At a Glance
- Tasks: Create and implement bold media strategies to elevate Matalan's brand presence.
- Company: Join Matalan, a leading omnichannel fashion and homeware retailer.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Stay ahead of industry trends and drive innovation in campaigns.
- Why this job: Make a real impact on brand awareness while working in a creative environment.
- Qualifications: 4+ years in brand media with strong communication skills.
The predicted salary is between 45000 - 55000 £ per year.
You will be responsible for creating and implementing a bold and compelling media strategy for Brand media and media partnerships for Matalan.
You will focus on delivering a media strategy that drives awareness & consideration for the brand working collaboratively with wider marketing and digital stakeholders to ensure we have a cohesive full funnel exciting plan that puts the customer at the heart of everything we do.
Key Responsibilities Responsible for the planning and articulation of the Brand Media strategy to demonstrate how our brand spend will be invested and what that will return.
Responsible for the optimisation, coordination, booking & delivery of brand media, including paid partnerships via the agency.
Responsible for the management & usage of strategic paid partnerships Responsible for the management & delivery of media audits.
Accountable for the use of econometric data, brand equity models & sales data to make decisions, optimise campaigns & plan future strategies across brand media, including paid partnerships.
Understand brand performance results & creative effectiveness of media.
Responsible for sharing of competitor analysis to help the business understand market.
Responsible for planning, managing and reporting on the brand media budget Team Development Nurture a creative environment where innovation is valued Manage external partners to deliver a distinctive, ownable brand presence Champion expert and up to date knowledge of the media landscape driving education through the business Identify the tools required to ensure the team are equipped to drive efficiencies and maximise budgets Innovation and Continuous Improvement Staying updated on industry trends, competitor activities, and best practices Play a consultative role to the wider brand team always challenging the status quo and bringing innovation to all campaigns Qualifications You will have +4 years in a similar role; with a strong brand media background.
Ideally (but not essential) has worked both client-side and within an agency Good understanding of retail (and some exposure to fashion retail), ideally within an Omnichannel business.
Excellent communication skills with the ability to influence key business stakeholders.
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value.
With a large store network in excess of 270 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to 11 million loyal shoppers every year.
Matalan is famously committed to offering a compelling value focused fashion and home offering, that continues to help millions of UK household budgets go further.
In addition to competitive salaries, we also offer the below core benefits: 20% staff discount, which increases with length of service Thrive Recognition Scheme Wellbeing support provided by the Retail Trust Life Assurance Retail Rewards platform offering discounts for other retailers Pension Scheme Access to a wide range of career development Additional benefits may apply depending on your role and area of the business #J-18808-Ljbffr
Brand Media Manager in Huyton employer: Matalan
MATALAN is an exceptional employer that prioritises employee development and fosters a collaborative work culture, making it an ideal place for those looking to grow in the retail sector. With a focus on empowering leaders and driving performance, employees benefit from comprehensive training programmes and opportunities for career advancement, all while working in a dynamic environment across the vibrant South of England. Join us to be part of a team that values innovation, customer satisfaction, and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Media Manager in Huyton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Matalan and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Matalan are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Matalan on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Matalan. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Media Manager in Huyton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Matalan. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Matalan:Show us that you’ve done your homework! In your application, briefly mention what you admire about Matalan’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Matalan
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Matalan will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Matalan, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
