At a Glance
- Tasks: Enhance digital customer journeys through data-driven experimentation and optimisation.
- Company: Join a growing digital team focused on transformation and innovation.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Inclusive culture that values creativity and personal growth.
- Why this job: Make a real impact by improving user experiences and driving conversion rates.
- Qualifications: Experience in CRO, A/B testing, and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Our growing digital team requires an experienced CRO Specialist with a solid background in ecommerce to support our digital transformation through experimentation and optimisation of our digital customer journeys. As a data driven individual, you’ll identify opportunities across all journeys to enhance the user experience and conversion as well as providing insights to the business about user behaviour. This is a hands‑on customer focused role within an Agile environment working in sprints on end-to-end discovery, insight generation, experimentation, reporting and communication of impact. The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity with proven experience turning data into measurable customer and business value.
Key Responsibilities
- Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.
- Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements.
- Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.
- Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.
- Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.
- Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.
- Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.
- Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.
- Assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement.
- Design clear, user‑focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way.
We’re looking for someone who is naturally curious, highly analytical, and confident turning data into clear actions that improve performance. You will ideally bring:
- Proven experience in a CRO / Conversion Rate Optimisation role (essential).
- Hands‑on experience designing and delivering A/B and MVT tests.
- Strong analytical skills with experience in data tools such as GA, AB Tasty, ADO and Figma.
- Ability to interpret complex data and translate it into simple, commercial recommendations.
- Strong storytelling and stakeholder management skills.
- A proactive mindset and confidence acting as a CRO evangelist across the business.
- Experience working in Agile environments and sprint-based delivery.
You’ll be someone who enjoys problem solving, challenging assumptions, and continuously improving digital experiences through evidence-based decision making. We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open‑mindedness and growth. We want give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service.
- Thrive Recognition Scheme.
- Wellbeing support provided by the Retail Trust.
- Life Assurance.
- Retail Rewards platform offering discounts for other retailers.
- Pension Scheme.
- Access to a wide range of career development.
- Additional benefits may apply depending on your role and area of the business.
CRO Specialist in Knowsley employer: Matalan
Join our dynamic digital team as a CRO Specialist, where your expertise in ecommerce will drive our digital transformation and enhance customer journeys. We pride ourselves on fostering an inclusive work culture that values creativity and collaboration, offering robust career development opportunities and a range of benefits including a generous staff discount and wellbeing support. Here, you will not only thrive in an Agile environment but also have the chance to make a meaningful impact on our business and customers.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist in Knowsley
✨Tip Number 1
Get to know the company inside out! Research their digital strategies, recent projects, and their approach to CRO. This will help you tailor your conversations and show that you're genuinely interested in how you can contribute to their goals.
✨Tip Number 2
Practice your storytelling skills! When discussing your past experiences, focus on how your analytical insights led to real improvements. Use specific examples that highlight your impact on user behaviour and conversion rates.
✨Tip Number 3
Be ready to dive into data during interviews. Brush up on your knowledge of tools like GA and A/B testing methodologies. Show them you can not only analyse data but also translate it into actionable recommendations that drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re proactive and keen to be part of our team from the get-go!
We think you need these skills to ace CRO Specialist in Knowsley
Some tips for your application 🫡
Show Your Analytical Skills:Make sure to highlight your experience with data tools like GA and A/B testing. We want to see how you've turned data into actionable insights in your previous roles.
Tell a Story with Your Experience:When you describe your past work, think about how you can weave a narrative that showcases your problem-solving skills and stakeholder management. We love a good story that illustrates your impact!
Be Proactive and Curious:Let us know about times when you've taken the initiative to improve digital experiences. We’re looking for someone who’s naturally curious and eager to challenge assumptions.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Matalan
✨Know Your Data Inside Out
As a CRO Specialist, you'll need to demonstrate your analytical prowess. Familiarise yourself with key metrics and tools like Google Analytics and A/B testing platforms. Be ready to discuss specific examples of how you've used data to drive conversion improvements in past roles.
✨Showcase Your Experimentation Skills
Prepare to talk about your hands-on experience with A/B and MVT tests. Bring examples of successful experiments you've designed and the impact they had on user journeys. This will show your practical knowledge and ability to translate insights into actionable strategies.
✨Communicate Clearly and Effectively
Since storytelling is crucial in this role, practice explaining complex data in simple terms. Think about how you can convey your findings in a way that resonates with stakeholders. Use visuals or examples to illustrate your points during the interview.
✨Embrace the Agile Mindset
Familiarise yourself with Agile methodologies and be prepared to discuss how you've worked in sprint-based environments. Highlight your adaptability and how you’ve collaborated with cross-functional teams to achieve optimisation goals. This will show you're a great fit for their dynamic team.
