At a Glance
- Tasks: Optimise digital customer journeys through data analysis and experimentation.
- Company: Join Matalan, a forward-thinking retail company with an inclusive culture.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Work in an Agile environment with excellent growth potential.
- Why this job: Make a real impact on user experience and conversion in a dynamic digital team.
- Qualifications: Experience in CRO, strong analytical skills, and a proactive mindset.
The predicted salary is between 40000 - 50000 £ per year.
About Matalan
From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here. We know as a team, we are stronger together; we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.
We want to give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know. In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
About the role
Our growing digital team requires an experienced CRO Specialist with a solid background in ecommerce to support our digital transformation through experimentation and optimisation of our digital customer journeys. As a data driven individual, you’ll identify opportunities across all journeys to enhance the user experience and conversion as well as providing insights to the business about user behaviour. This is a hands-on customer focused role within an Agile environment working in sprints on end-to-end discovery, insight generation, experimentation, reporting and communication of impact.
The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity with proven experience turning data into measurable customer and business value.
Key Responsibilities:
- Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.
- Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements.
- Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.
- Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.
- Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.
- Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.
- Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.
- Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.
- Assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement.
- Design clear, user-focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way.
About You
We’re looking for someone who is naturally curious, highly analytical, and confident turning data into clear actions that improve performance. You will ideally bring:
- Proven experience in a CRO / Conversion Rate Optimisation role (essential)
- Hands-on experience designing and delivering A/B and MVT tests
- Strong analytical skills with experience in data tools such as GA, AB Tasty, ADO and Figma
- Ability to interpret complex data and translate it into simple, commercial recommendations
- Strong storytelling and stakeholder management skills
- A proactive mindset and confidence acting as a CRO evangelist across the business
- Experience working in Agile environments and sprint-based delivery
You’ll be someone who enjoys problem solving, challenging assumptions, and continuously improving digital experiences through evidence-based decision making.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
CRO Specialist in Warrington employer: Matalan
Matalan is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to bring their authentic selves to the workplace. With a strong focus on employee growth and development, Matalan offers numerous opportunities for career advancement alongside competitive benefits such as a generous staff discount, wellbeing support, and a robust pension scheme. Located in a dynamic retail environment, the role of CRO Specialist allows you to be at the forefront of digital transformation, making a tangible impact on customer experiences and business performance.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Matalan. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Matalan's digital transformation journey. Show us that you understand their goals and how your skills as a CRO Specialist can help them achieve those objectives.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your analytical prowess and how you've turned data into actionable insights that improved performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Matalan team.
We think you need these skills to ace CRO Specialist in Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRO Specialist role. Highlight your experience in conversion rate optimisation and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for our team. Share your passion for data-driven decision making and how you’ve successfully improved user experiences in the past. Let your personality shine through!
Showcase Your Analytical Skills:Since this role is all about data, make sure to include specific examples of how you've used analytics to drive results. Whether it's A/B testing or user behaviour analysis, we want to know how you've turned data into actionable insights.
Apply Early!:Don’t wait until the last minute to submit your application. We might close the position early if we get a lot of great candidates. Head over to our website and apply as soon as you can – we can't wait to hear from you!
How to prepare for a job interview at Matalan
✨Know Your Data Tools
Make sure you’re familiar with the data tools mentioned in the job description, like GA and AB Tasty. Brush up on how to use these tools effectively, as you might be asked to demonstrate your analytical skills during the interview.
✨Showcase Your A/B Testing Experience
Prepare specific examples of A/B tests you've designed and delivered. Be ready to discuss the hypothesis, test design, and outcomes, as this will highlight your hands-on experience and understanding of conversion rate optimisation.
✨Communicate Clearly
Practice translating complex data into simple, actionable insights. You may need to explain your findings to stakeholders who aren’t data-savvy, so being able to tell a compelling story with your data is crucial.
✨Embrace the Agile Mindset
Familiarise yourself with Agile methodologies and be prepared to discuss how you’ve worked in sprint-based environments. Highlight your adaptability and how you’ve contributed to continuous improvement in previous roles.
