Senior Art Director in Cardiff

As Senior Art Director, you will lead and evolve the visual creative direction across all brand touchpoints for a high-street fashion and home retailer, covering womenswear, menswear, kids and home. You’ll own the brand’s visual identity, ensuring all creative output is consistent, commercially relevant and executed to a high standard across campaigns, eCommerce, packaging and content channels. This is a senior leadership role, balancing big-picture brand guardianship with hands-on creative direction.

You will:

• Define and deliver clear art direction across campaigns, seasonal stories, eCommerce and brand content
• Lead creative concepting for key campaigns, launches and brand moments
• Translate business and marketing objectives into compelling visual storytelling
• Art direct and lead photoshoots (studio and location, UK and international)
• Oversee photographers, stylists and wider on-set teams to deliver best-in-class imagery
• Manage and develop Art Directors, setting clear direction and expectations
• Ensure consistency across layout, typography, colour and composition
• Collaborate closely with eCommerce, Production and Marketing to align creative with commercial goals
• Oversee packaging direction to ensure alignment with brand storytelling
• Maintain high standards across post-production, retouching and asset quality
• Contribute to planning, timelines and delivery, balancing creativity with operational needs

You’ll play a key role in shaping the brand, delivering creative excellence at scale, and leading a high-performing, collaborative team.

You’re an experienced Senior Art Director with a strong background in fashion retail (home experience is a bonus), used to delivering high-volume campaigns and eCommerce content in a fast-paced environment.

You’ll bring:

• Proven experience leading art direction across campaigns and eCommerce
• A strong commercial mindset alongside a sharp creative eye
• Experience managing and developing creative teams
• Confidence working cross-functionally with marketing, production and trading teams
• Strong understanding of layout, typography, imagery and visual storytelling
• The ability to lead shoots and direct creative teams on set
• A collaborative, calm leadership style with the ability to influence at senior level
• Strong organisation and the ability to deliver against deadlines and budgets
• Solid working knowledge of Photoshop and InDesign

You’re someone who can think big, execute well, and bring people with you—raising the standard of creative output while keeping things practical and deliverable.

From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving. We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.

We want to give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

In addition to competitive salaries, we also offer the below core benefits:

• 20% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business