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- Tasks: Lead global advertising strategy and create impactful campaigns that resonate across diverse audiences.
- Company: Join MasterMover, a leader in innovative material handling solutions with a global presence.
- Benefits: Enjoy a competitive salary, great benefits, and a supportive work environment focused on creativity.
- Why this job: Make a real impact by turning insights into compelling campaigns for a globally recognised brand.
- Qualifications: Experience in advertising and a knack for understanding audience behaviour is essential.
- Other info: Exciting career growth opportunities await in a collaborative and innovative company.
The predicted salary is between 36000 - 60000 £ per year.
You will build and lead the advertising function, turning insight and data into compelling, targeted campaigns that resonate across industries, regions, and cultures. This involves understanding how to speak to different audiences in a way that feels relevant, authentic, and persuasive - taking complex technical solutions and turning them into clear, engaging, and promotional campaigns to drive awareness, consideration, and demand. This role is both strategic and hands-on, shaping global advertising direction while actively creating, executing and optimising campaigns.
Responsibilities
- Lead MasterMover's global advertising strategy across digital, paid media, campaigns and promotions
- Translate data, insight and performance metrics into powerful campaign ideas and messaging
- Develop audience-led campaigns tailored to specific industries
- Own campaign planning from concept through to execution and evaluation
- Collaborate closely with sales, product and regional teams to ensure alignment and impact
- Manage agencies and external partners where required
- Build and develop the global advertising function, setting standards, processes and direction
- Develop and execute rapid remarketing strategies to maximise engagement and conversion across campaigns
You're a creative thinker with a commercial mindset. You love ideas, but you're grounded in evidence. You're as comfortable analysing campaign data as you are crafting a compelling message.
Qualifications
- Proven experience in a senior advertising, campaign or performance marketing role
- Strong understanding of how audiences think, behave and make decisions
- Experience creating B2B or technical product campaigns (industrial, engineering, manufacturing or similar is a strong advantage)
- A track record of turning insight and data into successful promotional campaigns
- Confidence leading a function and influencing stakeholders at all levels
- Excellent storytelling, messaging and communication skills
Company Overview
MasterMover is a leading provider of innovative material handling solutions. With a focus on electric tugs and automation, we empower companies to enhance productivity and safety. Our patented products are used by leading industrial global brands to advance workplace efficiency and safety. With our global headquarters based in the UK and sales operations in the USA, France and Germany, plus our extended network of sales partners and territory managers, we have an exciting future ahead.
Benefits
- Opportunity to work for a globally recognised industry leader with a track record of innovation and excellence.
- Competitive salary and benefits package.
- Collaborative and supportive work environment that values creativity, initiative, and continuous learning.
- Exciting career growth opportunities with a company that is committed to investing in its employees and promoting from within.
Global Campaign Manager in Edinburgh employer: MasterMover Limited
Contact Detail:
MasterMover Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Campaign Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best campaigns. This is your chance to demonstrate how you turn data into compelling stories that resonate with audiences.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their advertising strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Campaign Manager in Edinburgh
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to think about who you're addressing. Tailor your application to resonate with us at StudySmarter by showcasing how your experience aligns with our mission and values.
Be Authentic: We love genuine voices! Don’t be afraid to let your personality shine through in your application. Share your unique perspective and experiences that make you the perfect fit for the Global Campaign Manager role.
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability to turn data into compelling campaigns. Use metrics and examples to illustrate your impact – we want to see the results of your hard work!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at MasterMover Limited
✨Know Your Audience
Before the interview, research MasterMover's target audiences and their specific needs. Tailor your responses to demonstrate how you can create campaigns that resonate with these groups. Show that you understand the nuances of different industries and cultures.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data and insights in past campaigns. Bring examples of how you've turned complex data into compelling messaging. This will highlight your analytical skills and your ability to craft effective advertising strategies.
✨Demonstrate Collaboration
Since this role involves working closely with various teams, share examples of successful collaborations from your previous roles. Highlight how you’ve aligned campaign strategies with sales and product teams to achieve common goals.
✨Craft a Compelling Story
Practice telling a story about a successful campaign you've led. Focus on the challenge, your strategic approach, and the results. This will showcase your storytelling abilities and your knack for creating engaging narratives that drive awareness and demand.