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- Tasks: Drive trade marketing strategies and boost brand growth across various channels.
- Company: Join Maverick Drinks, a leader in innovative beverage marketing.
- Benefits: Competitive pay, generous staff discounts, and a dynamic work environment.
- Other info: Enjoy autonomy, challenge ideas, and thrive in a fast-paced culture.
- Why this job: Shape the future of trade marketing and make a real impact.
- Qualifications: Experience in Trade Marketing, strong eCommerce knowledge, and excellent communication skills.
The predicted salary is between 45000 - 60000 £ per year.
At Maverick Drinks, we’ve spent the last 12 years building one of the most exciting and innovative drinks portfolios in the UK. From craft producers to premium and celebrity-owned brands, we partner with modern beverage brands and help them scale through our expertise in eCommerce and our deep relationships across retail, wholesale, and the on-trade. Our network includes many of the UK’s largest retailers and wholesalers, as well as our own trade platform connected to Master of Malt. Now we’re looking for a Trade Marketing Manager/Lead to help drive the next phase of growth across our brand portfolio.
This is a commercially driven marketing leadership role at the centre of our agency brand partnerships. You’ll work directly with the brands we distribute to develop trade marketing and sales execution strategies across all key channels including retail, wholesale, eCommerce and the on-trade. You’ll translate marketing investment into real commercial performance, building campaigns, tools, and activation plans that drive awareness, sales, and brand growth. For the right person, this role offers the opportunity to step into broader leadership responsibilities, taking ownership of key brands and shaping the future of trade marketing at Maverick Drinks.
Our Values
- Customer Obsession – everything starts with creating value for customers
- Hospitality – we care deeply about how people feel when they interact with us
- Growth Mindset – curiosity and learning are part of our DNA
- Humanity – honest, open, and proudly anti-bureaucratic
- Fun – life’s short; do work you love with people you enjoy
What You’ll Be Doing
- Develop trade marketing and sales execution strategies for Maverick agency brand partners across all channels
- Plan and forecast sales growth linked to marketing activity
- Manage and deploy brand marketing budgets in line with commercial targets
- Create compelling sales tools and materials for our sales teams
- Ensure strong brand visibility online, in-store and on shelf
- Deliver digital campaigns that drive awareness, search visibility and product reviews
- Analyse ROI of marketing initiatives and optimise future plans
- Track category trends, competitor activity and pricing to inform strategy
- Support retail partner activations, events and campaigns
- Work cross-functionally with sales, eCommerce and marketing teams
Qualifications
- Experience in Trade Marketing or Marketing leadership, ideally in FMCG or premium drinks
- Strong understanding of eCommerce and digital marketing
- Proven ability to drive sales through marketing strategy
- Highly organised with the ability to manage multiple projects and stakeholders
- Strong commercial acumen and analytical mindset
- Excellent communication and presentation skills
- Experience with premium or craft spirits is a plus
- WSET qualification desirable but not essential
You’re someone who:
- Thinks creatively and commercially
- Is a self-starter who thrives in a fast-moving environment
- Enjoys challenging the status quo
- Communicates with confidence and influence
- Brings energy, curiosity and ambition to everything you do
At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand. We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity. There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done. Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's. We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.
Trade Marketing Manager / Trade Marketing Lead in Kent employer: Master of Malt
Contact Detail:
Master of Malt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager / Trade Marketing Lead in Kent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your trade marketing projects and successes. This is your chance to demonstrate how you can drive sales and brand growth, just like Maverick Drinks is looking for.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and how you can contribute to their growth. Be ready to discuss how your experience aligns with their needs, especially in eCommerce and digital marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Maverick Drinks and ready to take on the challenge.
We think you need these skills to ace Trade Marketing Manager / Trade Marketing Lead in Kent
Some tips for your application 🫡
Show Your Passion for the Industry: When you're writing your application, let your enthusiasm for trade marketing and the drinks industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the brands and the market.
Tailor Your Experience: Make sure to highlight your relevant experience in trade marketing or marketing leadership. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements and how they can benefit us at Maverick Drinks.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Avoid jargon unless it’s relevant to the role – we want to know what you can bring to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Master of Malt
✨Know Your Brands
Before the interview, dive deep into Maverick Drinks' portfolio. Familiarise yourself with their craft producers and premium brands. Being able to discuss specific brands and how you can enhance their visibility and sales will show your genuine interest and understanding of the role.
✨Showcase Your Commercial Acumen
Prepare examples from your past experiences where you've successfully driven sales through marketing strategies. Be ready to discuss how you’ve managed budgets and forecasted growth linked to marketing activities. This will demonstrate your ability to translate marketing investment into real commercial performance.
✨Emphasise Your Digital Savvy
Given the importance of eCommerce in this role, be prepared to talk about your experience with digital marketing campaigns. Share specific examples of how you've driven online awareness and engagement, and how you analyse ROI to optimise future plans.
✨Bring Your Curiosity and Creativity
Maverick Drinks values a growth mindset and creativity. Think of innovative ideas or campaigns you could propose for their brands. Showing that you’re not just a self-starter but also someone who enjoys challenging the status quo will resonate well with their company culture.