At a Glance
- Tasks: Lead and execute innovative PR strategies to elevate Matalan's brand presence.
- Company: Join Matalan, a leading omnichannel fashion and homeware retailer.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Dynamic team environment with opportunities for creativity and growth.
- Why this job: Shape how millions experience our brand and make a real impact in the fashion industry.
- Qualifications: Experience in PR management, strong media relations, and storytelling skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year. Matalan is famously committed to offering a compelling style, value and quality focused fashion and home offering, that continues to help millions of UK household budgets go further.
About the role
You will be responsible for delivering our consumer PR strategy, based out of either our Liverpool or London office. You will play a key role in shaping how millions of customers, partners and stakeholders experience our brand - from our reputation in the media to the way we communicate our purpose and value. As the leader for consumer public relations, you will lead and inspire your team to champion our ambition of transforming our reputation in PR as a style destination amongst the media, influencers and tastemakers.
Key Responsibilities
- Create, lead and execute our Consumer PR strategy: Lead the media relations, press strategy and proactive storytelling around our products and partnerships.
- Work hand in hand with our social & influencers team to identify key ambassadors to tell the Matalan story.
- Align and work closely with the corporate PR team to manage the process for corporate announcements including store openings.
- Develop and execute a PR strategy that elevates Matalan's position as a leading value fashion retailer.
- Build process working closely with our product teams to bring a consistent flow of product relevant to media to ensure we are part of the cultural conversation.
- Work closely with our corporate PR team to help shape and articulate our corporate narrative, showcasing our commitment to affordability, inclusivity and responsible sourcing and retailing.
- Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for consumer PR.
- Oversee the strategy and execution of experiential marketing initiatives, ensuring brand activations, event and in-store experiences enhance customer engagement and strengthen our brand position.
- Conceptualise and execute high impact press events.
Team Development
- Lead and inspire your team, fostering a culture of creativity, agility, and accountability.
- Ensure your team works closely and in full collaboration with the wider social and influencers team.
- Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI-driven brand marketing while maintaining cost efficiency.
Innovation and Continuous Improvement
- Work cross-functionally with the wider brand and digital teams to spot opportunities and scale content that is resonating with customers.
- Have an 'ear to the ground' on identifying key cultural moments that Matalan should engage with and have a POV on.
About You
- Previous experience operating at a manager level within PR, communications or media relations ideally within retail, consumer or fashion industries.
- Strong track record of building high-impact PR strategies.
- Excellent media relations skills with established journalist and influencer networks across fashion, retail and business press.
- Proven ability to manage high-profile announcements, sensitive issues and crises.
- Strong storytelling ability with sharp copywriting and narrative development skills.
- Confident working with senior leaders and influencing at executive level.
- Experience in management with the ability to inspire, motivate and grow a team.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service.
- Thrive Recognition Scheme.
- Wellbeing support provided by the Retail Trust.
- Life Assurance.
- Retail Rewards platform offering discounts for other retailers.
- Pension Scheme.
- Access to a wide range of career development.
- Additional benefits may apply depending on your role and area of the business.
PR Manager in Liverpool employer: Matalan
Matalan is an exceptional employer, offering a vibrant work culture that prioritises creativity and collaboration, particularly for the PR Manager role based in either Liverpool or London. With a commitment to employee growth through extensive career development opportunities and a supportive wellbeing programme, Matalan ensures that its team members are not only valued but also empowered to thrive in their careers while enjoying generous benefits like staff discounts and a recognition scheme.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and fashion industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that dream job at Matalan!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers or during interviews, share compelling stories about your past PR successes. Make sure to highlight how you’ve shaped brand narratives and engaged audiences – it’s all about making an impact!
✨Tip Number 3
Research, research, research! Dive deep into Matalan’s brand values, recent campaigns, and their position in the market. This knowledge will not only impress during interviews but also help you tailor your approach to align with their mission of style, quality, and value.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Matalan team. Don’t forget to follow up after applying – a little persistence can go a long way!
We think you need these skills to ace PR Manager in Liverpool
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PR Manager role at Matalan. Highlight your experience in retail and consumer PR, and don’t forget to showcase your storytelling skills – they’re key for this position!
Show Off Your Media Connections:Since media relations are a big part of this role, let us know about your established journalist and influencer networks. Mention any successful campaigns you've led that involved these connections to really stand out.
Be Creative and Strategic:We love innovative thinkers! In your application, share examples of how you’ve developed high-impact PR strategies or executed memorable press events. Show us your creative flair and strategic mindset!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Matalan
✨Know Matalan Inside Out
Before your interview, dive deep into Matalan's brand values, recent campaigns, and their position in the market. Understanding their mission to provide style, quality, and value will help you align your answers with their goals.
✨Showcase Your PR Expertise
Prepare specific examples of successful PR strategies you've implemented in the past. Highlight your media relations skills and how you've built relationships with journalists and influencers, especially in the fashion or retail sectors.
✨Demonstrate Team Leadership
Be ready to discuss your experience in leading and inspiring teams. Share stories that illustrate your ability to foster creativity and accountability, as well as how you've managed budgets and agency relationships effectively.
✨Engage with Cultural Moments
Matalan values being part of the cultural conversation. Think of recent trends or events that align with their brand and be prepared to discuss how you would leverage these moments in your PR strategy.
