Senior Copywriter (Advisors Creative Desk)

• The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow
• Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally
• Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals
• The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions/campaigns that connect our advertising partners, platforms, and our portfolio of brands
• As a Sr Copywriter (Italian) you will have a creative flair, always seeking innovative and new content directions for our clients
• You will relish working in a fast-paced environment and be able to manage multiple project deliverables
• You will be skilled with short and long form copy for marketing purposes, and ideally have extensive experience with financial services copywriting
• You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion - mainly for the UK&I market
• You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels
• The work must always be executed to the highest of standards and craft
• You should have the ability to comprehend sophisticated strategic briefs and develop work that is on strategy and is consistent with the brand character
• Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print
• You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings
• Must be pro-active in bringing ideas that will help solve challenges and grow business
• Develop holistic and memorable creative campaigns from start to finish
• Actively identify new opportunities and future trends

• Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
• Ability to concept new campaign copy in a variety of mediums
• Experience writing copy for direct response marketing
• A "maker" mentality, be curious and not afraid to try new methods
• Strong conceptual skills
• Excellent organizational and communication skills
• Ability to combine conceptual creative thinking with high-quality content delivery
• Passionate about social media platforms, trends, technology and best practices
• Captivating presentation skills
• Copywriting experience within a creative agency environment or for marketing purposes on client side
• Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
• Ability to interpret creative briefing documents and effectively translate into compelling content,
• Native English speaker (additional language is a plus)
• Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
• Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell)

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