At a Glance
- Tasks: Conduct research, develop creative strategies, and collaborate with teams to deliver impactful insights.
- Company: Join Mastercard, a global leader in digital payments and innovation.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and learning.
- Why this job: Be part of a creative powerhouse shaping the future of payments and brand strategies.
- Qualifications: 4-6 years in creative strategy or related fields, strong analytical and writing skills.
The predicted salary is between 63000 - 77000 £ per year.
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Overview The Creative Strategist is part of the Advisors Creative Desk (ACD), the creative powerhouse of Mastercard Advisors. This role supports the development of insight‑led creative strategies for clients across different industries and markets. Working closely with Senior Creative Strategists, the Creative Strategist plays a hands‑on role in research, insight generation, strategic thinking, creative briefing, and client deliverables. This is an excellent opportunity for someone with strong strategic foundations who enjoys turning research and business challenges into clear creative directions.
Key Responsibilities- Research & Insights
- Conduct research on consumers, categories, competitors, brands, and cultural trends
- Analyze data and information from multiple sources to identify relevant insights
- Support the development of strategic recommendations and creative territories
- Stay informed about trends in marketing, creativity, culture, and technology
- Strategy Development
- Support the development of creative strategies across client projects
- Help translate business challenges into clear strategic directions
- Contribute to workshops, brainstorms, and strategic discussions
- Collaborate with Senior Creative Strategists and Creative Strategy Managers on strategic deliverables
- Creative Briefs & Storytelling
- Develop clear and inspiring creative briefs
- Help build strategic narratives and client presentations
- Translate research and insights into simple, actionable recommendations
- Support briefing sessions with internal creative teams
- Collaboration
- Work closely with creatives, account teams, project managers, and consultants
- Participate in client meetings and presentations
- Collaborate across international and multidisciplinary teams
- Contribute positively to team culture and ways of working
- 4–6 years of experience in creative strategy, communications planning, brand strategy, marketing, research, or related roles
- Experience in creative, advertising, brand, digital, research, or consulting environments
- Strong research and analytical skills
- Good strategic writing skills, including briefs and presentations
- Ability to turn complex information into clear and actionable insights
- Strong attention to detail and organizational skills
- Comfortable working on multiple projects simultaneously
- Collaborative mindset and willingness to learn from senior team members
- Fluent English, with strong written and verbal communication skills
- Curious about people, culture, brands, and creativity
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Creative Strategy Analyst employer: Mastercard
As a Senior Site Reliability Engineer at Connex, you will be part of a dynamic team dedicated to maintaining the UK's national payment infrastructure, where innovation and collaboration are at the forefront of our work culture. We offer a supportive environment that prioritises continuous improvement and professional growth, alongside competitive benefits and a commitment to work-life balance. Join us in making a meaningful impact in the financial services sector while enjoying the unique advantages of working in a cutting-edge technology space.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategy Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mastercard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mastercard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mastercard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mastercard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategy Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mastercard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mastercard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mastercard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mastercard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mastercard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mastercard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
