At a Glance
- Tasks: Lead social media, PR, and influencer strategy to elevate Matalan's brand presence.
- Company: Matalan, a top UK fashion and homeware retailer with a customer-first approach.
- Benefits: 20% staff discount, wellbeing support, career development, and more.
- Other info: Join a dynamic team that values creativity and innovation.
- Why this job: Shape the future of a beloved brand while driving engagement and growth.
- Qualifications: Proven experience in social media, PR, or influencer marketing, ideally in fashion.
The predicted salary is between 50000 - 65000 £ per year.
About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year. Matalan is famously committed to offering a compelling style, value and quality focused fashion and home offering, that continues to help millions of UK household budgets go further.
About the role
You will lead the social media, PR and influencer strategy and execution for the Matalan business, shaping how the brand shows up across every major platform. This is a high-impact leadership role responsible for building a distinctive, emotionally engaging brand presence that reconnects with customers, drives consideration and supports ambitious business growth plans. As Head of Social PR & Influencer, you will define and deliver the long‑term creative and strategic vision across social media, PR and influencer marketing. You will combine creative instinct with commercial thinking to build a social‑first brand presence that drives engagement, relevance and market share growth. Working closely with brand, digital and content teams, you will lead the development of integrated campaigns, oversee influencer partnerships and agency relationships, and ensure Matalan remains culturally relevant across platforms including Meta, TikTok and YouTube. This role requires a strong leader who thrives in a fast‑paced environment, enjoys experimentation and innovation, and can inspire both teams and stakeholders through clear strategic direction.
Key Responsibilities
- Own and lead the social media, PR and influencer strategy across all key platforms
- Define the long‑term creative direction and content architecture for the brand
- Build a social‑first brand presence that drives consideration, engagement and customer intent
- Lead seasonal activations and integrated campaigns alongside wider marketing and content teams
- Oversee influencer strategy and execution, including partnerships, negotiations, contracts and campaign delivery
- Manage and optimise social, PR and influencer budgets, identifying opportunities for innovation and growth
- Lead, develop and inspire a multi‑disciplinary team across social media, PR and influencer marketing
- Create a collaborative and creative environment where innovation and experimentation are encouraged
- Develop team capability and champion best practice across the business
- Manage external agencies and partners to deliver impactful, ownable campaigns and brand moments
- Act as the subject matter expert and thought leader for social, PR and influencer activity across the business
- Build strong relationships with senior stakeholders and cross‑functional teams
- Work closely with digital and insight teams to identify platform opportunities and evaluate campaign performance
- Deliver regular reporting and insights on campaign effectiveness, audience engagement and brand impact
- Monitor competitors, trends and cultural moments to identify opportunities for the brand
About You
We are looking for a commercially minded and creatively driven leader with significant experience operating at a senior level within social media, PR or influencer marketing, ideally within fashion, retail or homeware. You will bring:
- Proven experience developing and delivering successful social‑first brand strategies
- Strong understanding of influencer marketing, content strategy and PR activation
- Experience leading and developing high‑performing teams
- Excellent stakeholder management and communication skills
- A strong balance of creative thinking and analytical decision making
- Experience managing agencies, budgets and cross‑functional campaigns
- A passion for social trends, culture and emerging platforms
Most importantly, you will be someone who wants to build category‑leading work, challenge convention and help shape the future of the Matalan brand.
Benefits
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
Senior Social Media, PR and Influencer Manager in Liverpool employer: Matalan
Matalan is an exceptional employer that prioritises employee growth and well-being, offering a vibrant work culture where creativity and innovation thrive. With a commitment to professional development and a generous benefits package including a 20% staff discount and wellbeing support, Matalan empowers its team members to excel in their roles while contributing to a brand that resonates with millions of customers. Located in the heart of the retail industry, this role provides the opportunity to lead impactful campaigns and shape the future of a trusted brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media, PR and Influencer Manager in Liverpool
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Matalan or similar brands. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your social media savvy! Create a personal brand that reflects your expertise in social media, PR, and influencer marketing. Share your insights, trends, and even case studies of successful campaigns you've led. This will not only showcase your skills but also get you noticed by recruiters.
✨Tip Number 3
Prepare for interviews like a pro! Research Matalan’s recent campaigns and think about how you can contribute to their vision. Be ready to discuss your creative ideas and how you can drive engagement and growth. Confidence is key, so practice your pitch until it feels natural.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Tailor your CV and cover letter to highlight your relevant experience in social media and PR. Make sure to emphasise your leadership skills and ability to inspire teams, as that’s what they’re looking for!
We think you need these skills to ace Senior Social Media, PR and Influencer Manager in Liverpool
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Social Media, PR and Influencer Manager role. Highlight your relevant experience in social media and influencer marketing, and show us how your skills align with Matalan's mission and values.
Showcase Your Creativity:This role is all about creativity and innovation, so don’t hold back! Include examples of past campaigns you've led or contributed to, especially those that drove engagement and brand presence. We want to see your creative flair!
Be Data-Driven:While creativity is key, we also love a good analytical mind. Share any metrics or results from your previous work that demonstrate your ability to drive growth and engagement. Show us how you combine creative instinct with commercial thinking!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you're keen on joining the Matalan team!
How to prepare for a job interview at Matalan
✨Know Your Brand Inside Out
Before the interview, dive deep into Matalan's brand values, recent campaigns, and social media presence. Understanding their mission to provide outstanding style and value will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of successful social media or influencer campaigns you've led. Highlight your creative process and how you combined it with commercial thinking to drive engagement and growth. This will show that you can bring innovative ideas to Matalan's strategy.
✨Demonstrate Leadership Skills
As a senior role, they’ll want to see your leadership capabilities. Be ready to share experiences where you’ve inspired teams, managed cross-functional projects, or navigated challenges. Emphasise your ability to create a collaborative environment that encourages innovation.
✨Stay Ahead of Trends
Matalan is looking for someone who is passionate about social trends and culture. Bring insights on current trends in social media and influencer marketing, and be prepared to discuss how these could be leveraged to enhance Matalan's brand presence across platforms like TikTok and YouTube.
