At a Glance
- Tasks: Lead trade sales, develop strategies, and build partnerships in the UK spirits industry.
- Company: Join Atom Group, a passionate and innovative company in the spirits trade.
- Benefits: Enjoy competitive pay, generous discounts, and autonomy in your role.
- Other info: Dynamic environment with no red tape, just smart people getting things done.
- Why this job: Shape the future of the trade channel and make a real impact.
- Qualifications: Proven leadership in sales, strong commercial acumen, and spirits industry experience.
The predicted salary is between 60000 - 80000 £ per year.
Are you a commercially driven sales leader with deep experience in the UK spirits trade industry? We’re looking for a Trade Sales Lead to drive the next phase of growth for Master of Malt Trade, leading a high-performing team of Partner Managers and building strategic relationships with some of the most exciting hospitality partners across the UK. This is a role for someone who thrives on commercial ownership, team leadership and industry influence — someone who knows how to grow a channel, develop people and build meaningful partnerships.
The Role
You’ll lead the trade wholesale channel, developing and executing a clear sales strategy that accelerates growth, strengthens key accounts and expands our partner network. You’ll also play a key role in shaping the long-term growth of the trade channel within Atom Group, working closely with Marketing, Buying and Operations to deliver exceptional value for our partners.
Key responsibilities include:
- Commercial Leadership
- Develop and execute the UK trade sales strategy aligned with channel growth targets
- Own the full commercial picture — forecasting, investment and ROI
- Analyse performance data to identify risks, opportunities and growth levers
- Lead and grow National Accounts, building strategic relationships with senior stakeholders
- Identify new growth opportunities across regions, segments and partnerships
- Represent Master of Malt Trade at industry events and trade shows
- Cross-Functional Collaboration
- Work closely with Marketing, Buying and Operations to deliver successful product launches and commercial initiatives
- Ensure promotions, pricing strategies and trade marketing activity land effectively across the channel.
- Team Leadership
- You’ll lead and develop a team of trade Partner Managers, creating a high-performance environment where people thrive.
- You will coach and develop team members to deliver against commercial objectives
- Drive ownership, accountability and entrepreneurial thinking
- Set clear goals and KPIs and track progress through regular reviews
- Provide honest, constructive feedback and recognition
- Lead recruitment, training and development of future team members
Requirements
What We’re Looking For
We’re looking for someone with strong commercial instincts and a deep understanding of the UK spirits and on-trade landscape.
Essential experience
- Proven leadership experience managing and developing a sales team
- Strong P&L ownership, forecasting and financial analysis capability
- Significant on and off trade account management experience within the UK spirits industry
- Experience developing and executing channel or sales strategies
- National Account management and senior stakeholder negotiation
- Strong commercial acumen with the ability to translate insights into growth
Nice to have
- Experience launching new products in the spirits category
- Knowledge of the craft spirits market
- Wine & Spirit Education Trust (WSET) qualification
- Experience working in hospitality or “the other side of the bar”
A full UK driving licence is required as this is a field-based role with nationwide travel.
At Atom Group, we pride ourselves on being human, anti-corporate and deeply passionate about what we do. We’re here to build amazing things with people who care about the craft, the industry and the experience we deliver.
Ready to shape the future of the trade channel with us? Apply now and be part of the journey with Master of Malt Trade.
Benefits
At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand. We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity. There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKUs. We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.
Master of Malt: Head of Trade Sales in Tonbridge employer: Master of Malt
At Atom Group, we foster a vibrant and dynamic work culture that champions autonomy, creativity, and commercial acumen. As the Head of Trade Sales for Master of Malt, you'll lead a passionate team in the UK spirits trade, driving growth and building meaningful partnerships while enjoying competitive pay, generous staff discounts, and ample opportunities for personal and professional development. Join us to be part of a forward-thinking company that values results over red tape and empowers you to make impactful decisions.
StudySmarter Expert Advice🤫
We think this is how you could land Master of Malt: Head of Trade Sales in Tonbridge
✨Tip Number 1
Network like a pro! Attend industry events and trade shows to meet potential partners and showcase your expertise. Remember, it's all about building those meaningful relationships that can lead to exciting opportunities.
✨Tip Number 2
Be proactive in reaching out to key stakeholders. Don’t wait for them to come to you; introduce yourself and share your vision for growth. A personal touch can make all the difference in establishing trust and credibility.
✨Tip Number 3
Showcase your leadership skills by sharing success stories from your previous roles. Highlight how you've developed teams and driven results. This will demonstrate your capability to lead and inspire others at Master of Malt.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our journey at Master of Malt Trade.
We think you need these skills to ace Master of Malt: Head of Trade Sales in Tonbridge
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the spirits industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the craft and the people in it.
Tailor Your Experience:Make sure to highlight your relevant experience in the UK spirits trade. We’re looking for someone who understands the landscape, so connect your past roles to the responsibilities outlined in the job description.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for leading our trade sales team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Master of Malt Trade.
How to prepare for a job interview at Master of Malt
✨Know Your Numbers
Make sure you’re well-versed in the financial aspects of the role. Brush up on your P&L ownership, forecasting, and ROI analysis. Being able to discuss these confidently will show that you understand the commercial landscape and can drive growth.
✨Showcase Your Leadership Style
Prepare examples of how you've successfully led a sales team in the past. Highlight your coaching methods, how you set KPIs, and how you foster a high-performance environment. This will demonstrate your ability to lead and develop a team effectively.
✨Understand the Market
Dive deep into the UK spirits trade industry. Familiarise yourself with current trends, key players, and potential growth opportunities. Being able to discuss these insights during the interview will position you as a knowledgeable candidate who can contribute to strategic decisions.
✨Build Rapport with Interviewers
Remember, this is not just about your qualifications; it’s also about fit. Engage with your interviewers, ask insightful questions, and show genuine interest in Master of Malt's culture and values. Building a connection can make a lasting impression.
