At a Glance
- Tasks: Lead B2B marketing strategies to drive growth and deepen customer relationships.
- Company: Join Mastercard, a leader in innovative payment solutions.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for innovation and growth.
- Why this job: Make a real impact in the payments industry while leading a high-performing team.
- Qualifications: Extensive experience in B2B marketing and strong leadership skills.
The predicted salary is between 121500 - 148500 £ per year.
The U.S. Integrated Marketing & Communications team drives growth for Mastercard’s business and brand by demonstrating how our products, services, insights and Priceless assets create value for customers and partners.
Reporting to the Senior Vice President of B2B & Product Marketing, the Vice President, B2B Marketing — Merchant & Acceptance will lead the marketing team supporting Mastercard’s merchant, acquiring, processing, and public sector businesses. This executive will translate commercial priorities into strategies that deepen customer relationships, grow share and generate revenue. The role will support core merchant verticals—including Travel, Fuel, Drug & Grocery, Retail, and Eating Places—while expanding strategic partnerships and adoption of secure, scalable payment solutions.
A key focus will be combining Mastercard Services, data and insights, products, marketing assets and the Priceless brand into differentiated growth solutions. Success will be measured through revenue influence, product and Services adoption, portfolio optimization, customer engagement and brand impact.
- Lead B2B marketing strategy across merchant, acquiring, processing, and public sector businesses.
- Build growth plans for priority merchant verticals that deepen relationships, grow share and expand product and Services adoption.
- Develop partnership and co-marketing propositions combining Mastercard’s brand, campaigns, Priceless assets, sponsorships, media, technology, data and Services capabilities.
- Partner with Mastercard Services to create cross-sell opportunities across acquisition, engagement, loyalty, portfolio optimization and performance marketing.
- Support acquiring, processing and public sector priorities through programs that strengthen partnerships, accelerate innovation and promote secure payment solutions.
- Lead joint marketing plans with customers, aligning objectives, investments, audiences, channels and measurement.
- Build senior customer relationships and represent Mastercard in strategic planning sessions, pitches and executive presentations.
- Partner with business development and account teams across the sales lifecycle, from opportunity identification and RFP strategy through activation and growth.
- Develop insight-led narratives, commercial frameworks and materials that help win and expand customer relationships.
- Collaborate across Marketing, Communications, Product, Services, Finance and Legal to deliver integrated programs.
- Define performance measures tied to revenue, GDV, share growth, adoption, engagement, brand impact and ROI.
- Lead and develop a high-performing team while managing agency partners and resources.
Optimistic, resourceful problem-solver who takes initiative and mobilizes teams around solutions. Ability to connect marketing strategy and investment to revenue, customer value and product adoption. Entrepreneurial marketer who identifies and unlocks customer opportunities, turning ideas into measurable growth. Data-driven leader experienced in integrated marketing, joint business planning, measurement and ROI. Trusted relationship builder with strong storytelling, presentation, negotiation and influencing skills. Significant experience leading B2B, partnership, customer or commercial marketing in a complex organization. Extensive experience in payments, financial services, fintech, commerce, retail, technology or professional services experience preferred. Proven team builder who develops talent, sets high standards and creates a positive, collaborative and hard-working culture.
Vice President of B2B Marketing (Marchant & Acceptance) employer: MasterCard
Mastercard is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Director of Software Engineering. With a strong emphasis on employee growth, you will have access to cutting-edge tools and resources, as well as opportunities to mentor and lead talented teams across diverse geographies. The company's commitment to data-driven decision-making and AI-assisted development ensures that you will be at the forefront of technological advancements in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President of B2B Marketing (Marchant & Acceptance)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MasterCard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MasterCard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MasterCard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MasterCard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President of B2B Marketing (Marchant & Acceptance)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MasterCard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MasterCard:Show us that you’ve done your homework! In your application, briefly mention what you admire about MasterCard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MasterCard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MasterCard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MasterCard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
