Events Manager

Bring our brands to life.

At Maverick Drinks, we're building some of the most exciting brands in the drinks industry.

From craft spirits and premium gifting to iconic names such as Ole Smoky Moonshine, Drinks By The Dram, and Master of Malt, we're passionate about creating memorable experiences that drive brand love, customer engagement, and commercial growth.

We're looking for an Events Manager to take ownership of our growing events programme across consumer, trade, and industry events.

This is a hands-on role for someone who loves turning plans into reality, thrives in fast-paced environments, and enjoys seeing the direct impact of their work.

Whether you're coordinating a major trade exhibition, launching a festival activation, or driving sales at a Christmas market, you'll be responsible for delivering exceptional events from concept through to execution and reporting.

• What you'll be doing
• Own and deliver our consumer events programme
• Build and manage an annual D2C events calendar across Maverick Drinks brands.
• Identify and secure opportunities at markets, festivals, seasonal events, and consumer activations.
• Manage all event logistics including venue booking, licensing, staffing, stock, compliance, and on-site operations.
• Create engaging customer experiences that drive sampling, sales, and social engagement.
• Recruit, train, and brief event staff to represent our brands confidently and professionally.
• Measure success through sales performance, conversion rates, sampling activity, and ROI reporting.
• Lead brand activations and partnerships
• Identify opportunities for high-impact brand awareness activations at festivals and consumer events.
• Develop creative activation concepts in partnership with the marketing team.
• Coordinate stand builds, production, staffing, and event execution.
• Ensure every activation delivers a premium and memorable brand experience.
• Manage trade events and industry shows
• Own the trade events calendar, including key industry exhibitions and distributor events.
• Coordinate logistics, staffing, stock allocation, and promotional materials.
• Support lead generation and post-event follow-up activities.
• Deliver insightful post-event reporting and recommendations.
• Drive operational excellence
• Maintain a rolling 12-month events calendar.
• Manage budgets, supplier relationships, and event reconciliation.
• Build repeatable processes, toolkits, and best practices to improve event delivery.
• Provide clear reporting and insights that help shape future investment decisions.

What we're looking for

You'll likely have

• 5+ years' experience in events management, ideally within drinks, FMCG, hospitality, retail, or another fast-paced consumer environment.
• A proven track record of delivering events from planning through to execution.
• Experience managing budgets, suppliers, staffing, logistics, and multiple concurrent projects.
• Strong commercial awareness with the ability to analyse revenue, costs, and ROI.
• Excellent organisational and project management skills.
• Confidence working independently and taking ownership of outcomes.
• Strong communication skills and the ability to brief, train, and motivate event teams.
• Good working knowledge of Google Workspace and reporting tools.
• A passion for premium drinks, consumer brands, and creating memorable experiences.

You'll thrive here if you are...

• Highly organised and love bringing structure to complexity.
• Commercially minded and focused on results as well as experiences.
• Equally comfortable planning an event six months out or rolling up your sleeves on-site.
• Calm under pressure and adaptable when plans change.
• Someone who enjoys building scalable processes rather than reinventing the wheel every time.
• Happy to travel and work occasional evenings and weekends when events require it.
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