At a Glance
- Tasks: Craft compelling narratives and develop go-to-market strategies for innovative platforms.
- Company: Join Mastercard, a global leader in digital payments and innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and global impact.
- Why this job: Shape the future of consumer engagement with cutting-edge technology and impactful storytelling.
- Qualifications: Experience in product marketing or sales enablement, with strong copywriting skills.
The predicted salary is between 63000 - 77000 £ per year.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
Together with our customers, we’re helping build a sustainable economy where everyone can prosper.
We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
- Title and Summary
- Manager, Platforms Commercialization, Consumer Acquisition & Engagement (CA&E)
- Overview
Mastercard’s Services is a critical growth engine for Mastercard, delivering innovative solutions through proprietary data, technology, analytics, and expertise.
Within Services, the Consumer Acquisition & Engagement (CA&E) team focuses on enabling customers to acquire, engage, and retain consumers more effectively.
The Manager, Platforms Commercialization role is a dedicated global commercialization position focused on CA&E platforms, including Personalization, Loyalty, and integrated platform‑led solutions.
The role exists to close a critical gap: building consistent, high‑quality, beautifully written, and repeatable go‑to‑market (GTM) assets, demos, and enablement that increase field confidence and accelerate platform‑led selling.
Reporting into the VP, Platforms Commercialization, this role partners closely with Global Product, Regional Sales, Enablement, and Operations teams to translate platform capabilities into compelling narratives, practical sales tools, and scalable enablement.
The role is execution‑focused but highly strategic in shaping how platforms are understood, positioned, and sold globally.
Key Responsibilities
- Be the storyteller of CAE Platforms: through deep understanding of the CAE Platforms ecosystem, turn complex features and products into narratives that articulate what we’re building in clear, compelling ways.
Tie those features into thought leadership that looks across the entire marketing landscape.
- Develop Platform Playbooks & GTM Kits: develop platform GTM materials, including playbooks, ICP guidance, discovery frameworks, ROI narratives, case studies, and objection handling for both standalone and integrated platform solutions.
- Enablement & Field
Readiness: deliver platform enablement through live sessions with regional leads, on‑demand materials, and regular refresh cycles that improve field confidence and consistency in platform selling.
- Cross‑Functional
Partnership: work closely with Global Product, Regional Commercialization, Sales, and CA&E Operations to ensure platform roadmaps, enhancements, and priorities are reflected in external‑facing materials.
- Continuous Improvement & Feedback
Loops: incorporate insights from win/loss analysis, field feedback, and competitive dynamics to continuously refresh platform narratives, demos, and enablement assets.
- What Does Success Look Like
- Improved field confidence and consistency in platform selling.
- A cohesive narrative for CAE Platforms that builds on trends across the marketing landscape.
- Adoption and consolidation of platform demos and GTM assets across regions.
- Completion and quality of platform enablement content and sessions.
- Increased platform influence in integrated CA&E deals.
- Positive feedback from Sales and Product stakeholders on readiness and asset quality.
About You
- Experience in product commercialization, product marketing, sales enablement or strategy within technology, platforms or data‑driven services.
- Excellent copywriter that can translate complex topics into easy‑to‑understand positioning and narratives.
- Hands‑on and passionate about AI; know the potential it can unlock and have experience using it as part of your daily workflow.
- Proven ability to translate complex product capabilities into clear, compelling customer value stories.
- Strong execution mindset with high attention to quality, structure, and scalability.
- Comfortable working cross‑functionally in a matrixed, global environment.
- Strong communication, storytelling, and stakeholder management skills.
- Ability to operate proactively, moving from ad‑hoc support to planned, repeatable commercialization cycles.
- Corporate Security Responsibility
- Abide by Mastercard’s security policies and practices.
- Ensure the confidentiality and integrity of the information being accessed.
- Report any suspected information security violation or breach.
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
- #J-18808-Ljbffr
Manager, Platforms Commercialization employer: Mastercard
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