At a Glance
- Tasks: Lead social media, PR, and influencer strategy to elevate Matalan's brand presence.
- Company: Join a dynamic fashion retailer with a focus on innovation and creativity.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Collaborative environment that encourages creativity and experimentation.
- Why this job: Shape the future of Matalan while driving engagement and brand growth.
- Qualifications: Proven experience in social media, PR, and influencer marketing leadership.
The predicted salary is between 60000 - 75000 £ per year.
You will lead the social media, PR and influencer strategy and execution for the Matalan business, shaping how the brand shows up across every major platform. This is a high-impact leadership role responsible for building a distinctive, emotionally engaging brand presence that reconnects with customers, drives consideration and supports ambitious business growth plans.
As Head of Social PR & Influencer, you will define and deliver the long-term creative and strategic vision across social media, PR and influencer marketing. You will combine creative instinct with commercial thinking to build a social-first brand presence that drives engagement, relevance and market share growth.
Working closely with brand, digital and content teams, you will lead the development of integrated campaigns, oversee influencer partnerships and agency relationships, and ensure Matalan remains culturally relevant across platforms including Meta, TikTok and YouTube.
This role requires a strong leader who thrives in a fast-paced environment, enjoys experimentation and innovation, and can inspire both teams and stakeholders through clear strategic direction.
Key Responsibilities- Own and lead the social media, PR and influencer strategy across all key platforms
- Define the long-term creative direction and content architecture for the brand
- Build a social-first brand presence that drives consideration, engagement and customer intent
- Lead seasonal activations and integrated campaigns alongside wider marketing and content teams
- Oversee influencer strategy and execution, including partnerships, negotiations, contracts and campaign delivery
- Manage and optimise social, PR and influencer budgets, identifying opportunities for innovation and growth
- Lead, develop and inspire a multi-disciplinary team across social media, PR and influencer marketing
- Create a collaborative and creative environment where innovation and experimentation are encouraged
- Develop team capability and champion best practice across the business
- Manage external agencies and partners to deliver impactful, ownable campaigns and brand moments
- Act as the subject matter expert and thought leader for social, PR and influencer activity across the business
- Build strong relationships with senior stakeholders and cross-functional teams
- Work closely with digital and insight teams to identify platform opportunities and evaluate campaign performance
- Deliver regular reporting and insights on campaign effectiveness, audience engagement and brand impact
- Monitor competitors, trends and cultural moments to identify opportunities for the brand
We are looking for a commercially minded and creatively driven leader with significant experience operating at a senior level within social media, PR or influencer marketing, ideally within fashion, retail or homeware.
You will bring:- Proven experience developing and delivering successful social-first brand strategies
- Strong understanding of influencer marketing, content strategy and PR activation
- Experience leading and developing high-performing teams
- Excellent stakeholder management and communication skills
- A strong balance of creative thinking and analytical decision making
- Experience managing agencies, budgets and cross-functional campaigns
- A passion for social trends, culture and emerging platforms
Most importantly, you will be someone who wants to build category-leading work, challenge convention and help shape the future of the Matalan brand.
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
Senior Social Media, PR and Influencer Manager in London employer: Matalan
Matalan is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Senior Social Media, PR and Influencer Manager role. With a strong emphasis on employee growth, we offer extensive career development opportunities, a collaborative environment, and a commitment to recognising and rewarding hard work through our Thrive Recognition Scheme and competitive benefits. Join us in shaping a culturally relevant brand presence while enjoying a generous staff discount and wellbeing support, all within a fast-paced and creative setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media, PR and Influencer Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media, PR, and influencer campaigns. Use platforms like Instagram or a personal website to showcase your creativity and strategic thinking. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in how you can contribute to Matalan’s growth.
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in the interviewer's mind. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the team.
We think you need these skills to ace Senior Social Media, PR and Influencer Manager in London
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your unique style. Remember, we’re looking for someone who can build a distinctive brand presence, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in social media, PR, and influencer marketing. We want to see how your background aligns with the role, so be specific about your achievements and how they relate to our goals at Matalan.
Be Data-Driven:We love a good mix of creativity and analytics! Include any metrics or results from your previous campaigns to show how you’ve driven engagement and growth. This will help us see your commercial thinking in action.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Matalan
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like Meta, TikTok, and YouTube. Research how Matalan currently engages with customers on these channels and think about how you can enhance their presence.
✨Showcase Your Creative Strategy
Prepare to discuss your past experiences in developing social-first brand strategies. Bring examples of successful campaigns you've led, focusing on how you combined creativity with commercial thinking to drive engagement and growth.
✨Demonstrate Leadership Skills
Be ready to talk about your experience in leading teams and managing cross-functional collaborations. Highlight specific instances where you inspired your team or improved team performance through innovative practices.
✨Engage with Stakeholders
Think about how you would build relationships with senior stakeholders. Prepare examples of how you’ve effectively communicated and collaborated with different teams to achieve campaign goals, showcasing your stakeholder management skills.
