At a Glance
- Tasks: Optimise digital customer journeys through data-driven experimentation and insights.
- Company: Join Matalan, a forward-thinking retail brand with an inclusive culture.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Work in an Agile environment with excellent growth potential.
- Why this job: Make a real impact on user experience and conversion in a dynamic digital team.
- Qualifications: Experience in CRO, strong analytical skills, and a proactive mindset.
The predicted salary is between 40000 - 50000 £ per year.
About Matalan
From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here. We know as a team, we are stronger together; we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth. We want to give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know. In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
About the role
Our growing digital team requires an experienced CRO Specialist with a solid background in ecommerce to support our digital transformation through experimentation and optimisation of our digital customer journeys. As a data driven individual, you’ll identify opportunities across all journeys to enhance the user experience and conversion as well as providing insights to the business about user behaviour. This is a hands-on customer focused role within an Agile environment working in sprints on end-to-end discovery, insight generation, experimentation, reporting and communication of impact. The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity with proven experience turning data into measurable customer and business value.
Key Responsibilities:
- Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.
- Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements.
- Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.
- Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.
- Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.
- Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.
- Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.
- Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.
- Assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement.
- Design clear, user-focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way.
About You
We’re looking for someone who is naturally curious, highly analytical, and confident turning data into clear actions that improve performance. You will ideally bring:
- Proven experience in a CRO / Conversion Rate Optimisation role (essential).
- Hands-on experience designing and delivering A/B and MVT tests.
- Strong analytical skills with experience in data tools such as GA, AB Tasty, ADO and Figma.
- Ability to interpret complex data and translate it into simple, commercial recommendations.
- Strong storytelling and stakeholder management skills.
- A proactive mindset and confidence acting as a CRO evangelist across the business.
- Experience working in Agile environments and sprint-based delivery.
You’ll be someone who enjoys problem solving, challenging assumptions, and continuously improving digital experiences through evidence-based decision making.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service.
- Thrive Recognition Scheme.
- Wellbeing support provided by the Retail Trust.
- Life Assurance.
- Retail Rewards platform offering discounts for other retailers.
- Pension Scheme.
- Access to a wide range of career development.
- Additional benefits may apply depending on your role and area of the business.
Locations
CRO Specialist in Cheshire, Warrington employer: Matalan
Matalan is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to bring their authentic selves to the workplace. With a strong focus on employee growth and development, Matalan offers numerous opportunities for career advancement alongside competitive benefits such as a generous staff discount, wellbeing support, and a recognition scheme. Located in a dynamic retail environment, the role of CRO Specialist allows you to be at the forefront of digital transformation, making a meaningful impact on customer experiences and business performance.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist in Cheshire, Warrington
✨Tip Number 1
Get to know Matalan! Research their culture, values, and recent projects. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for the interview process. It’s all about making those connections!
✨Tip Number 3
Prepare for the technical side! Brush up on your A/B testing knowledge and be ready to discuss how you've used data to drive decisions in past roles. Matalan loves data-driven candidates, so show them what you've got!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Matalan team. So, get that application in ASAP!
We think you need these skills to ace CRO Specialist in Cheshire, Warrington
Some tips for your application 🫡
Show Your Passion for CRO:When writing your application, let your enthusiasm for Conversion Rate Optimisation shine through. We want to see how your curiosity and analytical mindset can contribute to our digital transformation at Matalan.
Tailor Your Experience:Make sure to highlight your relevant experience in CRO and any hands-on projects you've worked on. We love seeing how you've turned data into actionable insights, so don’t hold back on those success stories!
Keep It Clear and Concise:While we appreciate detail, clarity is key! Use straightforward language to explain your skills and experiences. Remember, we’re looking for someone who can translate complex data into simple recommendations.
Apply Early!:With a high volume of applications expected, it’s best to get your application in as soon as possible. Head over to our website and submit your application today – we can’t wait to hear from you!
How to prepare for a job interview at Matalan
✨Know Your Data
As a CRO Specialist, you'll need to demonstrate your analytical prowess. Brush up on your experience with data tools like GA and AB Tasty. Be ready to discuss specific examples where you've turned data insights into actionable strategies that improved conversion rates.
✨Showcase Your Experimentation Skills
Prepare to talk about your hands-on experience with A/B and MVT testing. Share stories of successful experiments you've conducted, including the hypothesis, design, and outcomes. This will show your potential employer that you can drive continuous optimisation effectively.
✨Communicate Clearly
Since storytelling is key in this role, practice explaining complex data in simple terms. Think about how you would present your findings to stakeholders who may not have a technical background. Clear communication can set you apart from other candidates.
✨Embrace the Agile Mindset
Familiarise yourself with Agile methodologies if you haven't already. Be prepared to discuss how you've worked in sprint-based environments and how you manage the end-to-end analytics lifecycle. Showing that you can adapt and thrive in an Agile setting will be a big plus.
