At a Glance
- Tasks: Drive growth and distribution of premium drinks brands across key accounts.
- Company: Join Maverick Drinks, an award-winning UK company with a diverse portfolio.
- Benefits: Enjoy a generous staff discount and core benefits while working flexibly.
- Other info: Autonomy to innovate and grow in a fast-paced, supportive environment.
- Why this job: Shape the future of craft spirits and make a real impact in the industry.
- Qualifications: Experience in on-trade relationships and a passion for premium spirits.
The predicted salary is between 40000 - 50000 £ per year.
Maverick Drinks is an award winning UK drinks company with a portfolio of craft, premium, and celebrity-owned brands, helping modern beverage brands grow through eCommerce expertise and strong retail, wholesale, and on‑trade partnerships. Working across the spirits space, the business partners with modern beverage brands to build presence, strengthen customer relationships, and unlock growth across key channels.
This role is an opportunity to help shape how the Maverick Drinks portfolio shows up across the on‑trade. As Partner Manager - On Trade (Brand Builder), you will play an important part in growing brand presence, developing customer partnerships, and supporting the success of a diverse portfolio of premium drinks brands. You will work closely with commercial and brand‑facing teams while helping customers make informed ranging and listing decisions that support mutual growth.
Responsibilities:- Drive distribution and growth of the Maverick Drinks portfolio across assigned accounts.
- Act as a consultant to on‑trade customers on craft spirits.
- Collaborate with trade marketing, brand ambassadors, and sales teams to increase distribution and brand awareness.
- Use industry networks to create new business opportunities and build a diverse customer base, including strategic lighthouse accounts.
- Develop territory strategies aligned with company objectives and target listings on back bars and cocktail menus.
- Manage account information and maintain a full view of customer activity.
- Plan and execute A&P investment and trade activations to deliver positive return on investment.
- Share category trends and consumer insights to support ranging decisions and expand brand presence.
- Building on‑trade relationships within premium spirits or FMCG.
- Proven track record of growing distribution and account performance.
- Experience with new business development across regional territories.
- Experience managing regional on‑trade accounts, opening new premium spirits listings, and growing performance across an existing territory.
- Experience planning activations and managing budgets.
- Strong knowledge of craft spirits trends, category insights, and customer ranging decisions.
Eligibility to work in the United Kingdom. Predominantly Field Based role in predominantly Manchester, Liverpool and Leeds.
We back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast‑scaling brand. We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity. There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.
Alongside core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.
On Trade Partner Manager (Brand Builder) (Manchester, Liverpool, Leeds) employer: Master of Malt
Maverick Drinks is an exceptional employer that champions a culture of autonomy and accountability, allowing you to drive your own success in the vibrant cities of Manchester, Liverpool, and Leeds. With a focus on personal growth and development, you'll have the opportunity to collaborate with passionate teams while enjoying generous benefits, including a substantial staff discount on a diverse range of premium drinks. Join us to be part of a dynamic environment where your contributions directly influence the trajectory of our innovative brand portfolio.
StudySmarter Expert Advice🤫
We think this is how you could land On Trade Partner Manager (Brand Builder) (Manchester, Liverpool, Leeds)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like On Trade Partner Manager (Brand Builder) (Manchester, Liverpool, Leeds) at Master of Malt, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Master of Malt. Tailor your message to explain why you’re drawn to them and how you can contribute as a On Trade Partner Manager (Brand Builder) (Manchester, Liverpool, Leeds). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace On Trade Partner Manager (Brand Builder) (Manchester, Liverpool, Leeds)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Master of Malt:When writing your cover letter, make sure to tailor your message specifically for Master of Malt. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Master of Malt
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Master of Malt that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Master of Malt that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Master of Malt’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
