At a Glance
- Tasks: Lead influencer strategy and build relationships to elevate Matalan's brand presence.
- Company: Matalan, a top UK fashion and homeware retailer with a strong customer focus.
- Benefits: 20% staff discount, wellbeing support, career development, and competitive salary.
- Other info: Dynamic work environment with opportunities for growth and creativity.
- Why this job: Shape the future of fashion marketing and inspire a creative team.
- Qualifications: Experience in influencer management and strong storytelling skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year.
About the role
Based out of either our Liverpool or London office, you will be responsible for shaping how influencers engage with our brand. You will lead and inspire your team to champion our ambition in transforming our reputation as a style destination amongst the media, influencers and tastemakers.
Key Responsibilities
- Create, lead and execute our influencers strategy: Lead the relationships for Matalan with influencers through proactive storytelling around our products and partnerships.
- Work hand in hand with our social & influencers team to identify key influencers/ambassadors, at the micro/mid and macro levels to tell the Matalan story.
- Build meaningful relationships with influencers and tastemakers to create momentum for the brand as a style destination, including thought leadership platforms highlighting our new strategy of everyday style, quality and value.
- Develop and execute an Influencers strategy that elevates Matalan's position as a leading value fashion retailer.
- Build process working closely with our product teams to bring a consistent flow of product to relevant influencers to ensure we are part of the cultural conversation.
- Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for influencers.
- Work closely with the PR manager on the strategy and execution of experiential marketing initiatives, ensuring brand activations, events and in-store experiences enhance customer engagement and strengthen our brand position.
- Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI-driven collaborations while maintaining cost efficiency.
Team Development
Lead and inspire your team, fostering a culture of creativity, agility, and accountability. Ensure your team works closely and in full collaboration with the wider social and PR team.
About You
Previous experience operating at a manager level within Brand PR or social team managing influencers ideally within retail, consumer or fashion industries. Strong track record of building high-impact influencer strategies. Excellent pre-existing relationships across media and/or influencer networks across fashion, retail and business press. Strong storytelling ability with sharp copywriting and narrative development skills to create compelling briefs to attract the right talent. Confident working with senior leaders and influencing at executive level. Experience in management with the ability to inspire, motivate and grow a team.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service.
- Thrive Recognition Scheme.
- Wellbeing support provided by the Retail Trust.
- Life Assurance.
- Retail Rewards platform offering discounts for other retailers.
- Pension Scheme.
- Access to a wide range of career development.
- Additional benefits may apply depending on your role and area of the business.
Influencer Manager employer: Matalan
Matalan is an exceptional employer, offering a vibrant work culture that prioritises creativity and collaboration, particularly in the dynamic role of Influencer Manager. With offices in both Liverpool and London, employees benefit from a supportive environment that fosters professional growth, alongside competitive perks such as a generous staff discount and wellbeing support. Join us to be part of a brand that values style, quality, and community engagement, while shaping the future of fashion and homeware retail.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs of influencers or professionals you admire. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or a casual chat, let your true self shine through. Matalan is all about style and creativity, so don’t hold back on showcasing your unique flair and ideas.
✨Tip Number 3
Research, research, research! Know Matalan inside out – their products, values, and recent campaigns. This will not only impress during interviews but also help you tailor your approach to align with their brand vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Matalan family. Don’t miss out on this opportunity!
We think you need these skills to ace Influencer Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how much you love influencer marketing and how you can bring that energy to Matalan.
Tailor Your CV:Make sure your CV is tailored to the Influencer Manager role. Highlight your relevant experience in brand PR or social teams, especially in retail or fashion. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Use it to showcase your storytelling skills and explain how you can elevate Matalan's influencer strategy. Keep it engaging and relevant!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Matalan
✨Know Your Influencers
Before the interview, research Matalan's current influencer partnerships and campaigns. Understand who their key influencers are and how they align with the brand's values. This will show your genuine interest in the role and help you discuss how you can enhance these relationships.
✨Craft Your Storytelling Skills
Since storytelling is crucial for this position, prepare examples of how you've successfully crafted narratives around brands or products in the past. Be ready to share specific campaigns where your storytelling made a significant impact, showcasing your ability to attract the right talent.
✨Showcase Your Strategic Mindset
Think about how you would develop an influencer strategy for Matalan. Come prepared with ideas on how to elevate the brand's position in the market. Discussing your strategic planning process will demonstrate your capability to think critically and creatively about the role.
✨Team Leadership Insights
Be ready to talk about your experience in leading teams. Share examples of how you've inspired and motivated your team in previous roles. Highlighting your management style and how you foster creativity and accountability will resonate well with the interviewers.
