Senior Specialist, Marketing

Senior Specialist, Marketing

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Overview

The Global B2B & Product Marketing organization, as part of Integrated Marketing & Communications, partners with Product, Sales & Communications and is accountable for end-to-end product marketing. This includes leveraging consumer and customer insights to identify, test and refine product concepts; positioning our solutions internally and externally; developing sales enablement and B2B2C tools; and developing, executing and scaling marketing plans globally.

The Senior Specialist, B2B & Product Marketing supports the team to create marketing solutions for customers, leverage Mastercard’s assets and marketing platforms, and deliver a consistent and differentiated consumer and stakeholder experience.

Primary Areas of Focus

• Partnering with local and global Product and Sales teams to execute marketing strategies and deliver assets for go-to-market plans for a range of solutions, with focus on bill pay and emerging payments technology.
• Crafting product positioning and value proposition articulation that reflects identified reasons to believe, is customer-need driven and competitively positioned.
• Developing robust content to power sales including scalable selling materials, case studies, B2B and B2B2C materials, videos, white papers, toolkits, and more.
• Supporting and interpreting qualitative and quantitative research on market opportunities, trends, consumer behavior, and competitive landscape to identify new opportunities and refine product value propositions.
• Supporting related initiatives such as presence at events, social media campaigns, customer pitches, and more.

Additional Responsibilities

• Execute marketing strategies, activities and events (including advertising, promotions, sponsorships, trade shows, webinars, websites) by planning agendas and determining logistical requirements.
• Support development of creative content for marketing strategies, including thought leadership content and communication of subject matter expertise.
• Track budget for marketing programs and raise awareness when programs are not on track against budget.
• Analyze campaign performance using specified measures and evaluation metrics.
• Prepare marketing solution presentations using specified parameters.
• Provide clarifications to vendors (e.g., agencies, film production, etc.).

All About You

• Passion for emerging payments technology (e.g., crypto/blockchain, NFTs, the metaverse, open banking, future of payments tech applications).
• Demonstrated success in translating complex product and/or technical information into clear customer narratives.
• Strong skills and experience in B2B product marketing, communications both written and oral.
• Exposure to product management and product development, and experience in bringing new solutions and ideas to life from creation to execution.
• Experience developing presentations by creating content and articulating a story with a clear point of view.
• Preferred: expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, developers, and modern solutions like cryptocurrencies, blockchain, and open banking.
• Perspective to always look for potential solutions to solve problems – identify areas where resources fall short of needs and provide thoughtful and sustainable solutions to benefit the team.
• Strategic mindset with ability to make logical decisions in challenging, ambiguous situations.
• Problem solver who uses data and insights combined with ingenuity to develop ideas and deliver solutions.
• Demonstrated ability to build collaborative relationships with internal and external stakeholders.
• Passion for the customer and consumer experience.
• Sensitivity for multi-cultural, diverse background.
• Motivated self‑driver, able to manage complex/multi‑geography projects with discipline for priority‑setting and follow‑through.
• Bachelor’s degree required.

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices.
• Ensure the confidentiality and integrity of the information being accessed.
• Report any suspected information security violation or breach.
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.