At a Glance
- Tasks: Drive brand visibility and grow distribution for premium drinks across Manchester, Liverpool, and Leeds.
- Company: Award-winning UK drinks company with a focus on craft and celebrity-owned brands.
- Benefits: Autonomy in your role, generous staff discounts, and a supportive, results-driven culture.
- Other info: Field-based role with opportunities for personal and professional growth.
- Why this job: Shape the future of premium spirits and make a real impact in the beverage industry.
- Qualifications: Experience in building on-trade relationships and growing account performance in premium spirits.
The predicted salary is between 40000 - 50000 £ per year.
Description
Maverick Drinks is an award-winning UK drinks company with a portfolio of craft, premium, and celebrity-owned brands, helping modern beverage brands grow through e Commerce expertise and strong retail, wholesale, and on-trade partnerships.
Working across the spirits space, the business partners with modern beverage brands to build presence, strengthen customer relationships, and unlock growth across key channels.
This is an exciting opportunity to shape how the Maverick Drinks portfolio is represented across the on-trade. As a
Partner Manager – On Trade (Brand Builder) covering
Manchester, Liverpool and Leeds , you will be responsible for driving brand visibility, building strong customer partnerships and growing distribution across a portfolio of premium and award-winning drinks brands.
Working at the intersection of sales and brand development, you'll collaborate closely with customers, commercial teams and brand partners to identify opportunities, secure listings, and create meaningful brand presence in the market.
You'll act as a trusted advisor to customers, helping them make informed, range-deciding decisions that deliver value for their business while supporting the continued growth of the Maverick Drinks portfolio.
Responsibilities
- Drive distribution and growth of the Maverick Drinks portfolio across assigned accounts.
- Act as a consultant to on-trade customers on craft spirits.
- Collaborate with trade marketing, brand ambassadors, and sales teams to increase distribution and brand awareness.
- Use industry networks to create new business opportunities and build a diverse customer base, including strategic lighthouse accounts.
- Develop territory strategies aligned with company objectives and target listings on back bars and cocktail menus.
- Manage account information and maintain a full view of customer activity.
- Plan and execute A&P investment and trade activations to deliver a positive return on investment.
- Share category trends and consumer insights to support range decisions and expand brand presence.
Requirements
- Experience building on-trade relationships within premium spirits or FMCG.
- Proven track record of growing distribution and account performance.
- Experience with new business development across regional territories.
- Experience managing regional on-trade accounts, opening new premium spirits listings, and growing performance across an existing territory.
- Experience planning activations and managing budgets.
- Strong knowledge of craft spirits trends, category insights, and customer range decisions.
- Eligibility to work in the United Kingdom.
Predominantly field-based role in covering Manchester, Liverpool and Leeds. Please only apply if you live in one of these areas.
Benefits
We back curious, ambitious people who want to win.
You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.
We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.
There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
Alongside core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.
Business Development Manager - Spirits. in Tonbridge employer: Master of Malt
Master of Malt is an exceptional employer that fosters a dynamic and supportive work culture, particularly for the On-Trade Brand Builder & Growth Partner role. With a focus on employee growth and autonomy, team members are encouraged to develop their skills while enjoying generous benefits, including a substantial staff discount on a vast selection of premium drinks. Located in vibrant cities like Manchester, Liverpool, and Leeds, employees benefit from a lively atmosphere that enhances both professional and personal experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - Spirits. in Tonbridge
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager - Spirits. at Master of Malt, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Master of Malt. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager - Spirits.. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager - Spirits. in Tonbridge
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Master of Malt:When writing your cover letter, make sure to tailor your message specifically for Master of Malt. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Master of Malt
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Master of Malt that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Master of Malt that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Master of Malt’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
