At a Glance
- Tasks: Lead influencer strategy and build relationships to elevate Matalan's brand presence.
- Company: Join Matalan, a leading fashion and homeware retailer with a strong customer focus.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Collaborative team culture with opportunities for creativity and growth.
- Why this job: Shape the future of influencer marketing in a dynamic retail environment.
- Qualifications: Experience in managing influencers and strong storytelling skills required.
The predicted salary is between 40000 - 50000 £ per year.
About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year.
About the role
Based out of either our Liverpool or London office, you will be responsible for shaping how influencers engage with our brand, leading and inspiring your team to champion our ambition in transforming our reputation as a style destination amongst the media, influencers and tastemakers.
Key Responsibilities
- Create, lead and execute our influencers strategy: Lead the relationships for Matalan with influencers through proactive storytelling around our products and partnerships.
- Work hand in hand with our social & influencers team to identify key influencers/ambassadors, at the micro/mid and macro levels to tell the Matalan story.
- Build meaningful relationships with influencers and tastemakers to create momentum for the brand as a style destination, including thought leadership platforms highlighting our new strategy of everyday style, quality and value.
- Develop and execute an Influencers strategy that elevates Matalan's position as a leading value fashion retailer.
- Build processes working closely with our product teams to bring a consistent flow of product to relevant influencers to ensure we are part of the cultural conversation.
- Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for influencers.
- Work closely with the PR manager on the strategy and execution of experiential marketing initiatives, ensuring brand activations, events and in-store experiences enhance customer engagement and strengthen our brand position.
- Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI-driven collaborations while maintaining cost efficiency.
Team Development
Lead and inspire your team, fostering a culture of creativity, agility, and accountability. Ensure your team works closely and in full collaboration with the wider social and PR team.
About You
Previous experience operating at a manager level within Brand PR or social team managing influencers ideally within retail, consumer or fashion industries. Strong track record of building high-impact influencer strategies. Excellent pre-existing relationships across media and/or influencer networks across fashion, retail and business press. Strong storytelling ability with sharp copywriting and narrative development skills to create compelling briefs to attract the right talent. Confident working with senior leaders and influencing at executive level. Experience in management with the ability to inspire, motivate and grow a team.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
20% staff discount, which increases with length of service.
Thrive Recognition Scheme.
Wellbeing support provided by the Retail Trust.
Life Assurance.
Retail Rewards platform offering discounts for other retailers.
Pension Scheme.
Access to a wide range of career development.
Additional benefits may apply depending on your role and area of the business.
Influencer Manager in Birkenhead employer: Matalan
Matalan is an exceptional employer, offering a vibrant work culture that prioritises creativity and collaboration, particularly in the dynamic role of Influencer Manager. With offices in both Liverpool and London, employees benefit from a supportive environment that fosters professional growth, alongside competitive perks such as a generous staff discount and wellbeing support. Join Matalan to be part of a brand that values its team and empowers them to shape the future of fashion and homeware for millions of customers.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager in Birkenhead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or influencers, let your true self shine through. Be engaging, share your ideas, and show them why you’re the perfect fit for the role. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews like it’s game day! Research Matalan’s brand values, their influencer strategies, and come armed with ideas on how you can contribute. The more you know, the more confident you’ll feel when discussing how you can elevate their influencer game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Influencer Manager in Birkenhead
Some tips for your application 🫡
Show Your Passion for Influencers:When you're writing your application, let your enthusiasm for influencer marketing shine through. Share any relevant experiences or projects that highlight your love for building relationships with influencers and how you can bring that passion to Matalan.
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Manager role. Use keywords from the job description and demonstrate how your skills align with Matalan's mission of style, quality, and value. We want to see how you fit into our vision!
Be Creative with Your Storytelling:Since storytelling is key in this role, don’t shy away from showcasing your narrative skills in your application. Craft compelling examples of how you've successfully engaged influencers in the past, and how you can do the same for Matalan.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Matalan team!
How to prepare for a job interview at Matalan
✨Know Your Influencers
Before the interview, research Matalan's current influencer partnerships and campaigns. Familiarise yourself with their brand voice and the types of influencers they collaborate with. This will help you demonstrate your understanding of their strategy and how you can contribute to it.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully crafted narratives for brands in the past. Be ready to discuss specific campaigns where your storytelling made a significant impact. This will highlight your ability to create compelling briefs that attract the right talent.
✨Team Leadership Experience
Think about your previous management experiences and be prepared to share how you've inspired and developed your team. Matalan is looking for someone who can foster creativity and accountability, so have examples ready that showcase your leadership style.
✨Engage with the Brand
During the interview, express your passion for Matalan's mission and values. Share your thoughts on their position as a style destination and how you envision enhancing their influencer strategy. This shows that you're not just interested in the role, but also genuinely invested in the brand's success.
