our social & influencers team to identify key influencers/ambassadors, at the micro/mid and macro levels to tell the Matalan story.
- Build meaningful relationships with influencers and tastemakers to create momentum for the brand as a style destination, including thought leadership platforms highlighting our new strategy of everyday style, quality and value.
- Develop and execute an Influencers strategy that elevates Matalan's position as a leading value fashion retailer.
- Build processes working closely with our product teams to bring a consistent flow of product to relevant influencers to ensure we are part of the cultural conversation.
- Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for influencers.
- Work closely with the PR manager on the strategy and execution of experiential marketing initiatives, ensuring brand activations, events and in-store experiences enhance customer engagement and strengthen our brand position.
- Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI-driven collaborations while maintaining cost efficiency.
Team Development
Lead and inspire your team, fostering a culture of creativity, agility, and accountability. Ensure your team works closely and in full collaboration with the wider social and PR team.
About You
Previous experience operating at a manager level within Brand PR or social team managing influencers ideally within retail, consumer or fashion industries. Strong track record of building high-impact influencer strategies. Excellent pre-existing relationships across media and/or influencer networks across fashion, retail and business press. Strong storytelling ability with sharp copywriting and narrative development skills to create compelling briefs to attract the right talent. Confident working with senior leaders and influencing at executive level. Experience in management with the ability to inspire, motivate and grow a team.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service.
- Thrive Recognition Scheme.
- Wellbeing support provided by the Retail Trust.
- Life Assurance.
- Retail Rewards platform offering discounts for other retailers.
- Pension Scheme.
- Access to a wide range of career development.
- Additional benefits may apply depending on your role and area of the business.
Influencer Manager in Warrington employer: Matalan
Matalan is an exceptional employer that prioritises employee growth and well-being, offering a vibrant work culture where creativity and collaboration thrive. With competitive salaries, a generous staff discount that increases with service, and comprehensive career development opportunities, Matalan empowers its team members to excel in their roles while enjoying a fulfilling work-life balance. Located in the dynamic cities of Liverpool or London, employees benefit from being part of a leading omnichannel retailer that values innovation and customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager in Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for the brand shine through. Share your ideas on how you’d engage influencers and elevate Matalan’s presence. Remember, they want to see how you can bring something unique to the table.
✨Tip Number 3
Do your homework! Research Matalan’s current influencer strategies and think about how you can improve them. Bring fresh ideas to the interview that align with their mission of style, quality, and value. This shows you’re not just interested in the role, but also invested in the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Influencer Manager in Warrington
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how much you love working with influencers and how you can bring that energy to Matalan.
Tailor Your CV:Make sure your CV is tailored to the Influencer Manager role. Highlight your previous experience in managing influencer relationships and any successful campaigns you've led. We want to see what makes you the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Use it to showcase your storytelling skills and explain how you can elevate Matalan's brand presence. Keep it engaging and relevant to the fashion and retail industry.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Matalan team!
How to prepare for a job interview at Matalan
✨Know Your Influencers
Before the interview, research Matalan's current influencer partnerships and campaigns. Familiarise yourself with their brand voice and the types of influencers they collaborate with. This will help you demonstrate your understanding of their strategy and how you can contribute to it.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully crafted narratives for brands in the past. Be ready to discuss specific campaigns where your storytelling made a significant impact. This will highlight your ability to create compelling briefs that attract the right talent.
✨Demonstrate Team Leadership
Think of instances where you've led a team or project. Be prepared to share how you inspired creativity and accountability within your team. Matalan is looking for someone who can foster a positive culture, so showcasing your management style will be key.
✨Engage with Their Values
Matalan prides itself on style, quality, and value. During the interview, align your answers with these values. Discuss how you can elevate their position as a leading value fashion retailer through innovative influencer strategies that resonate with their target audience.
