At a Glance
- Tasks: Lead social media, PR, and influencer strategies to elevate Matalan's brand presence.
- Company: Join a dynamic fashion retailer focused on innovation and customer engagement.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Collaborative environment with a focus on innovation and team development.
- Why this job: Shape the future of a leading brand while driving creativity and growth.
- Qualifications: Proven experience in social media, PR, or influencer marketing, ideally in fashion or retail.
The predicted salary is between 60000 - 80000 £ per year.
You will lead the social media, PR and influencer strategy and execution for the Matalan business, shaping how the brand shows up across every major platform. This is a high-impact leadership role responsible for building a distinctive, emotionally engaging brand presence that reconnects with customers, drives consideration and supports ambitious business growth plans. As Head of Social PR & Influencer, you will define and deliver the long-term creative and strategic vision across social media, PR and influencer marketing. You will combine creative instinct with commercial thinking to build a social-first brand presence that drives engagement, relevance and market share growth.
Working closely with brand, digital and content teams, you will lead the development of integrated campaigns, oversee influencer partnerships and agency relationships, and ensure Matalan remains culturally relevant across platforms including Meta, TikTok and YouTube. This role requires a strong leader who thrives in a fast-paced environment, enjoys experimentation and innovation, and can inspire both teams and stakeholders through clear strategic direction.
Key Responsibilities- Strategy & Brand Growth
- Own and lead the social media, PR and influencer strategy across all key platforms
- Define the long-term creative direction and content architecture for the brand
- Build a social-first brand presence that drives consideration, engagement and customer intent
- Lead seasonal activations and integrated campaigns alongside wider marketing and content teams
- Oversee influencer strategy and execution, including partnerships, negotiations, contracts and campaign delivery
- Manage and optimise social, PR and influencer budgets, identifying opportunities for innovation and growth
- Team Leadership
- Lead, develop and inspire a multi-disciplinary team across social media, PR and influencer marketing
- Create a collaborative and creative environment where innovation and experimentation are encouraged
- Develop team capability and champion best practice across the business
- Manage external agencies and partners to deliver impactful, ownable campaigns and brand moments
- Stakeholder & Cross-Functional Collaboration
- Act as the subject matter expert and thought leader for social, PR and influencer activity across the business
- Build strong relationships with senior stakeholders and cross-functional teams
- Work closely with digital and insight teams to identify platform opportunities and evaluate campaign performance
- Deliver regular reporting and insights on campaign effectiveness, audience engagement and brand impact
- Monitor competitors, trends and cultural moments to identify opportunities for the brand
We are looking for a commercially minded and creatively driven leader with significant experience operating at a senior level within social media, PR or influencer marketing, ideally within fashion, retail or homeware. You will bring:
- Proven experience developing and delivering successful social-first brand strategies
- Strong understanding of influencer marketing, content strategy and PR activation
- Experience leading and developing high-performing teams
- Excellent stakeholder management and communication skills
- A strong balance of creative thinking and analytical decision making
- Experience managing agencies, budgets and cross-functional campaigns
- A passion for social trends, culture and emerging platforms
Most importantly, you will be someone who wants to build category-leading work, challenge convention and help shape the future of the Matalan brand.
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
Head of Social, PR & Influencer Marketing employer: Matalan
Matalan is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Head of Social, PR & Influencer Marketing role. With a strong emphasis on employee growth and collaboration, Matalan offers a range of benefits including a generous staff discount, wellbeing support, and access to career development opportunities, all within a fast-paced environment that encourages creativity and experimentation. Join us in shaping a culturally relevant brand presence while enjoying the perks of working with a leading name in fashion retail.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social, PR & Influencer Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media, PR, and influencer marketing. Use platforms like Instagram or a personal website to showcase your campaigns and strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its current social media presence. Think about how you can contribute to their brand growth and come up with innovative ideas to discuss. This shows you're not just interested in the role but are genuinely invested in their success.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining our team and helps us keep track of your application. Plus, it’s a great way to stay updated on new opportunities!
We think you need these skills to ace Head of Social, PR & Influencer Marketing
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your unique approach to social media and PR. We want to see how you can bring a fresh perspective to the Matalan brand.
Tailor Your Experience:Make sure to highlight your relevant experience in social media, PR, and influencer marketing. We’re looking for someone who understands the fashion and retail landscape, so connect your past roles to the responsibilities outlined in the job description.
Be Data-Driven:Don’t forget to include any metrics or results from your previous campaigns. We love numbers that show how your strategies have driven engagement and growth. This will help us see your analytical side and how you balance creativity with commercial thinking.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining the Matalan team!
How to prepare for a job interview at Matalan
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like Meta, TikTok, and YouTube. Research how Matalan currently engages with customers on these platforms and think about how you can enhance their presence.
✨Showcase Your Creative Vision
Prepare to discuss your past experiences where you’ve successfully developed social-first strategies. Bring examples of campaigns that drove engagement and market share growth, and be ready to explain your creative process and decision-making.
✨Demonstrate Leadership Skills
As a leader, it’s crucial to show how you inspire and develop teams. Share specific instances where you’ve fostered a collaborative environment or led a team through a challenging project, highlighting your ability to motivate and innovate.
✨Engage with Stakeholders
Be prepared to discuss how you’ve built strong relationships with senior stakeholders in previous roles. Think about examples where your communication skills helped align cross-functional teams towards a common goal, especially in fast-paced environments.
