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- Tasks: Lead Matalan's loyalty strategy and enhance customer experiences across retail and online.
- Company: Join Matalan, a dynamic retailer committed to inclusivity and innovation.
- Benefits: Enjoy a competitive salary, 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Be part of a supportive culture that champions personal growth and creativity.
- Why this job: Make a real impact on customer loyalty and drive growth in a collaborative environment.
- Qualifications: Strong commercial acumen and experience in loyalty programmes and team leadership.
The predicted salary is between 36000 - 60000 £ per year.
Salary: Competitive plus benefits
Working Pattern: Full Time
Contract Type: Permanent
Hours: 38.75
About Matalan
From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here. We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.
We want to give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know. In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
About The Role
As Loyalty Manager you will be responsible for owning and leading the Matalan Me Loyalty proposition, driving the overall strategy, commercial performance and ongoing data-led enhancements. You will lead your team to ensure a seamless omni-channel customer experience across Retail and Online, managing key MarTech platforms and maximising customer lifetime value through compelling loyalty benefits and initiatives.
Key Responsibilities
- Strategy & KPIs
- Own the delivery of Loyalty KPIs, tracking and reporting on a weekly, monthly and quarterly basis.
- Own the Matalan Me P&L, working with Commercial Finance and Trade Planning & Merchandising to forecast, measure and deliver an always on offer strategy.
- Stay informed on emerging trends in Loyalty and MarTech, proactively identifying and implementing opportunities to drive growth.
- Oversee core loyalty operations of discount functionality, card stock, reward account and their associated budgets.
- Lead and develop a cross-functional team to embed Matalan Me as an integral part of our team culture and an everyday way of working.
- Manage and oversee the end to end execution of new initiatives from concept to delivery.
- Continuously review loyalty customer journeys, hierarchy of messaging and UX to optimize customer experience and deliver on next best action.
- Build and role model a positive working relationship with third parties to deliver a customer centric, best in industry, free gift, prize draw and partnership strategy.
- Drive a data driven culture, harnessing data and reporting to develop new initiatives and iterate the proposition to deliver against customer and business needs.
- Create An Environment For The Team Where Each colleague is clear in their role and the part they play in delivering the overall Loyalty trade strategy and KPI’s. Everyone can develop their skills and capabilities and see opportunities for personal growth. Colleagues are supported and coached based on individual strengths, development needs and aspirations.
About You
- Strong commercial acumen with proven experience building and managing a P&L
- Experienced in delivering customer lifetime value as part of a Loyalty programme
- Adept at test and learn methodology, reporting and analysis. Able to interpret results and create a simple narrative around performance.
- A customer champion with the ability to develop strategies against different audience objectives.
- Experience delivering joined up frictionless customer journeys with UX in mind
- Skilled in relationship building and leading cross-functional teams to deliver against strategic priorities.
- Team management and leadership essential
- Partnership or retail media experience beneficial
- B2C Retail experience an advantage
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
Loyalty Manager in Birkenhead employer: Matalan
Contact Detail:
Matalan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Manager in Birkenhead
✨Tip Number 1
Get to know the company inside out! Research Matalan's values, culture, and recent initiatives. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Loyalty Manager role. Personal connections can make a huge difference!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with Matalan's goals, especially around customer lifetime value and loyalty strategies. Practise your answers so you can deliver them confidently.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Matalan team. Get your application in early to beat the rush!
We think you need these skills to ace Loyalty Manager in Birkenhead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Loyalty Manager role. Highlight your experience with P&L management and customer loyalty programmes, as these are key aspects of the job. We want to see how your skills align with what Matalan is looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about loyalty strategies and how you can drive growth at Matalan. Be sure to mention any relevant achievements that showcase your commercial acumen.
Showcase Your Data Skills: Since this role involves a lot of data-driven decision making, make sure to highlight your experience with reporting and analysis. We love candidates who can interpret data and create actionable insights, so don’t hold back on sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Matalan
✨Know Your Numbers
As a Loyalty Manager, you'll need to demonstrate your strong commercial acumen. Brush up on key metrics related to loyalty programmes, such as customer lifetime value and P&L management. Be ready to discuss how you've used data to drive strategy in previous roles.
✨Showcase Your Customer-Centric Mindset
Matalan values a customer champion. Prepare examples of how you've developed strategies that cater to different audience objectives. Think about specific initiatives you've led that improved customer experience and engagement.
✨Emphasise Team Leadership Skills
You'll be leading a cross-functional team, so it's crucial to highlight your leadership experience. Share stories that showcase your ability to build relationships, coach team members, and foster a collaborative environment. Matalan wants to see how you can create an inclusive culture.
✨Stay Ahead of Trends
Matalan is looking for someone who stays informed about emerging trends in loyalty and MarTech. Research current trends and be prepared to discuss how you would implement innovative ideas to enhance the loyalty programme. Show them you're proactive and forward-thinking!