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- Tasks: Lead brand marketing strategies and campaigns to enhance Matalan's identity and reputation.
- Company: Matalan is a dynamic retail company focused on innovation and inclusivity.
- Benefits: Enjoy a 20% staff discount, wellbeing support, life assurance, and career development opportunities.
- Why this job: Join a creative team that values diversity and drives impactful storytelling in marketing.
- Qualifications: Experience in brand marketing with strong leadership skills and a knack for storytelling required.
- Other info: Apply early as the position may close if a high volume of applications is received.
The predicted salary is between 43200 - 72000 £ per year.
About Matalan
From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here.
We know as a team, we are stronger together we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.
We want give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please dont hesitate to let us know.
In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
About the role
The Head of Brand Marketing is responsible for developing and executing strategies that build and strengthen the companys brand identity and reputation. They lead brand positioning, messaging, and creative direction to ensure consistency across all marketing channels. This role involves collaborating with cross-functional teams to align brand initiatives with business objectives and customer needs. Ultimately, they are customer obsessed, drive brand awareness, loyalty, and long-term growth through impactful storytelling and strategic marketing campaigns.
Key Responsibilities
- Brand Strategy Development: Define and lead the overall brand strategy, positioning, and value proposition to ensure clear market differentiation and alignment with business goals.
- Creative Direction & Messaging: Oversee brand messaging, visual identity, tone of voice, and creative campaigns to ensure consistency and impact across all touchpoints.
- Campaign Leadership: Plan and execute integrated brand marketing campaigns across ATL, digital, social, print, and experiential channels to drive awareness, consideration and conversion.
- Team & Agency Management: Lead, inspire and mentor internal brand marketing team; manage external agency ecosystem, creative partners, and consultants to deliver high-quality brand work.
- Cross-functional Collaboration: Partner with product, sales, communications, and customer experience teams to align brand efforts across the customer journey.
- Market & Consumer Insights: Use data, research, and market trends to inform branding and campaign targeting decisions and refine strategies based on customer behaviour and competitor analysis.
- Brand Performance Measurement: Establish KPIs and regularly evaluate brand health, awareness, sentiment, and campaign effectiveness to optimize performance.
- Brand Governance: Ensure global and regional teams adhere to brand guidelines and maintain consistency across all communications and marketing assets.
- Media planning and investment: Significant experience in working with econometrics and agencies to maximise media investment across channels and across the funnel.
About You
- Brand Strategy & Positioning: Expertise in building and evolving brand identity, purpose, and market positioning.
- Storytelling & Messaging: Strong ability to craft compelling narratives that connect with target audiences across channels.
- Campaign Leadership: Skilled in planning and executing integrated brand campaigns (digital, social, PR, ATL, BTL).
- Creative Direction: Ability to guide or influence creative partners/agencies and ensure visual and verbal brand consistency.
- Consumer Insights & Market Research: Proficient in using data, analytics, and research to inform brand decisions and track performance.
- Leadership & Team Development: Strong people management and mentoring capabilities; able to build high-performing teams.
- Cross-Functional Collaboration: Works effectively with product, comms, sales, and CX teams to ensure brand alignment across the business.
- Analytical Thinking & ROI Focus: Ability to analyse econometrics to deliver peak efficiencies of spend. Comfort with brand performance metrics (e.g., brand health tracking, NPS, awareness, engagement) and linking brand to business impact.
- Digital & Social Media Expertise: Deep understanding of online channels, content marketing, influencer partnerships, and emerging platforms.
- Project & Budget Management: Skilled at managing complex timelines, peer and exec stakeholder expectations, and multi-million-dollar budgets.
- Innovative mindset: Experience of using innovative acitivity, products or production to deliver on company results whether across AI, Martech, people, ecosystems
- Experience in brand marketing (preferably omnichannel fashion retail) with leadership roles in fast-paced or high-growth environments.
- Proven track record of building or transforming brands and delivering measurable growth.
- Experience managing in-house teams and external agencies.
- Industry-specific experience may be required (e.g., tech, consumer goods, luxury, etc.).
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
Head of Brand Marketing in Liverpool employer: Matalan
Contact Detail:
Matalan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing in Liverpool
✨Tip Number 1
Research Matalan's brand identity and recent marketing campaigns. Understanding their current positioning will help you align your vision with theirs during discussions.
✨Tip Number 2
Network with professionals in the retail and brand marketing sectors, especially those who have experience with Matalan or similar companies. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlight how these experiences can translate to Matalan's goals and objectives.
✨Tip Number 4
Familiarise yourself with the latest trends in omnichannel marketing and consumer behaviour. Being able to speak knowledgeably about these topics will demonstrate your expertise and passion for the role.
We think you need these skills to ace Head of Brand Marketing in Liverpool
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Matalan's culture and values. Highlight how your personal values align with their commitment to inclusivity and teamwork in your application.
Tailor Your CV: Make sure your CV reflects your experience in brand marketing, particularly in developing strategies and leading campaigns. Use specific examples that demonstrate your ability to drive brand awareness and loyalty.
Craft a Compelling Cover Letter: In your cover letter, focus on your storytelling skills and how you can contribute to Matalan's brand identity. Mention your experience with cross-functional collaboration and how it aligns with the role's requirements.
Showcase Relevant Achievements: When detailing your previous roles, emphasise measurable achievements related to brand performance and campaign success. Use metrics to illustrate your impact, such as increases in brand awareness or customer engagement.
How to prepare for a job interview at Matalan
✨Understand Matalan's Brand Values
Before the interview, take some time to research Matalan's brand values and culture. Understanding their commitment to inclusivity and teamwork will help you align your responses with their ethos, showcasing that you are a good fit for their team.
✨Prepare Your Success Stories
Think of specific examples from your past experiences that demonstrate your expertise in brand strategy, campaign leadership, and cross-functional collaboration. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data and market insights to inform branding decisions in previous roles. Highlight any experience you have with brand performance metrics and how they contributed to business growth.
✨Ask Insightful Questions
Prepare thoughtful questions about Matalan's current marketing strategies and future goals. This shows your genuine interest in the role and helps you assess if the company aligns with your career aspirations.
