At a Glance
- Tasks: Lead social media, PR, and influencer strategy to elevate Matalan's brand presence.
- Company: Join a dynamic team at Matalan, a leading retail brand.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Fast-paced environment that encourages innovation and collaboration.
- Why this job: Shape the future of a brand and connect with customers on major platforms.
- Qualifications: Proven experience in social media, PR, and influencer marketing leadership.
The predicted salary is between 60000 - 80000 £ per year.
You will lead the social media, PR and influencer strategy and execution for the Matalan business, shaping how the brand shows up across every major platform. This is a high-impact leadership role responsible for building a distinctive, emotionally engaging brand presence that reconnects with customers, drives consideration and supports ambitious business growth plans. As Head of Social PR & Influencer, you will define and deliver the long-term creative and strategic vision across social media, PR and influencer marketing. You will combine creative instinct with commercial thinking to build a social-first brand presence that drives engagement, relevance and market share growth.
Working closely with brand, digital and content teams, you will lead the development of integrated campaigns, oversee influencer partnerships and agency relationships, and ensure Matalan remains culturally relevant across platforms including Meta, TikTok and YouTube. This role requires a strong leader who thrives in a fast-paced environment, enjoys experimentation and innovation, and can inspire both teams and stakeholders through clear strategic direction.
Key Responsibilities- Own and lead the social media, PR and influencer strategy across all key platforms
- Define the long-term creative direction and content architecture for the brand
- Build a social-first brand presence that drives consideration, engagement and customer intent
- Lead seasonal activations and integrated campaigns alongside wider marketing and content teams
- Oversee influencer strategy and execution, including partnerships, negotiations, contracts and campaign delivery
- Manage and optimise social, PR and influencer budgets, identifying opportunities for innovation and growth
- Lead, develop and inspire a multi-disciplinary team across social media, PR and influencer marketing
- Create a collaborative and creative environment where innovation and experimentation are encouraged
- Develop team capability and champion best practice across the business
- Manage external agencies and partners to deliver impactful, ownable campaigns and brand moments
- Act as the subject matter expert and thought leader for social, PR and influencer activity across the business
- Build strong relationships with senior stakeholders and cross-functional teams
- Work closely with digital and insight teams to identify platform opportunities and evaluate campaign performance
- Deliver regular reporting and insights on campaign effectiveness, audience engagement and brand impact
- Monitor competitors, trends and cultural moments to identify opportunities for the brand
Senior Social Media, PR and Influencer Manager in Huyton employer: Matalan
Matalan is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the retail sector. With a strong emphasis on employee growth and collaboration, you will have the opportunity to lead a talented team while shaping the brand's presence across major social media platforms. Located in a vibrant environment, Matalan offers a unique chance to engage with a diverse audience and drive meaningful change within the company.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media, PR and Influencer Manager in Huyton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Matalan and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Matalan are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Matalan on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Matalan. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media, PR and Influencer Manager in Huyton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Matalan. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Matalan:Show us that you’ve done your homework! In your application, briefly mention what you admire about Matalan’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Matalan
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Matalan will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Matalan, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
