At a Glance
- Tasks: Lead the creation of a digital financial coaching solution for underbanked consumers.
- Company: Join a forward-thinking fintech company focused on improving financial health.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on impactful projects and career advancement.
- Why this job: Make a real difference in people's financial lives while working with innovative technology.
- Qualifications: Experience in product management and a passion for user behaviour change.
The predicted salary is between 60000 - 75000 £ per year.
Lead the development of an innovative digital financial coaching solution designed to improve the financial health of underbanked consumers. The role owns the end‑to‑end product strategy, from concept and MVP definition through pilot execution and iterative improvement, collaborating closely with engineering, analytics, design, governance, and data teams to deliver a trusted, scalable AI‑enabled experience.
Key Responsibilities
- Product Strategy & Roadmap: Define and drive the product vision, strategy, and roadmap, including MVP scope and phased capability expansion. Translate the product value proposition into clear customer and user outcomes, balancing speed‑to‑pilot with long‑term scalability. Prioritise features such as financial literacy, budgeting, savings, and personalised guidance.
- Product Development & Delivery: Lead MVP definition, emphasising minimal data requirements in early phases and planning for expansion to richer datasets. Drive pilot planning for initial target segments/markets, ensuring the MVP is feasible and testable. Establish delivery rituals (backlog, PRDs, milestone plans) and run cross‑functional execution from prototype through build, launch, and iteration.
- AI + Data Partnership & Governance: Partner with engineering and data teams to select and operationalise LLM and platform options. Define data strategy. Ensure the Agent delivers safe, accurate, and trusted user experiences through strong product guardrails, monitoring, and escalation paths (especially for sensitive financial topics).
- User Experience & Behaviour Change: Design product experiences that support meaningful behaviour change and long‑term financial improvement. Focus on creating intuitive, engaging, and accessible user journeys.
- Stakeholder Leadership & Communication: Serve as the single‑threaded leader for cross‑functional alignment: product, engineering, analytics, design, legal, privacy, and commercialisation stakeholders. Create crisp executive communication: narrative, roadmap updates, trade‑offs, resourcing needs, and pilot results. Drive clarity on dependencies, reuse opportunities, and build‑vs‑partner decisions in collaboration with technical leaders.
- Success Metrics: A clearly defined and executed product roadmap aligned to customer needs. A successfully launched product demonstrating strong user engagement and early indicators of impact. Scalable foundations for future growth, including data capabilities and partnerships.
Qualifications
- Proven experience in product management, digital product strategy, or product leadership with full ownership across the product lifecycle (discovery → launch → iteration).
- Demonstrated experience delivering data‑driven products that influence user behaviour (e.g., coaching, personalisation, financial wellness, education, or habit‑building experiences).
- Strong cross‑functional leadership—able to align engineering, data, design, and governance stakeholders through ambiguity.
- Working knowledge of AI‑enabled product development (LLMs/conversational experiences), including evaluation mindset, guardrails, and operational considerations.
Preferred Qualifications
- Fintech and/or direct financial institution domain experience; experience building for underbanked or emerging‑market contexts.
- Experience with aggregated transaction data products (e.g., Open Finance) and/or issuer integrations.
- Experience launching conversational or multi‑channel experiences (in‑app + messaging platforms).
- Experience taking products through pilot‑to‑scale commercialisation, including partner enablement and measurement frameworks.
Core Competencies
- Product “north star” thinking + pragmatic MVP execution.
- Exceptional written and verbal executive communication.
- Customer‑obsessed, strong analytical decision‑making; comfort with experimentation and iterative learning.
- High ownership and ability to drive clarity across dependencies and trade‑offs.
Director, Financial Health Product Development in London employer: Mastercard
As a leading innovator in financial health solutions, our company offers a dynamic work environment that fosters creativity and collaboration. Employees benefit from a culture that prioritises professional growth, with ample opportunities for skill development and leadership advancement. Located in a vibrant city, we provide a unique chance to make a meaningful impact on underbanked consumers while working alongside passionate teams dedicated to driving positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Financial Health Product Development in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Mastercard. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Director, Financial Health Product Development in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Mastercard.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Mastercard's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Mastercard
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Mastercard.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Mastercard will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Mastercard employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
