At a Glance
- Tasks: Lead influencer strategy and build relationships to elevate Matalan's brand presence.
- Company: Join Matalan, a leading fashion and homeware retailer with a strong customer focus.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Be part of a creative team that values innovation and collaboration.
- Why this job: Shape the future of influencer marketing in a dynamic retail environment.
- Qualifications: Experience in managing influencers and strong storytelling skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year. Matalan is famously committed to offering a compelling style, value and quality focused fashion and home offering, that continues to help millions of UK household budgets go further.
About the role
Based out of either our Liverpool or London office, you will be responsible for shaping how influencers engage with our brand, you will lead and inspire your team to champion our ambition in transforming our reputation as a style destination amongst the media, influencers and tastemakers.
Key Responsibilities
- Create, lead and execute our influencers strategy: Lead the relationships for Matalan with influencers through proactive storytelling around our products and partnerships.
- Work hand in hand with our social & influencers team to identify key influencers/ambassadors, at the micro/mid and macro levels to tell the Matalan story.
- Build meaningful relationships with influencers and taste makers to create momentum for the brand as a style destination, including thought leadership platforms highlighting our new strategy of everyday style, quality and value.
- Strategic planning: Develop and execute an Influencers strategy that elevates Matalan's position as a leading value fashion retailer.
- Build process working closely with our product teams to bring a consistent flow of product to relevant influencers to ensure we are part of the cultural conversation.
- Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for influencers.
- Work closely with the PR manager on the strategy and execution of experiential marketing initiatives, ensuring brand activations, events and in-store experiences enhance customer engagement and strengthen our brand position, by bringing the right talent to them.
- Work closely with the PR manager to optimise the attendance of key influencers to our press events.
- Team Development: Lead and inspire your team, fostering a culture of creativity, agility, and accountability. Ensure your team works closely and in full collaboration with the wider social and PR team.
- Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI-driven collaborations while maintaining cost efficiency.
About You
- Previous experience operating at a manager level within Brand PR or social team managing influencers ideally within retail, consumer or fashion industries.
- Strong track record of building high-impact influencer strategies.
- Excellent pre-existing relationships across media and/or influencer networks across fashion, retail and business press.
- Strong storytelling ability with sharp copywriting and narrative development skills to create compelling briefs to attract the right talent.
- Confident working with senior leaders and influencing at executive level.
- Experience in management with the ability to inspire, motivate and grow a team.
Benefits
- In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service.
- Thrive Recognition Scheme.
- Wellbeing support provided by the Retail Trust.
- Life Assurance.
- Retail Rewards platform offering discounts for other retailers.
- Pension Scheme.
- Access to a wide range of career development.
- Additional benefits may apply depending on your role and area of the business.
Influencer Manager in Liverpool employer: Matalan
Matalan is an exceptional employer that prioritises creativity and collaboration, making it an ideal workplace for an Influencer Manager. With a vibrant work culture based in either Liverpool or London, employees benefit from a generous 20% staff discount, comprehensive wellbeing support, and numerous career development opportunities, all while contributing to a brand that values style, quality, and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs of influencers or professionals you admire. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or a casual chat, let your true self shine through. Matalan is all about style and creativity, so don’t hold back on showcasing your unique flair and ideas.
✨Tip Number 3
Do your homework! Research Matalan’s current influencer strategies and think about how you can contribute. Bring fresh ideas to the table during interviews to show you’re not just another candidate, but someone who’s genuinely invested in their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Matalan team. Don’t miss out on the chance to be part of something great!
We think you need these skills to ace Influencer Manager in Liverpool
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Manager role. Highlight your relevant experience in managing influencer relationships and crafting compelling narratives that resonate with the fashion and retail sectors.
Showcase Your Storytelling Skills:Since storytelling is key in this role, include examples of how you've successfully engaged influencers or created impactful campaigns. We want to see your creativity shine through!
Be Authentic:Let your personality come through in your application. Matalan values authenticity, so don’t be afraid to share your passion for fashion and how you connect with influencers on a personal level.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Matalan!
How to prepare for a job interview at Matalan
✨Know Your Influencers
Before the interview, research Matalan's current influencer partnerships and campaigns. Familiarise yourself with their brand voice and the types of influencers they typically collaborate with. This will help you demonstrate your understanding of their strategy and how you can contribute to it.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully crafted narratives for brands in the past. Be ready to discuss specific campaigns where your storytelling made a significant impact. This will highlight your ability to create compelling briefs that attract the right talent.
✨Demonstrate Team Leadership
Think of instances where you've led a team to success, especially in a fast-paced environment. Be prepared to share how you inspire creativity and accountability within your team, as well as how you foster collaboration with other departments like PR and social media.
✨Be Ready for Strategic Discussions
Matalan is looking for someone who can provide strategic insights. Prepare to discuss your approach to developing and executing influencer strategies. Think about how you would align these strategies with Matalan's goals of being a style destination and enhancing customer engagement.
