At a Glance
- Tasks: Drive brand growth and create exciting marketing campaigns for innovative spirits.
- Company: Join a dynamic, founder-led drinks business with a creative culture.
- Benefits: Enjoy autonomy, competitive perks, and a generous staff discount on products.
- Other info: Passionate team with opportunities for personal and professional growth.
- Why this job: Shape beloved brands in a fast-paced environment and make a real impact.
- Qualifications: Two years' experience in brand management, ideally in spirits or FMCG.
The predicted salary is between 60000 - 80000 £ per year.
Location: Tonbridge, Kent
Reporting to: Head of Marketing Execution
Help Shape the Future of Award-Winning Spirits Brands
Atom is a founder-led, creatively driven drinks business that creates, builds, distributes and sells some of the most exciting spirits brands in the industry. From concept and production through to retail, wholesale and international markets, we bring exceptional products to life through creativity, innovation and commercial thinking.
We're looking for a Brand Manager to take ownership of our growing portfolio of first-party brands and gifting products. This is an exciting opportunity for someone who thrives in a fast-paced entrepreneurial environment and wants to play a pivotal role in shaping brands that customers genuinely love.
You'll work at the heart of the business, partnering closely with Product, Sales, Trade Marketing and Digital teams to develop brand strategies, launch new products, create compelling campaigns and drive sustainable commercial growth.
If you're passionate about craft spirits, love turning insight into action and can balance creativity with commercial thinking, we'd love to hear from you.
What You'll Be Doing
- Develop and execute marketing plans that drive growth across Atom's portfolio of own brands and gifting products.
- Partner with Product teams to bring new product development (NPD) projects to market successfully.
- Act as a true brand custodian, ensuring consistent positioning, messaging and identity across all touchpoints.
- Use customer, market and category insights to identify growth opportunities and shape future brand strategy.
- Collaborate with our in-house creative, content, social, digital and trade marketing teams to deliver integrated campaigns.
- Support social media activity for key brands, creating engaging content and brand stories.
- Work closely with Sales and Trade Marketing teams to develop initiatives that support commercial performance.
- Manage brand budgets, monitor ROI and provide clear reporting on performance and investment.
- Maintain and evolve brand toolkits, ensuring effective communication of brand guidelines and positioning.
- Track market trends, competitor activity and consumer behaviour to keep brands relevant and competitive.
Requirements
- Minimum two years' experience in a Brand Manager role, ideally within spirits, drinks, FMCG or premium consumer brands.
- Proven experience driving brand growth and delivering successful marketing initiatives.
- Experience with new product development or product launches in drinks or FMCG.
- Experience with retail activations, trade marketing campaigns and digital campaigns.
- Experience creating social content for brands.
- Strong commercial acumen and the ability to balance creativity with business objectives.
- Experience managing multiple projects and stakeholders simultaneously.
- Strong analytical skills with the ability to turn data and insights into actionable plans.
- Excellent communication and presentation skills, with experience presenting effectively to stakeholders.
- Great IT competency, including Google Suite of apps, budget and reporting tools, and the ability to produce engaging presentations.
- Knowledge of UK retail and wholesale channels.
- Experience with annual marketing planning, brand positioning work, campaign ROI tracking and insight-led category planning.
- Comfortable working in a fast-moving, entrepreneurial environment.
- Genuine passion for craft spirits and premium brands.
- Eligible to work in the United Kingdom.
Desirable
- Experience within craft spirits, premium drinks or luxury consumer goods.
- Experience with gifting products is a plus.
- WSET Level 2 qualification or equivalent industry knowledge.
- Degree-level education or equivalent experience.
Benefits
At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand. We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity. There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done. Alongside core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.
Brand Manager in Tonbridge employer: Master of Malt
At Atom, we pride ourselves on being a dynamic and innovative employer located in Tonbridge, Kent, where creativity meets commercial success. Our work culture fosters autonomy and accountability, allowing you to make impactful decisions while collaborating with talented teams across various functions. With a focus on employee growth and a generous benefits package, including discounts on our extensive range of spirits, we offer a rewarding environment for those passionate about craft brands and eager to shape the future of the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Tonbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Master of Malt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Master of Malt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Master of Malt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Master of Malt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Tonbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Master of Malt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Master of Malt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Master of Malt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Master of Malt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Master of Malt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Master of Malt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
