At a Glance
- Tasks: Lead social media, PR, and influencer strategy to elevate Matalan's brand presence.
- Company: Matalan, a top UK fashion and homeware retailer with a customer-first approach.
- Benefits: 20% staff discount, wellbeing support, career development, and more.
- Other info: Join a dynamic team that values creativity and innovation.
- Why this job: Shape the future of a leading brand and drive impactful campaigns.
- Qualifications: Experience in social media, PR, or influencer marketing, ideally in fashion or retail.
The predicted salary is between 60000 - 80000 € per year.
About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year. Matalan is famously committed to offering a compelling style, value and quality focused fashion and home offering, that continues to help millions of UK household budgets go further.
About the role
You will lead the social media, PR and influencer strategy and execution for the Matalan business, shaping how the brand shows up across every major platform. This is a high-impact leadership role responsible for building a distinctive, emotionally engaging brand presence that reconnects with customers, drives consideration and supports ambitious business growth plans. As Head of Social PR & Influencer, you will define and deliver the long‑term creative and strategic vision across social media, PR and influencer marketing. You will combine creative instinct with commercial thinking to build a social‑first brand presence that drives engagement, relevance and market share growth. Working closely with brand, digital and content teams, you will lead the development of integrated campaigns, oversee influencer partnerships and agency relationships, and ensure Matalan remains culturally relevant across platforms including Meta, TikTok and YouTube. This role requires a strong leader who thrives in a fast‑paced environment, enjoys experimentation and innovation, and can inspire both teams and stakeholders through clear strategic direction.
Key Responsibilities
- Own and lead the social media, PR and influencer strategy across all key platforms
- Define the long‑term creative direction and content architecture for the brand
- Build a social‑first brand presence that drives consideration, engagement and customer intent
- Lead seasonal activations and integrated campaigns alongside wider marketing and content teams
- Oversee influencer strategy and execution, including partnerships, negotiations, contracts and campaign delivery
- Manage and optimise social, PR and influencer budgets, identifying opportunities for innovation and growth
- Lead, develop and inspire a multi‑disciplinary team across social media, PR and influencer marketing
- Create a collaborative and creative environment where innovation and experimentation are encouraged
- Develop team capability and champion best practice across the business
- Manage external agencies and partners to deliver impactful, ownable campaigns and brand moments
- Act as the subject matter expert and thought leader for social, PR and influencer activity across the business
- Build strong relationships with senior stakeholders and cross‑functional teams
- Work closely with digital and insight teams to identify platform opportunities and evaluate campaign performance
- Deliver regular reporting and insights on campaign effectiveness, audience engagement and brand impact
- Monitor competitors, trends and cultural moments to identify opportunities for the brand
About You
We are looking for a commercially minded and creatively driven leader with significant experience operating at a senior level within social media, PR or influencer marketing, ideally within fashion, retail or homeware. You will bring:
- Proven experience developing and delivering successful social‑first brand strategies
- Strong understanding of influencer marketing, content strategy and PR activation
- Experience leading and developing high‑performing teams
- Excellent stakeholder management and communication skills
- A strong balance of creative thinking and analytical decision making
- Experience managing agencies, budgets and cross‑functional campaigns
- A passion for social trends, culture and emerging platforms
Most importantly, you will be someone who wants to build category‑leading work, challenge convention and help shape the future of the Matalan brand.
Benefits
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
Head of Social, PR & Influencer Strategy in Liverpool employer: Matalan
Matalan is an exceptional employer that prioritises its employees' growth and well-being, offering a vibrant work culture where creativity and innovation thrive. With a commitment to professional development and a supportive environment, employees enjoy benefits such as a generous staff discount, wellbeing support, and access to career advancement opportunities. Located in the heart of the retail industry, Matalan provides a dynamic platform for those looking to make a significant impact in social media, PR, and influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social, PR & Influencer Strategy in Liverpool
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Matalan or similar brands. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your social media savvy! Create a personal brand that reflects your understanding of social media trends and influencer strategies. Share your insights and engage with relevant content to demonstrate your expertise. This will make you stand out as a candidate who truly gets the role.
✨Tip Number 3
Prepare for interviews like a pro! Research Matalan’s recent campaigns and think about how you can contribute to their social, PR, and influencer strategy. Bring fresh ideas to the table and be ready to discuss how you can drive engagement and growth for the brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Matalan team. Let’s get you that dream job!
We think you need these skills to ace Head of Social, PR & Influencer Strategy in Liverpool
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media, PR, and influencer marketing shine through. We want to see how much you love the industry and how you can bring that passion to Matalan!
Tailor Your Experience:Make sure to highlight your relevant experience in social media and PR. We’re looking for someone who can lead and inspire, so share specific examples of your past successes and how they relate to the role at Matalan.
Be Creative:This is a creative role, so don’t be afraid to show off your unique style in your application. Use engaging language and maybe even a bit of flair to demonstrate your creative thinking and how you can contribute to Matalan's brand presence.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Matalan!
How to prepare for a job interview at Matalan
✨Know Your Brand Inside Out
Before the interview, dive deep into Matalan's brand values, recent campaigns, and social media presence. Understanding their mission to provide style, quality, and value will help you align your vision with theirs and demonstrate your genuine interest in the role.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of successful social media or influencer campaigns you've led. Highlight how your creative instincts combined with commercial thinking drove engagement and growth, as this is crucial for the Head of Social, PR & Influencer Strategy position.
✨Engage with Current Trends
Stay updated on the latest trends in social media, PR, and influencer marketing, especially within the fashion and retail sectors. Be ready to share your thoughts on emerging platforms like TikTok and how they can be leveraged for Matalan’s growth.
✨Demonstrate Leadership Skills
As a leader, it's essential to inspire and develop teams. Prepare to discuss your experience in managing multi-disciplinary teams and how you've fostered a collaborative environment that encourages innovation and experimentation.
