Head of Digital Strategy & Enablement - 12 month FTC

In the United Kingdom- London, Simon-Kucher is a global consultancy with more than 2,000 employees in 30 countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value.

This is an exciting opportunity for an experienced marketing professional to join us on a 12-month fixed term contract basis, to cover maternity leave. This is a senior leadership role responsible for defining and driving the firm’s global digital marketing strategy, channel governance, and enablement model. Leading a central capability (CC) team, this role establishes best practices, scalable frameworks, and digital excellence across global and divisional marketing.

As a member of the Marketing Leadership Team, this role contributes to overall marketing strategy, leads digital transformation, and acts as a trusted advisor to the CMO and senior stakeholders.

How you will create impact:

• Digital strategy and transformation leadership: Develop and lead a multi-year digital transformation strategy aligned with global marketing goals, growth priorities, and go-to-market plans. Own and evolve the firm’s overarching digital marketing strategy in close partnership with the CMO. Drive organisational digital transformation, embedding scalable, insight-led approaches across marketing.
• Channel strategy and governance: Define and lead the global digital channel strategy across all channels (email, paid media, organic search, social, etc.). Act as the global owner of the digital channel mix, defining purpose, audiences, messaging, and performance expectations for each channel. Establish global governance frameworks, including guardrails, operating models, and planning processes to ensure consistency and scalability. Build and maintain best-practice playbooks, templates, and workflows across digital channels.
• Digital activation and performance management: Lead prioritisation and orchestration of high-impact digital programs supporting global and divisional marketing initiatives. Define and implement KPI frameworks, dashboards, and full-funnel measurement models, including attribution. Monitor ROI, pipeline impact, and campaign performance to continuously optimise efficiency and contribution to revenue. Embed a test-and-learn culture to drive continuous improvement and performance optimisation.
• Customer experience and campaign enablement: Partner with senior stakeholders to shape a unified digital customer journey, leveraging segmentation, content strategy, and performance insights. Support divisional teams in activating campaigns locally using global tools, frameworks, and assets. Ensure alignment between digital strategy, messaging, and lead generation efforts across regions and business areas.
• MarTech and digital ecosystem leadership: Own the evolution of the digital and marketing technology ecosystem. Partner with CRM, IT, and Compliance teams to identify, pilot, and scale technologies that enhance automation, insights, and performance. Ensure effective integration of tools and platforms to support scalable digital execution.
• Team leadership and capability building: Build, lead, and develop a high-performing global team of channel strategists, digital marketers, and technologists. Chair and lead the central capability (CC) governance structure, including steering committees to define and evolve operating models. Promote digital upskilling and embed a performance-driven culture across marketing and relevant client-facing teams.
• Stakeholder management and collaboration: Act as a strategic advisor and execution partner to senior stakeholders across marketing, sales, and leadership teams. Coordinate cross-functional and multi-disciplinary teams to deliver scalable digital solutions. Drive alignment across global and divisional marketing teams.

Your profile:

• Recognised leader in digital marketing with deep expertise in multichannel strategy and execution across global markets.
• Strong commercial mindset, with the ability to operate across marketing, sales, data, and technology.
• Experience building and leading centralised digital or capability-driven operating models within matrix organisations.
• Expertise in designing channel portfolios, balancing brand-building and demand generation objectives.
• Proven ability to translate business strategy into scalable, data-driven digital campaigns supported by automation and insights.
• Experience in digital transformation, including platform selection, vendor management, and innovation.
• Strong stakeholder management and influencing skills, with the ability to lead change and build alignment across senior audiences.

What we offer:

• Work within a corporate culture defined by our entrepreneurial spirit, openness, and integrity.
• Broaden your perspective with our extensive training curriculum and learning opportunities.
• Push your development with support from our holistic feedback and development processes.
• Hybrid work, mixing your work location between our London office, client sites, and the option to remote work for an element of your time.
• Enjoy our range of benefits and our focus on your wellbeing.

Does this sound like you? Let's connect. Simply press the 'Apply now' button. Your application should include a cover letter defining your fit with the role and your CV.

About Simon-Kucher: Simon-Kucher is a global consultancy with more than 2,200 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. As a trusted commercial advisor, we combine deep consulting expertise, growth specialization, and technology to scale impact. We optimize every lever of commercial strategy – product, pricing, innovation, marketing, sales, and digital – based on deep insights into what customers value and are willing to pay for. With over 40 years of experience in monetization, we are regarded as the world’s leading commercial growth and pricing specialist.

We believe in building a culture that embraces diversity, equity, and inclusion, creating an environment in which our people feel valued, are able to be themselves and feel their contribution matters. If we get that right, remarkable things will happen; people will grow faster, innovate, feel valued, and create better outcomes for everyone – our people, our clients and, of course, our business.