At a Glance
- Tasks: Optimise digital customer journeys and enhance user experience through data-driven experimentation.
- Company: Join Matalan, a forward-thinking retailer with an inclusive culture.
- Benefits: Enjoy a 20% staff discount, wellbeing support, and career development opportunities.
- Other info: Be part of a team that values creativity and continuous improvement.
- Why this job: Make a real impact on digital transformation in a dynamic, Agile environment.
- Qualifications: Experience in CRO, strong analytical skills, and a proactive mindset.
The predicted salary is between 40000 - 50000 £ per year.
About Matalan
From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here. We know as a team, we are stronger together; we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.
We want to give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.
In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
About the role
Our growing digital team requires an experienced CRO Specialist with a solid background in ecommerce to support our digital transformation through experimentation and optimisation of our digital customer journeys. As a data driven individual, you’ll identify opportunities across all journeys to enhance the user experience and conversion as well as providing insights to the business about user behaviour. This is a hands-on customer focused role within an Agile environment working in sprints on end-to-end discovery, insight generation, experimentation, reporting and communication of impact.
The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity with proven experience turning data into measurable customer and business value.
Key Responsibilities:
- Identify, prioritise and recommend optimisation opportunities across key customer journeys using behavioural, transactional and experimentation data.
- Use analytics, heatmaps, session replays, funnel analysis and experimentation data to diagnose user behaviour and recommend evidence based improvements.
- Coordinate end to end experimentation processes including hypothesis creation, test design, QA, implementation, analysis and recommendation of next steps.
- Drive continuous optimisation through structured experimentation, ensuring test outcomes are measured against agreed commercial and customer KPIs.
- Operate within Agile delivery teams to manage the end-to-end analytics lifecycle, from problem definition and discovery through analysis, experimentation, and stakeholder communication.
- Translate complex datasets into concise recommendations that enable stakeholders to make informed business decisions.
- Communicate analytical findings with clear commercial context, demonstrating the impact on customer behaviour, conversion, and business performance.
- Evaluate digital experience performance across web and app journeys, balancing technical performance, usability, and conversion optimisation objectives.
- Assess competitor customer journeys, experimentation approaches, and UX patterns to identify opportunities for performance improvement.
- Design clear, user-focused reporting and visualisation solutions that communicate complex data in an accessible and actionable way.
About You
We’re looking for someone who is naturally curious, highly analytical, and confident turning data into clear actions that improve performance.
You will ideally bring:
- Proven experience in a CRO / Conversion Rate Optimisation role (essential)
- Hands-on experience designing and delivering A/B and MVT tests
- Strong analytical skills with experience in data tools such as GA, AB Tasty, ADO and Figma
- Ability to interpret complex data and translate it into simple, commercial recommendations
- Strong storytelling and stakeholder management skills
- A proactive mindset and confidence acting as a CRO evangelist across the business
- Experience working in Agile environments and sprint-based delivery
You’ll be someone who enjoys problem solving, challenging assumptions, and continuously improving digital experiences through evidence-based decision making.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
CRO Specialist in Birkenhead employer: Matalan
Matalan is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to bring their authentic selves to the workplace. With a strong focus on employee growth and development, Matalan offers numerous opportunities for career advancement alongside competitive benefits such as a generous staff discount and wellbeing support. Located in a dynamic retail environment, the role of CRO Specialist allows you to be at the forefront of digital transformation, making a tangible impact on customer experiences and business performance.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist in Birkenhead
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at Matalan. A friendly chat can sometimes lead to insider info about the role and even a referral!
✨Tip Number 2
Prepare for the interview like it’s a big test. Research Matalan’s recent projects and think about how your skills as a CRO Specialist can help them grow. Show them you’re not just another candidate, but someone who truly gets their vision.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your analytical prowess and how it led to real results. Make it relatable and engaging – they want to see the person behind the data.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. So, hit that apply button and let’s get you in the door!
We think you need these skills to ace CRO Specialist in Birkenhead
Some tips for your application 🫡
Show Your Analytical Skills:Make sure to highlight your analytical prowess in your application. We want to see how you can turn data into actionable insights, so share examples of your past experiences with CRO and data tools.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match the CRO Specialist role. We love seeing candidates who take the time to connect their background with what we’re looking for.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Early!:Since we might close the application process early if we get a lot of suitable candidates, don’t wait around! Apply through our website as soon as you can to ensure your chance at this exciting opportunity.
How to prepare for a job interview at Matalan
✨Know Your Data
As a CRO Specialist, you'll be expected to dive deep into data. Brush up on your analytical skills and be ready to discuss specific tools like Google Analytics or A/B testing platforms. Prepare examples of how you've used data to drive decisions in past roles.
✨Showcase Your Curiosity
Matalan values curiosity, so come prepared with questions that show your interest in their digital transformation. Ask about their current optimisation strategies or how they measure success in their customer journeys. This will demonstrate your proactive mindset.
✨Communicate Clearly
You’ll need to translate complex data into actionable insights. Practice explaining your past projects in simple terms, focusing on the impact of your work on user behaviour and conversion rates. Clear communication is key!
✨Embrace Agile Methodologies
Since the role involves working in Agile environments, be ready to discuss your experience with sprint-based delivery. Share examples of how you've collaborated with teams to manage the end-to-end analytics lifecycle and how you adapt to changing priorities.
