At a Glance
- Tasks: Support digital transformation by optimising customer journeys through data-driven experimentation.
- Company: Join Matalan, a dynamic retail innovator with a strong team culture.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Be part of an inclusive team that values creativity and personal growth.
- Why this job: Make a real impact on user experience and conversion in a hands-on role.
- Qualifications: Experience in CRO, strong analytical skills, and a proactive mindset are essential.
The predicted salary is between 60000 - 75000 £ per year.
Our growing digital team requires an experienced CRO Specialist with a solid background in ecommerce to support our digital transformation through experimentation and optimisation of our digital customer journeys. As a data driven individual, you'll identify opportunities across all journeys to enhance the user experience and conversion as well as providing insights to the business about user behaviour. This is a hands-on customer focused role within an Agile environment working in sprints on end-to-end discovery, insight generation, experimentation, reporting and communication of impact. The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity with proven experience turning data into measurable customer and business value.
Key Responsibilities:
- Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.
- Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements.
- Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.
- Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.
- Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.
- Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.
- Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.
- Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.
- Assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement.
- Design clear, user-focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way.
About You:
We're looking for someone who is naturally curious, highly analytical, and confident turning data into clear actions that improve performance. You will ideally bring:
- Proven experience in a CRO / Conversion Rate Optimisation role (essential).
- Hands-on experience designing and delivering A/B and MVT tests.
- Strong analytical skills with experience in data tools such as GA, AB Tasty, ADO and Figma.
- Ability to interpret complex data and translate it into simple, commercial recommendations.
- Strong storytelling and stakeholder management skills.
- A proactive mindset and confidence acting as a CRO evangelist across the business.
- Experience working in Agile environments and sprint-based delivery.
You’ll be someone who enjoys problem solving, challenging assumptions, and continuously improving digital experiences through evidence-based decision making.
About Matalan:
From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here. We know as a team, we are stronger together we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.
We want to give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know. In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
Benefits:
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service.
- Thrive Recognition Scheme.
- Wellbeing support provided by the Retail Trust.
- Life Assurance.
- Retail Rewards platform offering discounts for other retailers.
- Pension Scheme.
- Access to a wide range of career development.
- Additional benefits may apply depending on your role and area of the business.
Locations
Apprentice specialist in Cheshire, Warrington employer: Matalan
Matalan is an excellent employer that fosters a collaborative and inclusive work culture, where every team member is encouraged to bring their authentic selves to work. With a strong focus on employee growth, Matalan offers extensive career development opportunities alongside competitive benefits such as a generous staff discount, wellbeing support, and a recognition scheme that celebrates achievements. Located in a dynamic retail environment, this role as an Apprentice Specialist provides the chance to contribute to meaningful digital transformation while working within an Agile team dedicated to enhancing customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Apprentice specialist in Cheshire, Warrington
✨Get Hands-On with E-commerce Tools
Dive into free tools and platforms like Shopify or WooCommerce. Play around with them and maybe even create your own simple online shop! This way, you'll not only learn the ins and outs of e-commerce but also have a cool project to show off during interviews.
✨Network with E-commerce Enthusiasts
Join local e-commerce meetups or workshops in your area. These events are great for making connections, learning from industry experts, and snatching up insider tips on upcoming apprenticeship opportunities. Don't shy away from asking questions—people love sharing their experiences!
✨Follow Relevant Influencers and Brands
Keep an eye on social media for e-commerce influencers or popular brands within your niche. Engaging with their content can help you understand industry trends and get noticed. Plus, you might find apprenticeship announcements or hidden opportunities in their posts!
✨Apply Directly Through Us!
When you find an apprenticeship you're keen on, make sure to apply through our website. We’ve got plenty of great opportunities listed, and applying through us can give you a better chance of landing interviews with companies like Matalan. Don’t miss out!
We think you need these skills to ace Apprentice specialist in Cheshire, Warrington
Some tips for your application 🫡
Show Off Your E-Commerce Knowledge:When applying for an apprenticeship in e-commerce with Matalan, we want to see that you know a bit about the industry. Mention any relevant courses, projects, or experiences you have that relate to online retail, digital marketing, or customer engagement. It’s all about demonstrating your passion and understanding of the sector!
Craft a Compelling Cover Letter:Your cover letter should go beyond the basics—this is your chance to show your motivation! Let us know why you want to start your e-commerce career with Matalan. Share specific goals you hope to achieve during your apprenticeship and how you envision contributing to the team.
Highlight Your Technical Skills:In the e-commerce world, having tech skills can set you apart. If you've dabbed in website design, social media, or analytics tools, make sure to put those front and centre in your CV. Don’t forget to mention any familiarity with platforms like Shopify or WooCommerce, as those are super useful for our work!
Include Real Examples:We’re keen to see examples of your work, especially if you’ve done anything in e-commerce, like managing a small online shop or a social media page. If you have insights or results from these experiences, share them! They’ll add serious weight to your application and demonstrate real-world understanding.
How to prepare for a job interview at Matalan
✨Know Your E-Commerce Basics
Brush up on the fundamentals of e-commerce, like understanding sales funnels, customer journey mapping, and digital marketing basics. This will show Matalan that you’re not just looking for a gig – you’re genuinely interested in how the industry works!
✨Be Ready to Tackle Scenarios
Expect scenario-based questions that focus on problem-solving within the e-commerce space. Prepare for questions like how you'd handle a sudden drop in conversion rates or what online tools you’d use to improve customer engagement. It’ll help demonstrate your analytical skills.
✨Show Off Your Tech Savvy
Familiarise yourself with major e-commerce platforms (like Shopify, WooCommerce) and tools (like Google Analytics and social media ads). Mentioning these in your interview with Matalan will definitely set you apart and show that you're ready to hit the ground running!
✨Highlight Your Willingness to Learn
As an apprentice, it’s all about showcasing your potential. Talk about past experiences, even if they're not directly related, that demonstrate your ability to learn quickly and adapt. Letting Matalan know you're eager to grow will resonate!
